中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)搜(sou)索聯合(he)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)央(yang)、地方(fang)多家重(zhong)點(dian)新(xin)聞網(wang)(wang)(wang)站和(he)北(bei)京大(da)學(xue)(xue)新(xin)媒(mei)體(ti)研(yan)(yan)究院共同(tong)舉(ju)辦(ban)的(de)“搜(sou)索中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)正能量 點(dian)贊2017”大(da)型網(wang)(wang)(wang)絡宣傳(chuan)活動(dong)，歷(li)時兩個多月，終(zhong)于迎來評(ping)選(xuan)結果(guo)的(de)重(zhong)磅揭(jie)曉。2018年1月19日(ri)，在(zai)北(bei)京新(xin)華社大(da)禮堂(tang)舉(ju)行(xing)的(de)揭(jie)曉典禮上(shang)，紅豆服裝(zhuang)憑借強大(da)的(de)品(pin)(pin)(pin)(pin)牌(pai)力、卓越的(de)產品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)質、良好(hao)(hao)(hao)的(de)用戶體(ti)驗，榮(rong)登“品(pin)(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)?服裝(zhuang)好(hao)(hao)(hao)口碑(bei)”點(dian)贊榜單。此次評(ping)選(xuan)活動(dong)是由中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)搜(sou)索創意策劃，聯合(he)人民網(wang)(wang)(wang)、新(xin)華網(wang)(wang)(wang)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)網(wang)(wang)(wang)、央(yang)視網(wang)(wang)(wang)、光明網(wang)(wang)(wang)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)日(ri)報(bao)網(wang)(wang)(wang)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)新(xin)聞網(wang)(wang)(wang)等(deng)多家重(zhong)點(dian)新(xin)聞網(wang)(wang)(wang)站和(he)北(bei)京大(da)學(xue)(xue)新(xin)媒(mei)體(ti)研(yan)(yan)究院共同(tong)舉(ju)辦(ban)。評(ping)選(xuan)共分為“精彩(cai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)、創新(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)、美麗中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)、公益中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)、品(pin)(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)”五大(da)系列(lie)，其中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，“品(pin)(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)”旨在(zai)發現好(hao)(hao)(hao)品(pin)(pin)(pin)(pin)牌(pai)、傳(chuan)播好(hao)(hao)(hao)品(pin)(pin)(pin)(pin)牌(pai)、推廣好(hao)(hao)(hao)品(pin)(pin)(pin)(pin)牌(pai)，共授予了(le)十(shi)個行(xing)業中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)品(pin)(pin)(pin)(pin)牌(pai)表現出色、用戶口碑(bei)良好(hao)(hao)(hao)的(de)企(qi)業，以(yi)表彰企(qi)業在(zai)推動(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)品(pin)(pin)(pin)(pin)牌(pai)建設(she)、成長、發展過程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)取得(de)的(de)卓越成就。

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經過海量大數據分(fen)析(xi)、多(duo)渠道(dao)案(an)例征集、海內外網友(you)投票評選(xuan)和專(zhuan)家投票評審等一(yi)系列(lie)嚴格規范的環節，紅豆品牌能夠贏得一(yi)致認可(ke)，在眾多(duo)服裝企業中(zhong)脫穎而(er)出，一(yi)舉摘得“品牌中(zhong)國?服裝好口(kou)碑”榮譽(yu)，可(ke)謂(wei)實(shi)至名歸。

紅豆集(ji)(ji)團(tuan)(tuan)作(zuo)為擁有60年(nian)(nian)發(fa)展史的(de)(de)民族品(pin)牌，近(jin)年(nian)(nian)來以創(chuang)新驅(qu)動發(fa)展、深耕自(zi)主(zhu)(zhu)品(pin)牌，在(zai)自(zi)主(zhu)(zhu)創(chuang)新、自(zi)主(zhu)(zhu)品(pin)牌、自(zi)主(zhu)(zhu)資本的(de)(de)“三(san)(san)自(zi)”企業(ye)建設中精準發(fa)力，成果卓著。其中，集(ji)(ji)團(tuan)(tuan)服裝板(ban)塊發(fa)展迅速，品(pin)牌力日(ri)益提(ti)升。紅豆近(jin)3年(nian)(nian)來始(shi)終保(bao)持(chi)經(jing)營業(ye)績穩健增(zeng)長(chang)，2017年(nian)(nian)集(ji)(ji)團(tuan)(tuan)主(zhu)(zhu)營業(ye)務收(shou)入超600億元人民幣，位(wei)居服裝行(xing)業(ye)前三(san)(san)甲；集(ji)(ji)團(tuan)(tuan)納(na)稅額保(bao)持(chi)平均每年(nian)(nian)兩位(wei)數增(zeng)長(chang)，位(wei)列(lie)國內紡織服裝行(xing)業(ye)領先(xian)水平；集(ji)(ji)團(tuan)(tuan)打(da)造的(de)(de)“三(san)(san)化三(san)(san)優(you)先(xian)”加盟聯營模(mo)式推(tui)動了(le)連鎖門店的(de)(de)快(kuai)速發(fa)展，目前已累計擁有門店3000家左(zuo)右(you)，盈利(li)門店占比80%左(zuo)右(you)。

