浙(zhe)江(jiang)衛(wei)視(shi)，全稱(cheng)(cheng)浙(zhe)江(jiang)廣播(bo)(bo)電視(shi)集(ji)團(tuan)衛(wei)星電視(shi)頻道，昵(ni)稱(cheng)(cheng)藍莓臺、藍鯨臺，是浙(zhe)江(jiang)廣播(bo)(bo)電視(shi)集(ji)團(tuan)的綜(zong)合衛(wei)星電視(shi)頻道，于1960年(nian)10月1日(ri)開播(bo)(bo)，1994年(nian)1月1日(ri)上(shang)星播(bo)(bo)出。

2008年(nian)(nian)(nian)(nian)(nian)(nian)8月25日，浙江(jiang)(jiang)衛視(shi)(shi)(shi)進行改版(ban)，樹幟“中(zhong)國藍”；同年(nian)(nian)(nian)(nian)(nian)(nian)，打(da)造(zao)《我(wo)愛(ai)(ai)記歌詞》以及(ji)《愛(ai)(ai)唱才會贏》《我(wo)是(shi)大(da)評(ping)委》為“綜(zong)藝三劍客(ke)”。2009年(nian)(nian)(nian)(nian)(nian)(nian)，發布臺(tai)歌《海闊(kuo)天空一路(lu)是(shi)藍》。2011年(nian)(nian)(nian)(nian)(nian)(nian)，推(tui)(tui)(tui)出(chu)圓夢(meng)(meng)類(lei)(lei)綜(zong)藝《中(zhong)國夢(meng)(meng)想秀》。2012年(nian)(nian)(nian)(nian)(nian)(nian)，推(tui)(tui)(tui)出(chu)“第(di)一夢(meng)(meng)想頻道”概念，并推(tui)(tui)(tui)出(chu)勵(li)志音樂評(ping)論(lun)節(jie)目《中(zhong)國好(hao)聲音》；同年(nian)(nian)(nian)(nian)(nian)(nian)，發布臺(tai)歌《夢(meng)(meng)想天空分外(wai)藍》。2014年(nian)(nian)(nian)(nian)(nian)(nian)，推(tui)(tui)(tui)出(chu)戶外(wai)競(jing)技真(zhen)人秀《奔跑(pao)吧(ba)兄弟》。2016年(nian)(nian)(nian)(nian)(nian)(nian)，推(tui)(tui)(tui)出(chu)室內綜(zong)藝《王(wang)牌(pai)對王(wang)牌(pai)》。2017年(nian)(nian)(nian)(nian)(nian)(nian)，推(tui)(tui)(tui)出(chu)演技競(jing)演類(lei)(lei)勵(li)志綜(zong)藝《演員的(de)誕(dan)生》。2017年(nian)(nian)(nian)(nian)(nian)(nian)開始(shi)，連續推(tui)(tui)(tui)出(chu)《浙江(jiang)(jiang)衛視(shi)(shi)(shi)年(nian)(nian)(nian)(nian)(nian)(nian)中(zhong)盛(sheng)典(dian)(dian)》《浙江(jiang)(jiang)衛視(shi)(shi)(shi)春季(ji)盛(sheng)典(dian)(dian)》《浙江(jiang)(jiang)衛視(shi)(shi)(shi)秋季(ji)盛(sheng)典(dian)(dian)》《浙江(jiang)(jiang)衛視(shi)(shi)(shi)年(nian)(nian)(nian)(nian)(nian)(nian)中(zhong)音樂盛(sheng)典(dian)(dian)》《百度好(hao)奇夜》等構成中(zhong)國藍晚會矩(ju)陣。