隨著我國經濟的(de)發(fa)展,電(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)行(xing)業(ye)(ye)也呈(cheng)現(xian)較快的(de)增長(chang)趨勢。截至去(qu)年,我國電(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)行(xing)業(ye)(ye)規模以上企業(ye)(ye)超過300家(jia)(jia),產值(zhi)規模超過450億元。放眼行(xing)業(ye)(ye)環境,我國正在如(ru)火(huo)如(ru)荼地進行(xing)產業(ye)(ye)升(sheng)級、大(da)力發(fa)展先(xian)進制造業(ye)(ye),以及(ji)隨之而來(lai)的(de)高鐵(tie)、船舶等基礎設施建設,先(xian)進裝(zhuang)備制造業(ye)(ye)的(de)不斷投入、發(fa)展和升(sheng)級,都給電(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)行(xing)業(ye)(ye)造就了一個前(qian)所(suo)未有的(de)發(fa)展機遇。那么開(kai)上一家(jia)(jia)電(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)店的(de)前(qian)景(jing)具(ju)體會怎樣呈(cheng)現(xian)呢,如(ru)何才(cai)能經營好電(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)專賣店呢,小編來(lai)為您整理分析吧!
近年(nian)(nian)來,電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)行(xing)(xing)業(ye)呈現快速(su)發展(zhan)(zhan)態勢(shi),在國(guo)內(nei)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)市場(chang)(chang),國(guo)產(chan)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)的(de)(de)(de)銷(xiao)(xiao)售數量(liang)已占到總銷(xiao)(xiao)量(liang)的(de)(de)(de)90%,而各(ge)種進(jin)口品(pin)牌產(chan)品(pin)則只占10%的(de)(de)(de)市場(chang)(chang)份額(e)。國(guo)外電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)市場(chang)(chang),我(wo)國(guo)制(zhi)造比例不斷(duan)擴大(da)(da),中國(guo)已然成為世界上(shang)主要的(de)(de)(de)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)產(chan)品(pin)出口國(guo)和全球電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)生產(chan)基(ji)地,行(xing)(xing)業(ye)發展(zhan)(zhan)潛力巨大(da)(da)。據(ju)分析,我(wo)國(guo)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)市場(chang)(chang)正日趨成熟,品(pin)牌意識和品(pin)牌效應將(jiang)凸顯。我(wo)國(guo)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)市場(chang)(chang)尤其是專業(ye)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)受下(xia)游建筑道路行(xing)(xing)業(ye)、金屬(shu)加(jia)工(gong)(gong)行(xing)(xing)業(ye)、木材加(jia)工(gong)(gong)行(xing)(xing)業(ye)的(de)(de)(de)需(xu)求影響較大(da)(da),這(zhe)些行(xing)(xing)業(ye)的(de)(de)(de)發展(zhan)(zhan)是電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)發展(zhan)(zhan)的(de)(de)(de)主要驅動(dong)(dong)(dong)因(yin)素(su),而根據(ju)近五年(nian)(nian)來電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)市場(chang)(chang)的(de)(de)(de)銷(xiao)(xiao)售收(shou)入(ru)(ru)進(jin)行(xing)(xing)預測,到2018年(nian)(nian)我(wo)國(guo)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)行(xing)(xing)業(ye)的(de)(de)(de)銷(xiao)(xiao)售收(shou)入(ru)(ru)可(ke)達約1283億元,可(ke)見市場(chang)(chang)需(xu)求的(de)(de)(de)增長潛力較大(da)(da),所以,開一家電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)店的(de)(de)(de)前景也是不錯的(de)(de)(de)。
