擁有二十多年廣電傳媒行業市場與受眾調研經驗,推出的藍鷹指數及節目較具影響力,提供連續、專業的媒體融合傳播、受眾研究、內容營銷、渠道管理及戰略咨詢服務
北京(jing)美蘭(lan)(lan)(lan)德(de)媒體(ti)(ti)傳播(bo)策(ce)略咨(zi)(zi)(zi)詢(xun)有(you)限公(gong)(gong)(gong)司(簡稱美蘭(lan)(lan)(lan)德(de))是(shi)北京(jing)美蘭(lan)(lan)(lan)德(de)信(xin)息(xi)公(gong)(gong)(gong)司(成(cheng)立(li)于(yu)1994年,前(qian)(qian)身是(shi)統計局信(xin)息(xi)咨(zi)(zi)(zi)詢(xun)處)注冊成(cheng)立(li)的(de)(de)(de)全資子公(gong)(gong)(gong)司,公(gong)(gong)(gong)司擁(yong)有(you)近(jin)23年廣(guang)(guang)電(dian)傳媒行(xing)業市(shi)場(chang)與受(shou)眾調研(yan)(yan)(yan)經(jing)驗(yan)。美蘭(lan)(lan)(lan)德(de)不隸(li)屬于(yu)任(ren)何媒體(ti)(ti),獨立(li)的(de)(de)(de)第三(san)方立(li)場(chang)保證調研(yan)(yan)(yan)數(shu)(shu)據的(de)(de)(de)客(ke)觀、公(gong)(gong)(gong)正,其(qi)提供(gong)(gong)的(de)(de)(de)電(dian)視(shi)(shi)頻(pin)(pin)道覆蓋率數(shu)(shu)據已成(cheng)為(wei)評價(jia)電(dian)視(shi)(shi)媒體(ti)(ti)傳播(bo)效果(guo)和廣(guang)(guang)告(gao)投放價(jia)值(zhi)的(de)(de)(de)通用(yong)(yong)貨幣。美蘭(lan)(lan)(lan)德(de)推(tui)出的(de)(de)(de)藍鷹指(zhi)數(shu)(shu)及(ji)(ji)(ji)(ji)節目網絡(luo)影響力(li)指(zhi)標已經(jing)成(cheng)為(wei)評估影視(shi)(shi)作品及(ji)(ji)(ji)(ji)視(shi)(shi)頻(pin)(pin)內(nei)(nei)(nei)(nei)容(rong)(rong)傳播(bo)價(jia)值(zhi)與效果(guo)的(de)(de)(de)重要行(xing)業標準。美蘭(lan)(lan)(lan)德(de)是(shi)中國傳媒大數(shu)(shu)據實(shi)踐的(de)(de)(de)奠基者,其(qi)構建的(de)(de)(de)視(shi)(shi)頻(pin)(pin)領(ling)域大數(shu)(shu)據分(fen)析體(ti)(ti)系及(ji)(ji)(ji)(ji)藍鷹視(shi)(shi)頻(pin)(pin)大數(shu)(shu)據平(ping)臺,是(shi)行(xing)業內(nei)(nei)(nei)(nei)廣(guang)(guang)泛使用(yong)(yong)和認(ren)可的(de)(de)(de)視(shi)(shi)頻(pin)(pin)內(nei)(nei)(nei)(nei)容(rong)(rong)傳播(bo)監測數(shu)(shu)據庫(ku),為(wei)視(shi)(shi)頻(pin)(pin)內(nei)(nei)(nei)(nei)容(rong)(rong)的(de)(de)(de)全媒體(ti)(ti)傳播(bo)影響力(li)研(yan)(yan)(yan)究(jiu)奠定基礎。目前(qian)(qian),以(yi)該數(shu)(shu)據庫(ku)為(wei)基礎的(de)(de)(de)視(shi)(shi)頻(pin)(pin)大數(shu)(shu)據分(fen)析研(yan)(yan)(yan)究(jiu)成(cheng)果(guo)正廣(guang)(guang)泛應用(yong)(yong)于(yu)內(nei)(nei)(nei)(nei)容(rong)(rong)生產研(yan)(yan)(yan)判、渠道融(rong)合(he)傳播(bo)、市(shi)場(chang)表現預測、營銷策(ce)略優(you)化(hua)、廣(guang)(guang)告(gao)價(jia)值(zhi)評估等領(ling)域,為(wei)廣(guang)(guang)電(dian)媒體(ti)(ti)融(rong)合(he)發展及(ji)(ji)(ji)(ji)產業孵化(hua)提供(gong)(gong)智慧數(shu)(shu)據支(zhi)持。目前(qian)(qian),美蘭(lan)(lan)(lan)德(de)為(wei)業內(nei)(nei)(nei)(nei)包括(kuo)中央級、省級、著名境外電(dian)視(shi)(shi)媒體(ti)(ti),大型傳媒集團(tuan)、知名視(shi)(shi)頻(pin)(pin)網站、頂尖制作公(gong)(gong)(gong)司、廣(guang)(guang)告(gao)商在內(nei)(nei)(nei)(nei)的(de)(de)(de)百余家單位提供(gong)(gong)連(lian)續、專(zhuan)業的(de)(de)(de)媒體(ti)(ti)融(rong)合(he)傳播(bo)、受(shou)眾研(yan)(yan)(yan)究(jiu)、內(nei)(nei)(nei)(nei)容(rong)(rong)營銷、渠道管(guan)理及(ji)(ji)(ji)(ji)戰略咨(zi)(zi)(zi)詢(xun)服務。