空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)，也稱“空(kong)(kong)(kong)(kong)氣(qi)源(yuan)熱(re)(re)(re)泵熱(re)(re)(re)水器(qi)”。空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)把空(kong)(kong)(kong)(kong)氣(qi)中的(de)低溫(wen)熱(re)(re)(re)量吸收進來，經過(guo)氟介質氣(qi)化，然后(hou)通(tong)過(guo)壓(ya)(ya)縮機壓(ya)(ya)縮后(hou)增壓(ya)(ya)升(sheng)溫(wen)，再通(tong)過(guo)換熱(re)(re)(re)器(qi)轉化給(gei)水加熱(re)(re)(re)，壓(ya)(ya)縮后(hou)的(de)高溫(wen)熱(re)(re)(re)能(neng)(neng)以此(ci)來加熱(re)(re)(re)水溫(wen)。以“節能(neng)(neng)、環(huan)保(bao)、安全(quan)(quan)”的(de)空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)進入尋常百(bai)姓(xing)人家，并將(jiang)空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)消(xiao)費的(de)意識帶進百(bai)姓(xing)的(de)生(sheng)活中，使人們真正(zheng)體(ti)驗到空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)給(gei)生(sheng)活帶來的(de)“節能(neng)(neng)”、“環(huan)保(bao)”、“安全(quan)(quan)”優勢(shi)。空(kong)(kong)(kong)(kong)氣(qi)能(neng)(neng)熱(re)(re)(re)水器(qi)作為一種新型的(de)綠色能(neng)(neng)源(yuan)產品(pin)，與(yu)傳統的(de)燃氣(qi)、電熱(re)(re)(re)水器(qi)產品(pin)相(xiang)比，它不(bu)僅安全(quan)(quan)舒適，而且節能(neng)(neng)環(huan)保(bao)，受到消(xiao)費者青睞。

但是(shi)(shi)當(dang)前很多企業(ye)還沒有形(xing)成(cheng)產業(ye)良(liang)性發展消費意識的(de)基礎。空氣能(neng)熱水(shui)(shui)器(qi)營(ying)銷(xiao)基本推行(xing)的(de)模式還是(shi)(shi)僅(jin)僅(jin)作為(wei)節能(neng)產品或普通(tong)熱水(shui)(shui)器(qi)來(lai)賣(mai)，沒有將(jiang)空氣能(neng)熱水(shui)(shui)器(qi)定位與普通(tong)產品形(xing)成(cheng)區隔，這是(shi)(shi)與空氣能(neng)熱水(shui)(shui)器(qi)作為(wei)高技術含(han)量的(de)高端熱水(shui)(shui)供(gong)應系(xi)統的(de)屬性是(shi)(shi)不吻(wen)合的(de)，難(nan)以(yi)促進行(xing)業(ye)水(shui)(shui)平的(de)整(zheng)體提升。

隨著(zhu)人(ren)們的(de)消(xiao)費水(shui)平和消(xiao)費觀念(nian)的(de)提高(gao)，以及人(ren)們對高(gao)質量生活(huo)的(de)追(zhui)求，倡(chang)導“熱水(shui)文明”生活(huo)已經成(cheng)為一種(zhong)趨勢。空氣能熱水(shui)器環保(bao)、健康、可持續熱水(shui)的(de)特點逐漸受到消(xiao)費者(zhe)的(de)認可，高(gao)效(xiao)節能、安(an)全穩定、使(shi)用壽命長等優點使(shi)其在未來的(de)熱水(shui)器市場占有(you)一席之地。