大眾電影百花獎（Hundred Flowers Award）創辦(ban)于1962年(nian)，是由中(zhong)國電(dian)影家(jia)協會(hui)和中(zhong)國文聯聯合主辦(ban)，由周恩來總理(li)發起的(de)(de)電(dian)影大獎(jiang)(jiang)(jiang)。百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)獎(jiang)(jiang)(jiang)代表觀眾(zhong)對電(dian)影的(de)(de)看法和評(ping)價，并由觀眾(zhong)投票產生獎(jiang)(jiang)(jiang)項，因此又被稱(cheng)(cheng)為(wei)“觀眾(zhong)獎(jiang)(jiang)(jiang)”。百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)獎(jiang)(jiang)(jiang)之所以用(yong)“百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)”命名是為(wei)了(le)體現(xian)“百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)齊(qi)放、百(bai)(bai)(bai)(bai)家(jia)爭鳴”的(de)(de)文藝方針，獎(jiang)(jiang)(jiang)杯為(wei)銅(tong)質鍍金(jin)花(hua)(hua)(hua)(hua)神。百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)獎(jiang)(jiang)(jiang)也是中(zhong)國歷(li)史最(zui)為(wei)悠久和最(zui)有(you)群眾(zhong)基(ji)礎的(de)(de)電(dian)影大獎(jiang)(jiang)(jiang)。此外，大眾(zhong)電(dian)影百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)獎(jiang)(jiang)(jiang)還與(yu)中(zhong)國電(dian)影華(hua)表獎(jiang)(jiang)(jiang)、中(zhong)國電(dian)影金(jin)雞(ji)獎(jiang)(jiang)(jiang)并稱(cheng)(cheng)“中(zhong)國電(dian)影三大獎(jiang)(jiang)(jiang)”。自2005年(nian)起，金(jin)雞(ji)獎(jiang)(jiang)(jiang)與(yu)百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)獎(jiang)(jiang)(jiang)隔年(nian)評(ping)選(xuan)一次(ci)，合稱(cheng)(cheng)為(wei)金(jin)雞(ji)百(bai)(bai)(bai)(bai)花(hua)(hua)(hua)(hua)電(dian)影節。