黑弧數(shu)碼(ma)(ma)傳(chuan)(chuan)媒(mei)公(gong)司(si)成立于2010年,作為(wei)在(zai)“文(wen)化內(nei)容(rong)產出+創(chuang)意傳(chuan)(chuan)播(bo)+數(shu)字行(xing)(xing)銷(xiao)”領域實效行(xing)(xing)銷(xiao)的數(shu)碼(ma)(ma)傳(chuan)(chuan)媒(mei)服(fu)(fu)務商(shang),專(zhuan)注于“以家為(wei)核心(xin)的中國高(gao)端價(jia)值耐(nai)用品(pin)”這一重(zhong)度(du)垂直(zhi)領域。目(mu)前公(gong)司(si)主(zhu)營(ying)(ying)業務是為(wei)房(fang)(fang)地(di)產企業提(ti)供(gong)整合(he)行(xing)(xing)銷(xiao)方案,具體(ti)(ti)包(bao)(bao)括為(wei)房(fang)(fang)地(di)產企業提(ti)供(gong)傳(chuan)(chuan)播(bo)行(xing)(xing)銷(xiao)服(fu)(fu)務、案場體(ti)(ti)驗(yan)行(xing)(xing)銷(xiao)服(fu)(fu)務、圈層公(gong)關行(xing)(xing)銷(xiao)服(fu)(fu)務、數(shu)據(ju)庫行(xing)(xing)銷(xiao)服(fu)(fu)務和文(wen)化創(chuang)意內(nei)容(rong)行(xing)(xing)銷(xiao)服(fu)(fu)務等(deng)服(fu)(fu)務。在(zai)該(gai)重(zhong)度(du)垂直(zhi)領域中房(fang)(fang)地(di)產企業所擁有(you)的社區物業進行(xing)(xing)整合(he)行(xing)(xing)銷(xiao)(特指(zhi)營(ying)(ying)銷(xiao)體(ti)(ti)系(xi)中廣告策(ce)劃(hua)推(tui)動(dong)及(ji)數(shu)字行(xing)(xing)銷(xiao)和創(chuang)意傳(chuan)(chuan)播(bo)的綜合(he)系(xi)統),主(zhu)要業務范疇為(wei)品(pin)牌策(ce)劃(hua)及(ji)體(ti)(ti)驗(yan)傳(chuan)(chuan)播(bo),數(shu)碼(ma)(ma)傳(chuan)(chuan)播(bo)(包(bao)(bao)含互動(dong)傳(chuan)(chuan)播(bo)策(ce)略(lve),社會化營(ying)(ying)銷(xiao),搜索引擎營(ying)(ying)銷(xiao),手機及(ji)多媒(mei)體(ti)(ti)營(ying)(ying)銷(xiao)策(ce)略(lve)),客戶關系(xi)管理(潛客挖掘,忠誠度(du)維護,會員俱樂(le)部(bu)運營(ying)(ying)策(ce)略(lve)等(deng)),以及(ji)案場體(ti)(ti)驗(yan)行(xing)(xing)銷(xiao),圈層體(ti)(ti)驗(yan)行(xing)(xing)銷(xiao),數(shu)據(ju)行(xing)(xing)銷(xiao),文(wen)化內(nei)容(rong)體(ti)(ti)驗(yan)行(xing)(xing)銷(xiao)等(deng)作為(wei)主(zhu)要服(fu)(fu)務內(nei)容(rong)。
未(wei)來黑弧(hu)數(shu)(shu)碼(ma)(ma)將(jiang)布局社(she)區(qu)數(shu)(shu)字數(shu)(shu)據(ju)傳媒平臺,借助黑弧(hu)數(shu)(shu)碼(ma)(ma)服(fu)務(wu)中(zhong)國(guo)房地(di)產(chan)商(shang)整(zheng)合行銷(xiao)領域24年(nian)經(jing)驗(yan)(yan)和資源(yuan),以(yi)(yi)及對(dui)參(can)與(yu)創(chuang)造的(de)社(she)區(qu)以(yi)(yi)及購房家庭的(de)深度理解,透過“黑弧(hu)牛team+文(wen)化(hua)社(she)媒投放寶”平臺持續服(fu)務(wu)于地(di)產(chan)項(xiang)目的(de)售前售中(zhong)售后(hou)的(de)整(zheng)合行銷(xiao)服(fu)務(wu),持續利用地(di)產(chan)商(shang)創(chuang)建社(she)區(qu)的(de)閑置會所資源(yuan)和文(wen)旅文(wen)商(shang)地(di)產(chan)項(xiang)目對(dui)文(wen)化(hua)內(nei)容以(yi)(yi)及客戶(hu)(hu)引流(liu)的(de)剛性需求,以(yi)(yi)地(di)產(chan)售后(hou)內(nei)容產(chan)品的(de)形式(shi),同步深耕植入以(yi)(yi)泛社(she)區(qu)中(zhong)高端消(xiao)費(fei)家庭的(de)生(sheng)(sheng)活(huo)(huo)方式(shi),以(yi)(yi)藝術(shu)生(sheng)(sheng)活(huo)(huo)化(hua),生(sheng)(sheng)活(huo)(huo)藝術(shu)化(hua)為(wei)(wei)內(nei)容打(da)造“悅文(wen)化(hua),越生(sheng)(sheng)活(huo)(huo)”O2O體(ti)驗(yan)(yan)品牌(pai)(pai)。基于價值(zhi)(zhi)消(xiao)費(fei)為(wei)(wei)核心,以(yi)(yi)社(she)區(qu)為(wei)(wei)單位,以(yi)(yi)文(wen)化(hua)內(nei)容體(ti)驗(yan)(yan)為(wei)(wei)基礎,以(yi)(yi)智能價值(zhi)(zhi)計算(suan)法為(wei)(wei)驅動的(de),在精(jing)準(zhun)用戶(hu)(hu)畫像的(de)數(shu)(shu)據(ju)價值(zhi)(zhi)消(xiao)費(fei)平臺上,而衍生(sheng)(sheng)的(de)社(she)群經(jing)濟和精(jing)準(zhun)數(shu)(shu)據(ju)媒體(ti)的(de)通路平臺,成為(wei)(wei)以(yi)(yi)“社(she)區(qu)家庭用戶(hu)(hu)端為(wei)(wei)核心領域”的(de)數(shu)(shu)碼(ma)(ma)實(shi)效行銷(xiao)及數(shu)(shu)碼(ma)(ma)新媒體(ti)平臺的(de)領導(dao)品牌(pai)(pai)。