大眾化(hua)(hua)。在(zai)(zai)2002年(nian)(nian)，板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋(guo)酒(jiu)開(kai)始(shi)在(zai)(zai)中(zhong)央電視臺做廣(guang)告宣傳(chuan)，這個(ge)時候板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)已經(jing)成功地將(jiang)五行文(wen)(wen)化(hua)(hua)落地，即今天我(wo)們耳熟能詳的(de)(de)(de)(de)“板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋(guo)酒(jiu)，可以喝一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)”。對(dui)(dui)于(yu)(yu)“金(jin)木水(shui)火土，板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋(guo)酒(jiu)”來說，知道(dao)的(de)(de)(de)(de)人就(jiu)很明(ming)白(bai)其中(zhong)的(de)(de)(de)(de)道(dao)理(li)，但在(zai)(zai)一(yi)(yi)個(ge)新(xin)市場，不知道(dao)的(de)(de)(de)(de)人就(jiu)不明(ming)白(bai)其中(zhong)的(de)(de)(de)(de)道(dao)理(li)。因此(ci)，就(jiu)需要在(zai)(zai)板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)原有(you)文(wen)(wen)化(hua)(hua)底蘊的(de)(de)(de)(de)基(ji)礎上，用一(yi)(yi)種平(ping)實的(de)(de)(de)(de)方(fang)式把它表述出(chu)來，為(wei)此(ci)板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)總(zong)結(jie)出(chu)一(yi)(yi)個(ge)“一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)文(wen)(wen)化(hua)(hua)”。把板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)的(de)(de)(de)(de)品牌文(wen)(wen)化(hua)(hua)和個(ge)性定位于(yu)(yu)頗具親和力的(de)(de)(de)(de)“一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)”文(wen)(wen)化(hua)(hua)，有(you)利于(yu)(yu)品牌個(ge)性的(de)(de)(de)(de)形成和品牌文(wen)(wen)化(hua)(hua)的(de)(de)(de)(de)傳(chuan)播。如“水(shui)質好(hao)一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，酒(jiu)質純一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，年(nian)(nian)頭長一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，酒(jiu)香(xiang)(xiang)(xiang)(xiang)濃一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，朋友多(duo)聚一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)”，最(zui)后歸結(jie)為(wei)，“板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋(guo)酒(jiu)，可以多(duo)喝一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)”。通過挖掘豐富的(de)(de)(de)(de)“一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)”文(wen)(wen)化(hua)(hua)，板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)的(de)(de)(de)(de)個(ge)性和形象(xiang)都更加的(de)(de)(de)(de)鮮(xian)明(ming)和豐滿起來。較之于(yu)(yu)傳(chuan)統的(de)(de)(de)(de)濃香(xiang)(xiang)(xiang)(xiang)型(xing)，板(ban)城(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋(guo)酒(jiu)的(de)(de)(de)(de)香(xiang)(xiang)(xiang)(xiang)型(xing)屬于(yu)(yu)淡濃香(xiang)(xiang)(xiang)(xiang)型(xing)。對(dui)(dui)于(yu)(yu)最(zui)近兩(liang)年(nian)(nian)白(bai)酒(jiu)市場上正在(zai)(zai)流(liu)行綿(mian)甜、柔和、淡雅(ya)等濃香(xiang)(xiang)(xiang)(xiang)型(xing)，乾(qian)隆(long)醉“早在(zai)(zai)2000年(nian)(nian)以前就(jiu)注(zhu)意到(dao)了這個(ge)趨勢，開(kai)始(shi)研究如何讓濃香(xiang)(xiang)(xiang)(xiang)變淡一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，變柔和一(yi)(yi)點(dian)(dian)(dian)(dian)(dian)(dian)，我(wo)們的(de)(de)(de)(de)總(zong)特點(dian)(dian)(dian)(dian)(dian)(dian)就(jiu)是(shi)淡濃香(xiang)(xiang)(xiang)(xiang)”。
“守古(gu)不拒(ju)新，納新不棄(qi)古(gu)”是板(ban)城(cheng)釀(niang)酒(jiu)(jiu)人一貫堅持的工藝原(yuan)則。自(zi)1773年至(zhi)今，其間經過(guo)了多少代釀(niang)酒(jiu)(jiu)人艱苦的共(gong)同努(nu)力，板(ban)城(cheng)才摸索出一整套(tao)釀(niang)酒(jiu)(jiu)及勾調工藝。這套(tao)釀(niang)酒(jiu)(jiu)工藝保證了板(ban)城(cheng)在白酒(jiu)(jiu)市(shi)場的崛起(qi)，保證了板(ban)城(cheng)在石家莊市(shi)場的暢銷不衰，保證了板(ban)城(cheng)能夠(gou)在高檔白酒(jiu)(jiu)市(shi)場與傳統名酒(jiu)(jiu)比(bi)肩而立。
我心明亮 
