成立于1997年,集廣播電視于一體的綜合媒體單位,遼寧重要的新聞輿論機構和思想文化陣地
遼(liao)寧(ning)(ning)廣(guang)播(bo)(bo)電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)臺(tai)(tai)是由原遼(liao)寧(ning)(ning)人民廣(guang)播(bo)(bo)電(dian)(dian)(dian)(dian)臺(tai)(tai)、遼(liao)寧(ning)(ning)電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)臺(tai)(tai)和(he)遼(liao)寧(ning)(ning)教育電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)臺(tai)(tai)合并重組而成的一(yi)家集廣(guang)播(bo)(bo)電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)于一(yi)體(ti)的綜合媒體(ti)單位,共(gong)有10套(tao)(tao)(tao)省內模擬電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)頻(pin)道(dao)、9個廣(guang)播(bo)(bo)信號、18套(tao)(tao)(tao)省內數字(zi)(zi)視(shi)(shi)(shi)頻(pin)點播(bo)(bo)電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)節目、10套(tao)(tao)(tao)數字(zi)(zi)音樂節目以及5套(tao)(tao)(tao)向(xiang)全國傳(chuan)送的數字(zi)(zi)付費電(dian)(dian)(dian)(dian)視(shi)(shi)(shi)節目。
遼(liao)寧(ning)(ning)(ning)廣(guang)播電視(shi)臺是(shi)(shi)黨(dang)、政(zheng)府和人(ren)民的(de)(de)(de)重要喉舌,是(shi)(shi)遼(liao)寧(ning)(ning)(ning)重要的(de)(de)(de)新聞(wen)輿論機(ji)構和重要的(de)(de)(de)思(si)想(xiang)文(wen)化(hua)陣地,是(shi)(shi)遼(liao)寧(ning)(ning)(ning)省委、省人(ren)民政(zheng)府聯系人(ren)民群眾的(de)(de)(de)橋(qiao)梁(liang)和紐帶,具(ju)有傳播新聞(wen)、社(she)會教育、文(wen)化(hua)娛樂、信(xin)息(xi)服務(wu)等多種功能,是(shi)(shi)遼(liao)寧(ning)(ning)(ning)、東北乃至(zhi)全國(guo)的(de)(de)(de)公(gong)眾獲(huo)取信(xin)息(xi)的(de)(de)(de)重要橋(qiao)梁(liang),是(shi)(shi)“讓(rang)世界認識遼(liao)寧(ning)(ning)(ning),將遼(liao)寧(ning)(ning)(ning)展示(shi)給世界”的(de)(de)(de)重要窗口。
為深入貫徹(che)中央深化(hua)(hua)(hua)文(wen)(wen)化(hua)(hua)(hua)體(ti)制(zhi)改(gai)革的(de)(de)戰略部署,深化(hua)(hua)(hua)文(wen)(wen)化(hua)(hua)(hua)體(ti)制(zhi)改(gai)革,打造文(wen)(wen)化(hua)(hua)(hua)強(qiang)省,遼寧(ning)(ning)省委省政(zheng)府先(xian)后做出“三臺(tai)(tai)(tai)合(he)并(bing)”和“兩臺(tai)(tai)(tai)合(he)作”的(de)(de)重大(da)決(jue)策。由原遼寧(ning)(ning)人民廣(guang)播(bo)電(dian)(dian)(dian)臺(tai)(tai)(tai)、遼寧(ning)(ning)電(dian)(dian)(dian)視(shi)臺(tai)(tai)(tai)、遼寧(ning)(ning)教(jiao)育電(dian)(dian)(dian)視(shi)臺(tai)(tai)(tai)3家(jia)媒體(ti)有機整合(he)而成(cheng)的(de)(de)全(quan)新媒體(ti)“遼寧(ning)(ning)廣(guang)播(bo)電(dian)(dian)(dian)視(shi)臺(tai)(tai)(tai)”正式掛牌成(cheng)立。