11日0點開(kai)始，空(kong)調品(pin)(pin)類(lei)(lei)僅用(yong)了(le)20秒鐘成交(jiao)額(e)(e)就突(tu)破(po)億(yi)(yi)元(yuan)，冰洗品(pin)(pin)類(lei)(lei)不(bu)到(dao)1分(fen)鐘成交(jiao)額(e)(e)突(tu)破(po)億(yi)(yi)元(yuan)，小家(jia)電(dian)品(pin)(pin)類(lei)(lei)也只用(yong)了(le)1分(fen)30秒成交(jiao)額(e)(e)突(tu)破(po)億(yi)(yi)元(yuan)。美的(de)(de)全品(pin)(pin)類(lei)(lei)僅用(yong)了(le)不(bu)到(dao)15分(fen)鐘成交(jiao)額(e)(e)就突(tu)破(po)5億(yi)(yi)元(yuan)大關(guan)，格力緊隨其(qi)后，在(zai)25分(fen)鐘內成為(wei)第二(er)個(ge)突(tu)破(po)5億(yi)(yi)大關(guan)的(de)(de)家(jia)電(dian)品(pin)(pin)牌。

作為家電主場，京東(dong)開放平臺上的商家也在開門(men)紅(hong)當日迸(beng)發出巨大(da)的能量，36分(fen)鐘內成交(jiao)額超過2018年(nian)同期(qi)12小時成交(jiao)額。高端(duan)進(jin)口家電成交(jiao)額同比增長326%，進(jin)口冰箱(xiang)成交(jiao)額同比增長468%。

手(shou)(shou)機(ji)(ji)通訊、電腦數(shu)碼也是消(xiao)費者在(zai)京(jing)東購物(wu)的熱門品類。開(kai)啟(qi)5分(fen)鐘(zhong)(zhong)，京(jing)東PC品類銷(xiao)量(liang)破16萬(wan)臺，中(zhong)高端耳機(ji)(ji)銷(xiao)量(liang)超22萬(wan)條，華為Watch GT2 智(zhi)能手(shou)(shou)表僅用時(shi)45秒銷(xiao)量(liang)便突(tu)破1萬(wan)只(zhi)。11日前(qian)1小時(shi)，年度爆款iPhone 11 Pro系列5分(fen)鐘(zhong)(zhong)銷(xiao)量(liang)破萬(wan)臺，iPhone手(shou)(shou)機(ji)(ji)在(zai)前(qian)10分(fen)鐘(zhong)(zhong)成(cheng)交額同比增長500%，華為Mate 30 pro 5G版15分(fen)鐘(zhong)(zhong)銷(xiao)量(liang)破萬(wan)臺，榮耀手(shou)(shou)機(ji)(ji)4分(fen)鐘(zhong)(zhong)銷(xiao)量(liang)破萬(wan)臺，通過C2M模式生產的“閱讀+游(you)戲手(shou)(shou)機(ji)(ji)”銷(xiao)量(liang)同比增長300%。

此外(wai)，京東超市(shi)各(ge)品(pin)(pin)類(lei)(lei)(lei)也迎來全面爆(bao)發。干(gan)貨食品(pin)(pin)在11日前1小(xiao)(xiao)時成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)是2018年(nian)(nian)同(tong)(tong)期(qi)的(de)2.5倍。其(qi)中，糧油成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)是2018年(nian)(nian)同(tong)(tong)期(qi)7倍；葡萄酒(jiu)品(pin)(pin)類(lei)(lei)(lei)、啤酒(jiu)品(pin)(pin)類(lei)(lei)(lei)開(kai)場1小(xiao)(xiao)時整體成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)是2018年(nian)(nian)同(tong)(tong)期(qi)6倍。精釀啤酒(jiu)、進口啤酒(jiu)成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)是2018年(nian)(nian)同(tong)(tong)期(qi)10倍。潮流玩具品(pin)(pin)類(lei)(lei)(lei)成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)同(tong)(tong)比增長30倍。清潔品(pin)(pin)類(lei)(lei)(lei)前半小(xiao)(xiao)時成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)2018年(nian)(nian)同(tong)(tong)期(qi)的(de)8倍。寵物智能用品(pin)(pin)開(kai)場1小(xiao)(xiao)時成(cheng)(cheng)(cheng)(cheng)(cheng)交(jiao)(jiao)額(e)(e)(e)同(tong)(tong)比增長69倍。

健康服(fu)務類消費也(ye)快速增長(chang)。在(zai)11日前1小時，互聯網(wang)醫院(yuan)訂單量同比(bi)(bi)增長(chang)45倍；京東大藥房腸胃消化(hua)類目成(cheng)交(jiao)(jiao)(jiao)額同比(bi)(bi)增長(chang)113%，避(bi)孕用藥成(cheng)交(jiao)(jiao)(jiao)額同比(bi)(bi)增長(chang)229%，脫發白發用藥成(cheng)交(jiao)(jiao)(jiao)額同比(bi)(bi)增長(chang)586%；而消費醫療成(cheng)交(jiao)(jiao)(jiao)額則同比(bi)(bi)增長(chang)54.34%。