傳(chuan)媒(mei)(mei)公(gong)(gong)(gong)司(si)(si)主要(yao)以媒(mei)(mei)體(ti)業(ye)務(wu)為主,服務(wu)于廣大企(qi)(qi)業(ye)。有的(de)(de)(de)傳(chuan)媒(mei)(mei)公(gong)(gong)(gong)司(si)(si)則除了(le)媒(mei)(mei)體(ti)業(ye)務(wu)之(zhi)外(wai),還會幫助企(qi)(qi)業(ye)客戶(hu)進行活動、專題策劃等,同(tong)時也會制定媒(mei)(mei)體(ti)廣告(gao)投放(fang)計劃,盡(jin)可能推(tui)動企(qi)(qi)業(ye)客戶(hu)的(de)(de)(de)發展(zhan)。廣告(gao)公(gong)(gong)(gong)司(si)(si)則與(yu)之(zhi)有點不(bu)同(tong),但經常會有外(wai)行人混(hun)淆這兩種(zhong)公(gong)(gong)(gong)司(si)(si)。準(zhun)確來說(shuo),廣告(gao)公(gong)(gong)(gong)司(si)(si)的(de)(de)(de)業(ye)務(wu)面(mian)比傳(chuan)媒(mei)(mei)公(gong)(gong)(gong)司(si)(si)要(yao)更加(jia)寬泛(fan)些,定位(wei)則是(shi)輔(fu)助角色(se),通(tong)常自己不(bu)做廣告(gao)投放(fang)業(ye)務(wu),而是(shi)交給傳(chuan)媒(mei)(mei)公(gong)(gong)(gong)司(si)(si),所以說(shuo)這兩類公(gong)(gong)(gong)司(si)(si)是(shi)相輔(fu)相成的(de)(de)(de)。
受到(dao)互聯網熱潮的(de)影響,人們從過去的(de)看報(bao)(bao)紙、電視已轉(zhuan)變為上網、玩手機(ji)等,從而(er)促(cu)進(jin)不(bu)少傳(chuan)(chuan)統傳(chuan)(chuan)媒(mei)公司的(de)轉(zhuan)型。過去傳(chuan)(chuan)媒(mei)公司的(de)業(ye)務(wu)范圍多在線下(xia)進(jin)行,即報(bao)(bao)紙設計、印刷、分(fen)發等,如今(jin)也轉(zhuan)型到(dao)互聯網新(xin)媒(mei)體行業(ye),其中轉(zhuan)型較為成功的(de)則有(you)人民(min)日報(bao)(bao)、新(xin)京報(bao)(bao)等。與此(ci)同時(shi),不(bu)少手機(ji)APP開發商也相繼開發各類新(xin)聞、報(bao)(bao)紙閱讀器,方便人們隨時(shi)隨地閱讀,而(er)傳(chuan)(chuan)媒(mei)公司的(de)業(ye)務(wu)也有(you)部分(fen)轉(zhuan)移至(zhi)此(ci),逐(zhu)漸形成穩定的(de)轉(zhuan)型行業(ye)。