2005年成立,專注于出版傳媒領域,專業從事于圖書、教材及影音產品的編輯/出版/零售/發行的上市公司
新(xin)(xin)華文(wen)軒出(chu)版(ban)(ban)傳媒(mei)股份有限(xian)公司(si)(以下(xia)(xia)簡(jian)稱(cheng)“新(xin)(xin)華文(wen)軒”)于(yu)2005年由四(si)川新(xin)(xin)華發(fa)行集(ji)團主發(fa)起成立,2007年5月(yue)在香港聯交(jiao)所(suo)主板(ban)上市(shi),2010年8月(yue),新(xin)(xin)華文(wen)軒以市(shi)場(chang)化方式,整合(he)四(si)川出(chu)版(ban)(ban)集(ji)團下(xia)(xia)屬(shu)15家出(chu)版(ban)(ban)單位,打(da)通出(chu)版(ban)(ban)發(fa)行產業(ye)鏈。2016年8月(yue),新(xin)(xin)華文(wen)軒成功回A,成為“A+H”出(chu)版(ban)(ban)傳媒(mei)企業(ye)。
新華文(wen)軒以傳(chuan)(chuan)承中華文(wen)明、引領產(chan)業(ye)發(fa)(fa)展為(wei)使(shi)命,聚焦出版傳(chuan)(chuan)媒(mei)主(zhu)(zhu)業(ye),在圖書出版、報刊傳(chuan)(chuan)媒(mei)、印制生(sheng)產(chan)、物流配送(song)、門店(dian)經營、電(dian)子(zi)商務(wu)、教(jiao)育(yu)服務(wu)等領域謀篇布局,實施全產(chan)業(ye)鏈經營,積極發(fa)(fa)揮文(wen)化服務(wu)主(zhu)(zhu)力軍、傳(chuan)(chuan)播先進文(wen)化主(zhu)(zhu)陣地作(zuo)用。
新(xin)(xin)華文(wen)(wen)軒(xuan)(xuan)以“三精”出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)為(wei)理念引(yin)領(ling)(ling)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)高質量發(fa)(fa)(fa)(fa)展(zhan),旗下10家(jia)圖書及音(yin)像電(dian)(dian)子出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)單位(wei)年出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)圖書及音(yin)像電(dian)(dian)子出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)(wu)6000余種, 13個報刊品牌每(mei)年推(tui)(tui)出(chu)(chu)(chu)(chu)大批精品報道(dao),向人民群(qun)眾奉獻精品力(li)作,不斷推(tui)(tui)動文(wen)(wen)化(hua)發(fa)(fa)(fa)(fa)展(zhan)與繁榮。新(xin)(xin)華文(wen)(wen)軒(xuan)(xuan)實(shi)施“多品牌建(jian)設、多團隊運營(ying)(ying)、多模式(shi)發(fa)(fa)(fa)(fa)展(zhan)”策略,依托全省200余家(jia)實(shi)體書店和(he)覆蓋(gai)全國(guo)(guo)30個省、市的(de)(de)(de)(de)專業(ye)商超書店,構(gou)建(jian)了(le)縱貫省、市、縣、社區(qu)的(de)(de)(de)(de)閱(yue)讀(du)(du)服(fu)(fu)務(wu)(wu)網絡(luo)體系;借助(zhu)科技的(de)(de)(de)(de)力(li)量推(tui)(tui)出(chu)(chu)(chu)(chu)文(wen)(wen)軒(xuan)(xuan)智慧(hui)書城、文(wen)(wen)軒(xuan)(xuan)云圖智能(neng)書店等新(xin)(xin)業(ye)態,為(wei)讀(du)(du)者提(ti)供(gong)便捷、舒(shu)適(shi)、智能(neng)和(he)個性(xing)化(hua)的(de)(de)(de)(de)閱(yue)讀(du)(du)服(fu)(fu)務(wu)(wu)。