電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率是指某一(yi)時段內平均(jun)每分(fen)鐘收(shou)看(kan)某電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)頻道（或某電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)節目）的(de)(de)人數占(zhan)電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)觀眾(zhong)總人數的(de)(de)百分(fen)比。作為“注(zhu)意(yi)力經(jing)濟”時代的(de)(de)重要量化指標，它是深(shen)入分(fen)析電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)市場(chang)的(de)(de)科學(xue)基礎。2018收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率最高的(de)(de)電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)劇是哪部？收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率最高的(de)(de)綜(zong)藝節目是哪個節目？下面就一(yi)起來看(kan)看(kan)尼爾森網聯發(fa)布的(de)(de)2018全(quan)年電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)臺收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率、電(dian)(dian)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)劇收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率、綜(zong)藝節目收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率以及晚會(hui)節目收(shou)視(shi)(shi)(shi)(shi)(shi)(shi)(shi)率。