2021年6月21日 ,"中(zhong)廣歐特斯杯"中(zhong)國健康舒適系(xi)統產業(ye)(ye)峰會在成都(dou)尊(zun)悅豪生酒店召(zhao)開。現場匯聚(ju)(ju)500+行(xing)業(ye)(ye)精(jing)英,眾多權(quan)威專家、知名(ming)學者到場支持與分享(xiang),與配(pei)套(tao)企業(ye)(ye)、知名(ming)房地(di)產商匯聚(ju)(ju)一堂,交流(liu)發展,融(rong)合共(gong)贏。
空氣(qi)源熱(re)泵行業領軍(jun)(jun)品(pin)(pin)牌中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)歐(ou)特斯(si)作為贊(zan)助單位參(can)加此(ci)論(lun)壇(tan),中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)歐(ou)特斯(si)專注空氣(qi)能(neng)研發已有15年之久,秉承“誠信中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)”“科(ke)技(ji)中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)”“綠色中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)”“激情中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)”“和(he)諧中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)”的價值觀,為全(quan)球(qiu)用戶提供安全(quan)、健康(kang)、舒(shu)適、智(zhi)慧的全(quan)新(xin)體驗。中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)(guang)歐(ou)特斯(si)精準(zhun)洞察(cha)市(shi)場變化,在(zai)后疫情時代,從(cong)產品(pin)(pin)、渠道(dao)、服(fu)務等多個維度打出“組合拳”,向大暖通(tong)領域進軍(jun)(jun)。
在產品上,中廣歐特斯保持產品的精進迭代與創新升級,推出天花機、大匹數超低溫兩聯供等新品,家用兩聯供產品,即及地暖空調一體機,全面切換為全直流變頻機組,2021年中廣歐特斯還將推出搭載磁懸浮熱泵技術的空氣源熱泵產品;渠道賦能上,中廣歐特斯大手筆投放高鐵廣告,施行“千客計劃”,推廣“5C助理”智能APP,進一步打通市場縱深,擴大品牌影響力;在售(shou)后服務(wu)(wu)上(shang),簽約第三(san)方售(shou)后服務(wu)(wu)平(ping)臺,打(da)造售(shou)前、售(shou)中(zhong)、售(shou)后為一體的全方位服務(wu)(wu)體系,以產品做媒介,視服務(wu)(wu)為根本,中(zhong)廣歐特(te)斯做到品質與服務(wu)(wu)雙輪驅動,帶(dai)給用戶更好(hao)的服務(wu)(wu)體驗。
會議現(xian)場(chang),中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)歐特(te)斯品牌總監(jian)盧(lu)尚有(you)發(fa)表《從零(ling)售底層邏(luo)輯解讀門店銷量增長》主題演講,盧(lu)尚有(you)說道:“這個(ge)世界上唯一不變(bian)的(de)就是變(bian)化(hua)(hua)(hua),我(wo)們(men)要懂得(de)變(bian)化(hua)(hua)(hua)更(geng)要擁抱變(bian)化(hua)(hua)(hua)。中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)歐特(te)斯之(zhi)所以能歷(li)經十五年發(fa)展(zhan)而(er)不倒(dao),反而(er)在自己的(de)領域中(zhong)(zhong)(zhong)(zhong)越做越好,就是因為中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)歐特(te)斯幾(ji)乎是行業(ye)轉型最快的(de)企業(ye)之(zhi)一。”從廠家提(ti)供(gong)產品到尋(xun)找渠(qu)道、建設展(zhan)廳最后的(de)銷售業(ye)務與用戶對接提(ti)供(gong)解決(jue)方案,這是整個(ge)零(ling)售環(huan)(huan)節的(de)環(huan)(huan)環(huan)(huan)相扣(kou),中(zhong)(zhong)(zhong)(zhong)廣(guang)(guang)歐特(te)斯為用戶提(ti)供(gong)的(de)價值便是通(tong)過(guo)四個(ge)重要指標(biao),網絡覆(fu)蓋率(lv)(lv)、顧客(ke)(ke)進廳率(lv)(lv)、成交率(lv)(lv)、平均單價提(ti)升(sheng)率(lv)(lv)的(de)具體執(zhi)行,牢(lao)牢(lao)把(ba)握終端零(ling)售五要素,即門店覆(fu)蓋率(lv)(lv)、位(wei)置形(xing)象、客(ke)(ke)情(qing)關(guan)系、直銷員以及(ji)品牌口碑(bei),從而(er)達到與合作伙伴利(li)潤共贏。