疫情以來，服(fu)裝電子(zi)商務逆勢增(zeng)長(chang)(chang)，尤其是(shi)以直(zhi)播電商為代表的(de)新型(xing)電商實現(xian)了爆發式的(de)增(zeng)長(chang)(chang)，成為維(wei)持(chi)紡織服(fu)裝行業(ye)平穩(wen)運行的(de)重(zhong)要板塊(kuai)。隨著新型(xing)電商的(de)崛起，供應鏈出現(xian)新分工(gong)、行業(ye)競爭呈現(xian)新格局，行業(ye)“內卷(juan)”進一步加速，服(fu)裝電商行業(ye)亟(ji)需(xu)規范化、專業(ye)化、高質量發展。

為(wei)全(quan)面(mian)梳(shu)理(li)總結我(wo)國服裝電(dian)(dian)(dian)商(shang)產業(ye)發(fa)展階段(duan)、現狀、特點(dian)、趨勢、模式以及重點(dian)任(ren)務(wu)，中國紡聯(lian)流通(tong)分(fen)會(hui)(hui)聯(lian)合(he)中國紡織(zhi)服裝電(dian)(dian)(dian)子商(shang)務(wu)聯(lian)盟·天門(men)代表處、天門(men)市服裝電(dian)(dian)(dian)商(shang)行業(ye)協會(hui)(hui)成(cheng)立編(bian)委會(hui)(hui)，研究編(bian)制(zhi)《全(quan)國服裝電(dian)(dian)(dian)商(shang)產業(ye)發(fa)展白皮書（2023）》，旨(zhi)在為(wei)行業(ye)電(dian)(dian)(dian)商(shang)理(li)清發(fa)展邏輯(ji)、指引(yin)發(fa)展方(fang)向、提供(gong)發(fa)展思路。

《白皮書(shu)》中(zhong)提出，2023年，我國服(fu)(fu)裝網絡零售(shou)額(e)達(da)(da)23000億元，同比增長(chang)11.11%；我國服(fu)(fu)裝跨境電商出口額(e)達(da)(da)4870億元，同比增長(chang)17.63%。

《白皮書》還(huan)指出了(le)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)下一階段(duan)的(de)發(fa)(fa)展(zhan)趨勢，包括各(ge)大平(ping)臺積極扶植(zhi)本土原創(chuang)品(pin)牌、信(xin)息技術全面推(tui)動(dong)消費體(ti)驗的(de)提升(sheng)、各(ge)大平(ping)臺的(de)商(shang)(shang)(shang)家結構(gou)將(jiang)進一步(bu)調(diao)整(zheng)、傳統電(dian)(dian)(dian)商(shang)(shang)(shang)和(he)新(xin)型電(dian)(dian)(dian)商(shang)(shang)(shang)將(jiang)進一步(bu)融合等(deng)新(xin)趨勢、新(xin)特點，并提出推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)創(chuang)新(xin)發(fa)(fa)展(zhan)、推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)協同發(fa)(fa)展(zhan)、推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)品(pin)牌化升(sheng)級(ji)、推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)數(shu)智化轉型、推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)國際化拓展(zhan)、推(tui)動(dong)服(fu)裝(zhuang)(zhuang)電(dian)(dian)(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)人才體(ti)系建設等(deng)六大重(zhong)點任務。