福(fu)建皓大(da)工(gong)(gong)(gong)(gong)貿有限公(gong)(gong)司成立于(yu)2007年(nian)(nian),是(shi)一家(jia)從事生產(chan)型貿易企業(ye)(ye);公(gong)(gong)司主(zhu)要從事水產(chan)育苗(miao)、養殖、加(jia)工(gong)(gong)(gong)(gong)、包裝、銷(xiao)售等業(ye)(ye)務,自有產(chan)權海(hai)水養殖區、加(jia)工(gong)(gong)(gong)(gong)廠、冷(leng)庫(ku)、倉儲交易區等,公(gong)(gong)司成立初期(qi),以生產(chan)及(ji)銷(xiao)售紫菜、海(hai)帶(dai)、海(hai)參、黃魚為主(zhu),近年(nian)(nian)來,公(gong)(gong)司規(gui)模不斷擴大(da),目(mu)前(qian)有西關雁頭(tou)嶺(ling)、東關工(gong)(gong)(gong)(gong)業(ye)(ye)園區、隴頭(tou)工(gong)(gong)(gong)(gong)業(ye)(ye)園區三個生產(chan)基地(di),總占地(di)面(mian)積約60000平方(fang)建筑面(mian)積達36000平方(fang)米;其中隴頭(tou)工(gong)(gong)(gong)(gong)業(ye)(ye)園區建筑面(mian)積約18000多平方(fang)米,現有固定資(zi)產(chan)投資(zi)近5000萬元,硬件(jian)設備齊全,恒溫冷(leng)凍庫(ku)5000㎡多,倉儲面(mian)積10000㎡多,在職員工(gong)(gong)(gong)(gong)100多人(ren),其中管理人(ren)員20人(ren),車間員工(gong)(gong)(gong)(gong)80人(ren)。
下一步公(gong)司計(ji)劃進(jin)一步擴大產(chan)(chan)(chan)(chan)能,建設(she)5條(tiao)(tiao)水(shui)產(chan)(chan)(chan)(chan)品(紫(zi)菜(cai)、海帶(dai)、海參等(deng))精(jing)加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian):①干品紫(zi)菜(cai)加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian)1條(tiao)(tiao),年(nian)產(chan)(chan)(chan)(chan)量(liang)200噸(dun);②即(ji)食紫(zi)菜(cai)湯包加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian)1條(tiao)(tiao),年(nian)產(chan)(chan)(chan)(chan)量(liang)60噸(dun);③干海帶(dai)絲(si)加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian)1條(tiao)(tiao),年(nian)產(chan)(chan)(chan)(chan)量(liang)90噸(dun);④干海帶(dai)結加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian)1條(tiao)(tiao),年(nian)產(chan)(chan)(chan)(chan)量(liang)90噸(dun);⑤干海參加(jia)工(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)線(xian)1條(tiao)(tiao),年(nian)產(chan)(chan)(chan)(chan)量(liang)10噸(dun);年(nian)總(zong)產(chan)(chan)(chan)(chan)值6000萬元。目(mu)前項目(mu)已(yi)進(jin)展到廠房主體已(yi)建成并完(wan)成備案,購置了部分生(sheng)產(chan)(chan)(chan)(chan)設(she)備(烘(hong)干機、紫(zi)菜(cai)半(ban)自動(dong)包裝機械、全自動(dong)真空(kong)包裝機等(deng))。
公(gong)(gong)司(si)建(jian)立(li)(li)了(le)完善自(zi)有(you)的銷售(shou)網(wang)(wang)絡,在成都設(she)立(li)(li)有(you)分公(gong)(gong)司(si),同時在上海、重慶(qing)、長沙(sha)、南昌(chang)等(deng)城(cheng)市(shi)設(she)立(li)(li)銷售(shou)辦事處(chu);公(gong)(gong)司(si)與(yu)時俱進,充分利用(yong)現(xian)代互聯網(wang)(wang)營銷手(shou)段。2007年3月(yue)就(jiu)在“阿(a)里巴巴”及“淘寶(bao)”“京東(dong)”申請建(jian)立(li)(li)公(gong)(gong)司(si)網(wang)(wang)店(dian),并在互聯網(wang)(wang)建(jian)立(li)(li)公(gong)(gong)司(si)網(wang)(wang)頁,擁有(you)公(gong)(gong)司(si)域名,探索(suo)農產(chan)品(pin)(pin)電子商務等(deng)新型營銷模(mo)式,開拓(tuo)了(le)公(gong)(gong)司(si)產(chan)品(pin)(pin)銷售(shou)渠道,也極大地提高了(le)公(gong)(gong)司(si)及產(chan)品(pin)(pin)品(pin)(pin)牌的知名度。
公(gong)(gong)司將進一步完善“公(gong)(gong)司+基地+農戶” 的生(sheng)產(chan)(chan)(chan)(chan)經營(ying)模式(shi),夯實(shi)(shi)水產(chan)(chan)(chan)(chan)品產(chan)(chan)(chan)(chan)業化(hua)(hua)基礎,大力實(shi)(shi)施(shi)品牌(pai)(pai)戰略,充分利用電子商務平臺、現代賣場(chang)等(deng)銷售渠道,加(jia)大品牌(pai)(pai)的宣傳力度,樹立品牌(pai)(pai)意識(shi),通過美(mei)化(hua)(hua)包裝(zhuang),優(you)化(hua)(hua)質量(liang),使企業的產(chan)(chan)(chan)(chan)品能量(liang)得到充分釋放(fang),提(ti)升品牌(pai)(pai)的整(zheng)體(ti)形象(xiang),促(cu)進水產(chan)(chan)(chan)(chan)品產(chan)(chan)(chan)(chan)業化(hua)(hua)經營(ying)的健康發展。