米勒(le)釀酒公(gong)(gong)(gong)司( Miller Brewing Company )由弗雷德里(li)(li)克·米勒(le)( Frederick Miller )于1855年(nian)(nian)成(cheng)立。1969年(nian)(nian),煙(yan)(yan)草業(ye)菲利普(pu)·莫里(li)(li)斯(si)公(gong)(gong)(gong)司(Phillip Morris,擁(yong)有“萬寶路(lu)(lu)”、“卡夫”等知名(ming)品牌)。受到(dao)日(ri)益(yi)高漲(zhang)的(de)(de)“反對吸煙(yan)(yan)”運動的(de)(de)威(wei)脅,為了分散經營風險,決定進入啤酒行業(ye),PM在收購(gou)米勒(le)啤酒公(gong)(gong)(gong)司之后,派出了煙(yan)(yan)草營銷的(de)(de)一(yi)流好手(shou)到(dao)米勒(le)公(gong)(gong)(gong)司,在營銷戰(zhan)略上做了根本(ben)性(xing)的(de)(de)調整,決心創造啤酒中的(de)(de)“萬寶路(lu)(lu)”。2002年(nian)(nian)5月30日(ri)南非釀酒公(gong)(gong)(gong)司(SAB)與美(mei)國(guo)菲利普(pu)·莫里(li)(li)斯(si)公(gong)(gong)(gong)司達(da)成(cheng)一(yi)項(xiang)協(xie)議,出資56億(yi)美(mei)元收購(gou)菲利普(pu)·莫里(li)(li)斯(si)旗下的(de)(de)米勒(le)釀酒公(gong)(gong)(gong)司(Miller Brewing)。