電動工具開(kai)店(dian)(dian)選址(zhi)方(fang)(fang)法有哪些呢?在哪里開(kai)電(dian)動(dong)工(gong)(gong)(gong)具專(zhuan)賣店(dian)(dian)比較合(he)適(shi)呢?投(tou)資者除了可(ke)以(yi)將門(men)店(dian)(dian)開(kai)在五金機電(dian)城,還可(ke)以(yi)考(kao)慮(lv)住宅區和街道兩旁等地理位(wei)置。在開(kai)店(dian)(dian)前,要(yao)調(diao)查(cha)電(dian)動(dong)工(gong)(gong)(gong)具市場競(jing)爭情況、調(diao)查(cha)周邊消費(fei)水平(ping)、實地考(kao)察地理位(wei)置,還要(yao)注(zhu)意(yi)租(zu)金性(xing)價比。接下來(lai)請跟Maigoo小編一(yi)起詳細了解電(dian)動(dong)工(gong)(gong)(gong)具開(kai)店(dian)(dian)的(de)選址(zhi)方(fang)(fang)法,看(kan)看(kan)電(dian)動(dong)工(gong)(gong)(gong)具專(zhuan)賣店(dian)(dian)適(shi)合(he)開(kai)在什(shen)么地方(fang)(fang)。
隨著我國電動(dong)工具行業不(bu)斷發展(zhan)壯大,目(mu)前我國電動(dong)工具市(shi)場競爭情(qing)況日趨(qu)激(ji)烈,各大外國品(pin)牌(pai)和(he)國產品(pin)牌(pai)都想通(tong)過開(kai)店(dian)擴(kuo)張來搶占市(shi)場份額(e),所以投資(zi)者在(zai)電動(dong)工具開(kai)店(dian)選址時,Maigoo小編建(jian)議,要調查好(hao)(hao)市(shi)場競爭情(qing)況,盡量避開(kai)競爭激(ji)烈的區域開(kai)店(dian),避免出現同一片區域好(hao)(hao)幾家電動(dong)工具門店(dian)導致客流(liu)分散的情(qing)況。
電動(dong)(dong)工(gong)具(ju)(ju)雖(sui)然作為(wei)一種實用性和(he)(he)大眾化的(de)(de)工(gong)具(ju)(ju),但是(shi)根(gen)據(ju)品牌和(he)(he)制(zhi)造(zao)工(gong)藝的(de)(de)差(cha)異,電動(dong)(dong)工(gong)具(ju)(ju)也有價格(ge)檔次之分,所以Maigoo小(xiao)編建(jian)議,投(tou)資(zi)者(zhe)在電動(dong)(dong)工(gong)具(ju)(ju)開(kai)店選(xuan)(xuan)址(zhi)時(shi),要調(diao)查好周邊的(de)(de)消費水平情況,根(gen)據(ju)自(zi)己的(de)(de)投(tou)資(zi)規(gui)劃和(he)(he)選(xuan)(xuan)擇(ze)的(de)(de)加盟品牌來(lai)選(xuan)(xuan)擇(ze)一個能接受門店電動(dong)(dong)工(gong)具(ju)(ju)產品價格(ge)的(de)(de)區域開(kai)店。
有(you)不(bu)少投資者(zhe)在(zai)開(kai)店(dian)時過于依靠加盟總(zong)部提供的(de)選(xuan)址(zhi)方案,等到開(kai)業時才發(fa)現這個店(dian)鋪(pu)(pu)的(de)地(di)理位置(zhi)并沒有(you)達到自(zi)己的(de)預期(qi)效果,門(men)店(dian)經營狀況并不(bu)理想,所以Maigoo小編(bian)建(jian)議(yi),投資者(zhe)在(zai)電動工具開(kai)店(dian)選(xuan)址(zhi)時,要實地(di)考察店(dian)鋪(pu)(pu)的(de)地(di)理位置(zhi),看(kan)看(kan)店(dian)鋪(pu)(pu)地(di)理位置(zhi)是(shi)否優越(yue),是(shi)否有(you)一定(ding)的(de)客流量(liang),視野是(shi)否開(kai)闊等等。
租金(jin)作為電動工具開店(dian)的(de)一項(xiang)長(chang)期(qi)固定支出(chu),如(ru)果租金(jin)過高(gao)(gao)很有可能會(hui)導致門店(dian)運營壓(ya)力過大(da),大(da)大(da)增(zeng)加投(tou)資風險,所以投(tou)資者在電動工具開店(dian)選址時,Maigoo小編建議(yi),要(yao)注意租金(jin)的(de)性價比情況,不要(yao)盲目追(zhui)求(qiu)黃金(jin)旺鋪(pu),盡量在自(zi)己的(de)投(tou)資預算(suan)內選擇性價比高(gao)(gao)的(de)店(dian)鋪(pu)。
五(wu)金(jin)機電(dian)城(cheng)(cheng)除了有(you)(you)售賣螺絲(si)(si)、鉚釘(ding)等五(wu)金(jin)件的店(dian)(dian)鋪(pu)(pu),還有(you)(you)不少售賣電(dian)鉆、電(dian)動(dong)(dong)(dong)扳手(shou)、電(dian)動(dong)(dong)(dong)螺絲(si)(si)刀、電(dian)錘等電(dian)動(dong)(dong)(dong)工具的店(dian)(dian)鋪(pu)(pu),所以(yi)投資者在電(dian)動(dong)(dong)(dong)工具開店(dian)(dian)選址時,Maigoo小(xiao)編建議,可以(yi)優先考慮把(ba)門店(dian)(dian)開在五(wu)金(jin)機電(dian)城(cheng)(cheng)里,借助五(wu)金(jin)機電(dian)城(cheng)(cheng)各種(zhong)店(dian)(dian)鋪(pu)(pu)的聚(ju)集(ji)情況形成優勢互補,同時有(you)(you)利于吸引有(you)(you)電(dian)動(dong)(dong)(dong)工具購買需求(qiu)的消(xiao)費者。
由于電(dian)動(dong)工具可以(yi)大大減輕勞動(dong)強度(du),提高工作效率,所以(yi)電(dian)動(dong)工具除了(le)(le)被廣泛應用于建筑(zhu)、住(zhu)房(fang)裝潢(huang)、汽車、機(ji)械、電(dian)力、橋梁、園藝等領域,還逐(zhu)漸滲透到人(ren)們的日常家庭(ting)生活中,Maigoo小(xiao)編認為,電(dian)動(dong)工具專賣店除了(le)(le)可以(yi)開在五金機(ji)電(dian)城,住(zhu)宅區也是一(yi)個不(bu)錯的地理位置(zhi),通過貼近消費者的生活區域來增加銷售(shou)機(ji)會。
街道(dao)兩(liang)旁的(de)店鋪每天都能接觸到各(ge)式各(ge)樣的(de)消費者,并(bing)且人口流(liu)動(dong)率和人流(liu)量相對較(jiao)高(gao),所(suo)以Maigoo小編認為,投(tou)資者在電(dian)動(dong)工具開店選址(zhi)時,可(ke)以把(ba)門店開在街道(dao)兩(liang)旁,有(you)利(li)于提(ti)高(gao)門店的(de)市場認知度,進而吸引消費者。