作(zuo)為中國(guo)服裝企業的(de)杰出代(dai)表，紅(hong)(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)在品牌(pai)(pai)建(jian)設中獲(huo)得社(she)會各界廣泛認可(ke)，并(bing)(bing)頻頻獲(huo)獎。2014年(nian)(nian)(nian)，集(ji)團(tuan)(tuan)(tuan)基于客(ke)戶需求的(de)服裝專賣店服務接(jie)觸點管理的(de)實踐經驗獲(huo)得了全國(guo)工業企業質量(liang)標桿榮(rong)譽稱號(hao)，并(bing)(bing)于2017年(nian)(nian)(nian)9月摘得亞洲質量(liang)創新項目一等獎；2015年(nian)(nian)(nian)6月，“紅(hong)(hong)豆(dou)(dou)(dou)”品牌(pai)(pai)躋身中國(guo)品牌(pai)(pai)百強榜(bang)；2016年(nian)(nian)(nian)，紅(hong)(hong)豆(dou)(dou)(dou)男(nan)裝“智慧(hui)化”轉型(xing)成(cheng)效(xiao)初(chu)現，紅(hong)(hong)豆(dou)(dou)(dou)智慧(hui)項目持續推進；2017年(nian)(nian)(nian)1月，紅(hong)(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)上榜(bang)2016年(nian)(nian)(nian)中國(guo)紡織服裝品牌(pai)(pai)價(jia)值評(ping)價(jia)50強企業榜(bang)單，并(bing)(bing)位居(ju)前列；2017年(nian)(nian)(nian)5月，“紅(hong)(hong)豆(dou)(dou)(dou)”品牌(pai)(pai)入圍“2017中國(guo)百強品牌(pai)(pai)”，位居(ju)第(di)68位；2017年(nian)(nian)(nian)“紅(hong)(hong)豆(dou)(dou)(dou)”品牌(pai)(pai)位居(ju)中國(guo)“品牌(pai)(pai)500強”第(di)84位；2017年(nian)(nian)(nian)12月，紅(hong)(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)榮(rong)獲(huo)人民日報“2017中國(guo)品牌(pai)(pai)獎”。

這(zhe)些行業肯定和上升成績跟(gen)紅(hong)豆(dou)集(ji)團幾(ji)十年如一日的產品(pin)深挖、技術(shu)創新(xin)、卓(zhuo)越管理(li)(li)等(deng)息息相關。今天，站在2018年紅(hong)豆(dou)一甲子輪回的新(xin)起點(dian)上，紅(hong)豆(dou)集(ji)團董事局主席兼CEO周海江提出了“變(bian)革發(fa)展(zhan)”的年度發(fa)展(zhan)主題：以自主品(pin)牌(pai)促質(zhi)量變(bian)革，以卓(zhuo)越管理(li)(li)促效率變(bian)革，以自主創新(xin)促動力變(bian)革。這(zhe)既是新(xin)時代環境下(xia)，紅(hong)豆(dou)企(qi)業發(fa)展(zhan)的新(xin)目標，也(ye)是紅(hong)豆(dou)品(pin)牌(pai)建設的再一次升級。

“自(zi)主品(pin)牌(pai)、卓越管(guan)理、自(zi)主創新，能(neng)夠使企業向高質量發展轉(zhuan)變。”周(zhou)海江表(biao)示(shi)，對現(xian)代企業來說，品(pin)牌(pai)日益成為企業生(sheng)存(cun)和發展的核心要素之一(yi)。深究品(pin)牌(pai)精髓，將(jiang)創新精神注入品(pin)牌(pai)文(wen)化，以卓越管(guan)理筑(zhu)牢(lao)品(pin)牌(pai)根基，才是企業常(chang)立(li)于不敗的根本(ben)途徑。