現今,每(mei)行每(mei)業的(de)市(shi)場競(jing)爭(zheng)力都在不斷加大,因(yin)而,普通模式的(de)小店已經無(wu)法跟上社會潮流(liu),想要投(tou)資,想要成功,還是應該迎合市(shi)場發(fa)展的(de)總體方向,選(xuan)擇一個知名(ming)有信譽(yu)的(de)五金(jin)品牌(pai)加盟為好。
電動工(gong)具店怎么經營(ying)(ying)好?冰(bing)冷式的(de)營(ying)(ying)銷是(shi)經營(ying)(ying)業的(de)大忌,太多熱情也會讓(rang)消費者覺(jue)(jue)得負擔,所以(yi),在小編看來,最好的(de)服務應(ying)該(gai)恰如其(qi)分。所以(yi)在經營(ying)(ying)五金店的(de)過(guo)程中,投資商主(zhu)要秉著真誠的(de)態度服務,給他們舒(shu)心的(de)感覺(jue)(jue)即可
如(ru)果你(ni)的電工(gong)工(gong)具店(dian)一(yi)直(zhi)都“從一(yi)而終”,那么,可(ke)(ke)能現在的你(ni)已經不在服務區了。眾所周(zhou)知(zhi),消費者是(shi)追新的群體(ti),一(yi)塵(chen)不變必然是(shi)無(wu)法留住消費者,所以,你(ni)的電動工(gong)具店(dian)需要(yao)不斷更新的營銷(xiao)手(shou)(shou)段。根據小編了解,市場上的營銷(xiao)手(shou)(shou)段主要(yao)有:會員打折、節日優惠、適時(shi)促銷(xiao)、捆(kun)綁銷(xiao)售,你(ni)可(ke)(ke)以參考自家(jia)電工(gong)工(gong)具店(dian)的情況(kuang),靈活選擇
市場(chang)調(diao)研是(shi)開好電(dian)動工具店必(bi)的(de)(de)首要步驟(zou),先(xian)有所了解,才能更好的(de)(de)規劃。不(bu)(bu)同的(de)(de)地(di)段有不(bu)(bu)同的(de)(de)情況,分析此處居民(min)的(de)(de)顯(xian)性(xing)需(xu)求及隱性(xing)需(xu)求,爭取(qu)與其他(ta)已經(jing)經(jing)營的(de)(de)電(dian)動工具店不(bu)(bu)要存(cun)在太明顯(xian)的(de)(de)競爭關(guan)系,也就是(shi)說,無論是(shi)產品還是(shi)經(jing)營方式上,都不(bu)(bu)要一(yi)味模仿他(ta)人,要想出適合自己(ji)的(de)(de)開店方式
開(kai)店(dian)(dian)選址,相信(xin)所有創業(ye)者(zhe)都知道它的重要(yao)性。初入電(dian)(dian)動工(gong)具店(dian)(dian)行(xing)業(ye),比(bi)較(jiao)適合選擇在人(ren)多的小(xiao)區(qu),特(te)別是一些(xie)新(xin)建(jian)成不久的小(xiao)區(qu)。這(zhe)些(xie)地(di)方的電(dian)(dian)動工(gong)具用量稍微比(bi)較(jiao)大
店(dian)(dian)面(mian)裝修(xiu)就好(hao)比一(yi)個人的臉面(mian)。做為專業(ye)的電工工具店(dian)(dian)銷售,店(dian)(dian)面(mian)一(yi)定(ding)要(yao)整潔,商品擺放要(yao)有次序(xu),怎么裝修(xiu)關系不大。小成本也能弄出(chu)很有魅力的布局
吸引回頭(tou)客的(de)(de)(de)(de)(de)除了好(hao)質量以為(wei),還有就是好(hao)的(de)(de)(de)(de)(de)售后服(fu)務(wu)(wu)。好(hao)的(de)(de)(de)(de)(de)售后服(fu)務(wu)(wu)決(jue)定客戶(hu)是否(fou)決(jue)定你的(de)(de)(de)(de)(de)店鋪是否(fou)可以開得長遠,大(da)單、小單都要一樣熱(re)情的(de)(de)(de)(de)(de)對待。客戶(hu)對你的(de)(de)(de)(de)(de)服(fu)務(wu)(wu)滿意了,他就會在不知不覺中為(wei)你宣傳你的(de)(de)(de)(de)(de)店鋪。讓客戶(hu)自主的(de)(de)(de)(de)(de)達成一個口碑(bei)宣傳的(de)(de)(de)(de)(de)效果,這(zhe)樣是成功(gong)最快(kuai)的(de)(de)(de)(de)(de)方式