海爾智(zhi)家(jia)(jia)商城是海爾集(ji)團官方(fang)社(she)群交互(hu)平(ping)臺,聚焦社(she)群交互(hu),顛覆(fu)傳統電商,旨在打(da)造(zao)線(xian)(xian)上店(dian)(dian)、線(xian)(xian)下店(dian)(dian)、微(wei)店(dian)(dian)“三店(dian)(dian)合一”的,通過個性(xing)化小數據提供智(zhi)慧家(jia)(jia)庭(ting)解決方(fang)案(an)的物聯(lian)網平(ping)臺。
“三店(dian)合一”模式使原(yuan)本各自為(wei)戰(zhan)的線(xian)上(shang)店(dian)、線(xian)下(xia)店(dian)、微店(dian),共(gong)享資源和(he)利益(yi),實現共(gong)創共(gong)贏。為(wei)線(xian)下(xia)店(dian)提供社群交互的工具,為(wei)微店(dian)主搭建專屬的“0成本創業平臺(tai)”,同時也給用戶帶(dai)來場景化的智慧家(jia)庭最(zui)佳體(ti)驗。