中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國旅(lv)行社(she)總(zong)(zong)社(she)有限公(gong)(gong)(gong)(gong)司(si)(si)(si)(以下(xia)簡稱“中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)總(zong)(zong)社(she)”)是中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國旅(lv)游集團公(gong)(gong)(gong)(gong)司(si)(si)(si)（原中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國港中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)集團公(gong)(gong)(gong)(gong)司(si)(si)(si)）旗下(xia)負(fu)責旅(lv)行社(she)業(ye)務的(de)全資(zi)子公(gong)(gong)(gong)(gong)司(si)(si)(si)。2007年，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國港中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)集團公(gong)(gong)(gong)(gong)司(si)(si)(si)和中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)（集團）公(gong)(gong)(gong)(gong)司(si)(si)(si)完(wan)成了中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國旅(lv)游業(ye)“航母(mu)型”合并(bing)重組(zu)。雙方旗下(xia)的(de)核心產業(ye)——中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國旅(lv)行社(she)總(zong)(zong)社(she)（CTS）、港中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)國際（CTI）、招(zhao)商國旅(lv)（CMIT）、香港中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)社(she)和海外分社(she)經過整合重組(zu)，共(gong)同組(zu)成了中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)旅(lv)總(zong)(zong)社(she)。

中國旅行社經過半個多世紀的發展，由一家以接待華僑、外籍華人、港澳同胞、臺灣同胞為主的旅行社，發展成為入境游、出境游、國內游、商務旅游、會議和獎勵旅游、簽證認證代辦、航空票務多業并舉，每年接待數百萬中外游客的綜合性大型國際旅行社，先后加入并成為中國旅行社協會、亞洲及太平洋旅游協會（PATA）、國際航空運輸協會（IATA）等多個國際旅游組織的正式會員，與國際上數百家旅行商建立了緊密的合作關系，擁有良好的資信。長時間以來，中旅總社秉承“顧客需求至上，誠實守信為本，品質卓越聚心”的經營理念，不斷推進產品創新，積極拓展并優化營銷渠道；誠實經營、恪守信譽、熱心公益，積極履行企業社會責任和公民義務，以實際行動推進誠信旅游，樹立行業典范。

目前，中旅(lv)(lv)總社旗下擁有遍及(ji)全國、延伸海外(wai)的100多家旅(lv)(lv)行(xing)社，在(zai)品牌實力、業(ye)務(wu)規(gui)模、服(fu)務(wu)品質等各方面(mian)均(jun)居于國內(nei)旅(lv)(lv)行(xing)社領(ling)先隊營。

中旅(lv)(lv)(lv)總社(she)(she)的母公司中國旅(lv)(lv)(lv)游(you)(you)集團創立于1928年4月，是(shi)中央(yang)直接管理的國有重要骨干企(qi)(qi)業(ye)，也是(shi)總部在(zai)香港的三家中央(yang)企(qi)(qi)業(ye)之一(yi)。集團打造以旅(lv)(lv)(lv)游(you)(you)文化(hua)為(wei)主業(ye)，旅(lv)(lv)(lv)游(you)(you)地(di)產(chan)、旅(lv)(lv)(lv)游(you)(you)金融、物流及相(xiang)(xiang)關(guan)(guan)業(ye)務(wu)并舉的產(chan)業(ye)格局(ju)，形成了香港、內地(di)和海外(wai)一(yi)體化(hua)產(chan)業(ye)布局(ju)，涵(han)蓋旅(lv)(lv)(lv)行社(she)(she)、在(zai)線旅(lv)(lv)(lv)游(you)(you)、酒店、景區、免稅、地(di)產(chan)、金融、郵輪、旅(lv)(lv)(lv)游(you)(you)客運(yun)、文化(hua)演藝、房車、高爾夫球會(hui)等相(xiang)(xiang)關(guan)(guan)旅(lv)(lv)(lv)游(you)(you)業(ye)態和細分領(ling)域，是(shi)中國較(jiao)大(da)的旅(lv)(lv)(lv)游(you)(you)央(yang)企(qi)(qi)，也是(shi)目(mu)前中國歷史(shi)悠久、旅(lv)(lv)(lv)游(you)(you)產(chan)業(ye)鏈(lian)條(tiao)較(jiao)為(wei)完(wan)整、旅(lv)(lv)(lv)游(you)(you)要素(su)較(jiao)為(wei)齊全、經(jing)營規(gui)模較(jiao)大(da)、品牌價(jia)值(zhi)較(jiao)高的旅(lv)(lv)(lv)游(you)(you)企(qi)(qi)業(ye)。

展望(wang)未來，中(zhong)旅(lv)總社(she)將憑借深厚(hou)的(de)品牌基礎(chu)和(he)成熟的(de)業(ye)(ye)(ye)務(wu)優勢(shi)，加快移動互聯網時(shi)代(dai)的(de)業(ye)(ye)(ye)務(wu)轉型，開發更符合市場需求的(de)旅(lv)游新產品矩(ju)陣(zhen)，構建基于大數據背(bei)景的(de)智慧營銷體系，成為規模領先、品質(zhi)卓越、充滿朝氣的(de)中(zhong)國(guo)旅(lv)游旗艦(jian)，引(yin)導(dao)中(zhong)國(guo)旅(lv)行(xing)社(she)業(ye)(ye)(ye)駛向蔚藍海(hai)洋。