互(hu)聯(lian)網電視(shi)品(pin)牌(pai)目前打的火熱,豐富的在(zai)線內容,較為完整生態服務以及出眾的性價(jia)比廣(guang)受消費者(zhe)青睞,形成(cheng)了(le)與傳統(tong)電視(shi)品(pin)牌(pai)相(xiang)互(hu)競爭的局(ju)面(mian)。但是隨著傳統(tong)廠(chang)商(shang)的電視(shi)互(hu)聯(lian)網化(hua)全面(mian)布局(ju),線上(shang)服務也在(zai)向著互(hu)聯(lian)網化(hua)發展,未來(lai)互(hu)聯(lian)網電視(shi)品(pin)牌(pai)的優勢(shi)能否延續?電視(shi)互(hu)聯(lian)網化(hua)誰主江(jiang)湖?平板電視(shi)哪個牌(pai)子好?互(hu)聯(lian)網電視(shi)哪個好?下(xia)文為您答(da)疑解惑。
互(hu)(hu)聯(lian)(lian)網(wang)+時代(dai)讓我們(men)的(de)(de)生活(huo)更(geng)加(jia)(jia)便利,獲取(qu)(qu)信息更(geng)加(jia)(jia)便捷(jie)。電(dian)(dian)(dian)視(shi)(shi)行業在互(hu)(hu)聯(lian)(lian)網(wang)的(de)(de)大環境下(xia),衍生出了(le)許多互(hu)(hu)聯(lian)(lian)網(wang)電(dian)(dian)(dian)視(shi)(shi)品牌。在目前快節奏的(de)(de)生活(huo)當中(zhong),人們(men)傾向(xiang)更(geng)加(jia)(jia)直接的(de)(de)獲取(qu)(qu)信息,互(hu)(hu)聯(lian)(lian)網(wang)電(dian)(dian)(dian)視(shi)(shi)通過網(wang)絡能(neng)夠帶來豐(feng)富(fu)的(de)(de)資源,以及較為完(wan)善(shan)的(de)(de)線上服務生態,這也是互(hu)(hu)聯(lian)(lian)網(wang)電(dian)(dian)(dian)視(shi)(shi)的(de)(de)優(you)勢所在。從2016年(nian)上半年(nian)的(de)(de)電(dian)(dian)(dian)視(shi)(shi)市場關(guan)注度來看,互(hu)(hu)聯(lian)(lian)網(wang)電(dian)(dian)(dian)視(shi)(shi)的(de)(de)“風頭”已經蓋過了(le)傳統(tong)電(dian)(dian)(dian)視(shi)(shi)。
由于受到了(le)互聯(lian)(lian)網電(dian)(dian)(dian)視(shi)品(pin)牌(pai)的強勢沖擊,傳(chuan)(chuan)統(tong)電(dian)(dian)(dian)視(shi)企業保持(chi)了(le)在核(he)心技術上(shang)的優(you)勢之外(wai),加速了(le)在電(dian)(dian)(dian)視(shi)內容和生態上(shang)的戰略布(bu)局,在大屏服務上(shang)紛(fen)(fen)紛(fen)(fen)向互聯(lian)(lian)網企業靠(kao)攏,國(guo)內一些電(dian)(dian)(dian)視(shi)大廠甚至還成立了(le)旗下的互聯(lian)(lian)網電(dian)(dian)(dian)視(shi)品(pin)牌(pai),像海信的VIDAA TV,創維(wei)的酷開電(dian)(dian)(dian)視(shi),康佳的KKTV等,形成了(le)與互聯(lian)(lian)網電(dian)(dian)(dian)視(shi)相互競爭的局面。國(guo)內傳(chuan)(chuan)統(tong)廠商以海信,TCL,創維(wei)為首,互聯(lian)(lian)網電(dian)(dian)(dian)視(shi)廠商以樂視(shi),小米(mi),微(wei)鯨為代表,再加上(shang)國(guo)外(wai)的傳(chuan)(chuan)統(tong)大廠三星,LG,索尼,使得電(dian)(dian)(dian)視(shi)品(pin)牌(pai)間的競爭呈爆發(fa)的態勢。