新(xin)(xin)華文(wen)(wen)軒(xuan)(xuan)以用(yong)心服(fu)(fu)務(wu)(wu)教(jiao)育(yu)事(shi)業(ye)為(wei)己(ji)任(ren),連(lian)續四十年兌現“課前(qian)到書、人手(shou)一冊(ce)”的(de)(de)(de)(de)莊嚴承諾;以創新(xin)(xin)促發(fa)(fa)(fa)(fa)展(zhan),探(tan)索(suo)建(jian)立“教(jiao)育(yu)服(fu)(fu)務(wu)(wu)+互聯網”的(de)(de)(de)(de)經(jing)營(ying)(ying)發(fa)(fa)(fa)(fa)展(zhan)模式(shi)和(he)富有(you)創新(xin)(xin)活力(li)的(de)(de)(de)(de)經(jing)營(ying)(ying)機制,依托覆蓋(gai)全川的(de)(de)(de)(de)落地銷售網絡(luo)優勢,確立了(le)在教(jiao)學(xue)用(yong)書、教(jiao)育(yu)信息化(hua)和(he)教(jiao)育(yu)裝備(bei)(bei)三大領(ling)(ling)域(yu)的(de)(de)(de)(de)領(ling)(ling)先地位(wei),助(zhu)推(tui)(tui)我國(guo)(guo)教(jiao)育(yu)事(shi)業(ye)的(de)(de)(de)(de)發(fa)(fa)(fa)(fa)展(zhan)。新(xin)(xin)華文(wen)(wen)軒(xuan)(xuan)把握互聯網發(fa)(fa)(fa)(fa)展(zhan)機遇,推(tui)(tui)動電(dian)(dian)子商務(wu)(wu)、數字出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)和(he)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)供(gong)應(ying)鏈(lian)服(fu)(fu)務(wu)(wu)等新(xin)(xin)興業(ye)態的(de)(de)(de)(de)發(fa)(fa)(fa)(fa)展(zhan),打造了(le)文(wen)(wen)軒(xuan)(xuan)網、九月網及中(zhong)國(guo)(guo)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)(wu)協同交(jiao)易平(ping)臺等全國(guo)(guo)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)(wu)電(dian)(dian)子商務(wu)(wu)領(ling)(ling)域(yu)的(de)(de)(de)(de)領(ling)(ling)先品牌,穩步向互聯網經(jing)濟轉型。為(wei)支撐(cheng)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)發(fa)(fa)(fa)(fa)行主業(ye)的(de)(de)(de)(de)高速發(fa)(fa)(fa)(fa)展(zhan),新(xin)(xin)華文(wen)(wen)軒(xuan)(xuan)著力(li)提(ti)升出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)供(gong)應(ying)鏈(lian)服(fu)(fu)務(wu)(wu)能(neng)力(li),搭建(jian)了(le)完備(bei)(bei)的(de)(de)(de)(de)印刷物(wu)(wu)(wu)資供(gong)應(ying)、出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)(wu)生產(chan)平(ping)臺,構(gou)建(jian)了(le)以成都、天津、無錫為(wei)中(zhong)心、輻射全國(guo)(guo)的(de)(de)(de)(de)物(wu)(wu)(wu)流(liu)配(pei)送(song)網絡(luo),并穩步拓展(zhan)第三方物(wu)(wu)(wu)流(liu)服(fu)(fu)務(wu)(wu)。
在精耕出(chu)(chu)版(ban)發行主業的(de)同時,新華文(wen)(wen)(wen)軒(xuan)搭建了資(zi)本經營平臺(tai),積極(ji)推進文(wen)(wen)(wen)化(hua)藝術、音(yin)樂(le)、體(ti)育等領域的(de)探(tan)索,向多元化(hua)的(de)文(wen)(wen)(wen)化(hua)產(chan)業集團不(bu)斷邁進。新華文(wen)(wen)(wen)軒(xuan)積極(ji)響應文(wen)(wen)(wen)化(hua)“走出(chu)(chu)去”戰(zhan)略(lve),不(bu)斷推動國(guo)際(ji)傳(chuan)播能力(li)建設,每年輸出(chu)(chu)圖書版(ban)權數百種,設立多個海外機(ji)構,助力(li)中國(guo)文(wen)(wen)(wen)化(hua)走向世界。