遼寧(ning)(ning)廣(guang)播(bo)電(dian)(dian)(dian)視(shi)臺(tai)(tai)(tai)的(de)(de)成(cheng)立,是遼寧(ning)(ning)廣(guang)播(bo)電(dian)(dian)(dian)視(shi)事業(ye)(ye)的(de)(de)一件大(da)事,是遼寧(ning)(ning)宣傳思想文(wen)(wen)化(hua)(hua)(hua)戰線(xian)的(de)(de)一件大(da)事。標(biao)志著遼寧(ning)(ning)的(de)(de)廣(guang)播(bo)電(dian)(dian)(dian)視(shi)改(gai)革發(fa)展(zhan)邁上了新的(de)(de)歷史征程。實(shi)(shi)行(xing)“三臺(tai)(tai)(tai)合(he)并(bing)”對于優化(hua)(hua)(hua)配置現有廣(guang)播(bo)電(dian)(dian)(dian)視(shi)資源(yuan),增(zeng)強(qiang)廣(guang)播(bo)電(dian)(dian)(dian)視(shi)綜合(he)實(shi)(shi)力,繁榮發(fa)展(zhan)我省廣(guang)播(bo)電(dian)(dian)(dian)視(shi)事業(ye)(ye),滿足人民群眾日益增(zeng)長的(de)(de)精神文(wen)(wen)化(hua)(hua)(hua)需求,具有重要意義。
2011年(nian)末,遼寧省(sheng)實施遼寧廣播電(dian)(dian)視臺(tai)與沈(shen)陽廣播電(dian)(dian)視臺(tai)省(sheng)市兩(liang)級(ji)廣電(dian)(dian)媒(mei)體(ti)戰(zhan)(zhan)略合作。兩(liang)臺(tai)戰(zhan)(zhan)略合作后(hou)組建戰(zhan)(zhan)略合作管理委(wei)員會。戰(zhan)(zhan)略合作管理委(wei)員會對兩(liang)臺(tai)參與合作的頻道頻率節目(mu)統(tong)一編排(pai),人員統(tong)一管理。
2012年1月(yue)1日,遼寧廣播電(dian)(dian)視(shi)(shi)(shi)臺、沈陽廣播電(dian)(dian)視(shi)(shi)(shi)臺戰略合作頻(pin)率、頻(pin)道節(jie)目正式開播。遼寧廣播電(dian)(dian)視(shi)(shi)(shi)臺在(zai)全國(guo)率先實現統(tong)一(yi)(yi)(yi)呼號,統(tong)一(yi)(yi)(yi)新(xin)臺標,統(tong)一(yi)(yi)(yi)機構建(jian)制,統(tong)一(yi)(yi)(yi)頻(pin)率頻(pin)道資源(yuan),統(tong)一(yi)(yi)(yi)服務(wu)管理(li),統(tong)一(yi)(yi)(yi)產業經營和統(tong)一(yi)(yi)(yi)規劃的“五個(ge)統(tong)一(yi)(yi)(yi)”。 在(zai)統(tong)一(yi)(yi)(yi)機制的同(tong)時,遼寧廣播電(dian)(dian)視(shi)(shi)(shi)臺也加大了廣播電(dian)(dian)視(shi)(shi)(shi)新(xin)聞(wen)(wen)文藝一(yi)(yi)(yi)體化(hua)運行模式的探(tan)索速度,大力(li)追尋(xun)新(xin)聞(wen)(wen)文藝資源(yuan)的聯動(dong)互補(bu),催(cui)生(sheng)能量聚變,視(shi)(shi)(shi)聽(ting)雙向(xiang)共(gong)振等(deng)多(duo)重反應(ying)。
2012年7月1日,遼寧廣播電(dian)視臺所屬衛星頻道吹響改革改版的號(hao)角,集結運營、專題、文藝、廣告、營銷、覆蓋、管理、北京節目制作中心八大部(bu)門,調配全(quan)臺精兵強將和優勢(shi)資(zi)源(yuan),舉(ju)全(quan)臺之力精心打造(zao)全(quan)新(xin)遼視。