鹽(yan)(yan)(yan)津(jin)(jin)鋪子(zi)(zi)食品(pin)股(gu)份(fen)有(you)限公(gong)(gong)司(以下簡(jian)(jian)稱“公(gong)(gong)司”)成立于2005年,是一家(jia)從事(shi)食品(pin)研(yan)發、生產(chan)(chan)(chan)、銷售于一體的集團公(gong)(gong)司,旗下擁有(you)江(jiang)西鹽(yan)(yan)(yan)津(jin)(jin)鋪子(zi)(zi)食品(pin)有(you)限公(gong)(gong)司、廣(guang)西鹽(yan)(yan)(yan)津(jin)(jin)鋪子(zi)(zi)食品(pin)有(you)限公(gong)(gong)司、湖南鹽(yan)(yan)(yan)津(jin)(jin)鋪子(zi)(zi)電子(zi)(zi)商(shang)務有(you)限公(gong)(gong)司等(deng)全資、控股(gu)子(zi)(zi)公(gong)(gong)司。公(gong)(gong)司秉承(cheng)“匠(jiang)心傳承(cheng),創新指引,成就卓越(yue)”的企業(ye)(ye)精(jing)神(shen),聚(ju)焦食品(pin)主業(ye)(ye),誠(cheng)信經(jing)營,持續(xu)耕耘(yun),在產(chan)(chan)(chan)品(pin)研(yan)發、生產(chan)(chan)(chan)制造(zao)、品(pin)質保(bao)障(zhang)、渠道(dao)精(jing)耕、品(pin)牌傳播(bo)等(deng)方面達到了(le)行業(ye)(ye)前沿水平(ping),是農業(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)化(hua)國(guo)家(jia)重點龍頭(tou)企業(ye)(ye)。2017年2月8日,公(gong)(gong)司在深圳證券(quan)(quan)交(jiao)易(yi)所A股(gu)中小企業(ye)(ye)板上市(證券(quan)(quan)代碼:002847,證券(quan)(quan)簡(jian)(jian)稱:鹽(yan)(yan)(yan)津(jin)(jin)鋪子(zi)(zi))。
公司遵循“綠(lv)色(se)、健(jian)康(kang)、美(mei)味”的(de)產(chan)(chan)(chan)品(pin)理念(nian),創建(jian)了(le)產(chan)(chan)(chan)學研深度融合的(de)技術創新體(ti)系和“實驗室+工廠(chang)”的(de)研發(fa)機(ji)制(zhi),以(yi)具(ju)有地方特(te)色(se)的(de)涼果蜜餞(jian)產(chan)(chan)(chan)品(pin)發(fa)軔,推陳出新,主動帶(dai)領休閑(xian)食(shi)品(pin)升級,形成量大核(he)心(xin)(xin)戰略品(pin)類(lei):以(yi)魚豆腐、豆干、蜜餞(jian)為代表的(de)“咸味零食(shi)”類(lei)產(chan)(chan)(chan)品(pin);以(yi)面包、蛋糕、點(dian)(dian)心(xin)(xin)、糖巧為代表的(de)“烘焙甜(tian)點(dian)(dian)”類(lei)產(chan)(chan)(chan)品(pin)。健(jian)康(kang)的(de)產(chan)(chan)(chan)品(pin)配方和工藝,口(kou)感出眾(zhong)的(de)產(chan)(chan)(chan)品(pin)特(te)性,豐富8的(de)產(chan)(chan)(chan)品(pin)線結(jie)構,鑄造了(le)產(chan)(chan)(chan)品(pin)的(de)品(pin)牌和影響力,產(chan)(chan)(chan)品(pin)行銷全國市場。
公司秉持“好(hao)零(ling)(ling)食(shi),鹽津造”的(de)品(pin)(pin)牌理念(nian),持續不斷(duan)推進企業的(de)工藝(yi)、設備(bei)、管理升(sheng)級,不斷(duan)完(wan)善“研發、供應、生(sheng)(sheng)產(chan)(chan)(chan)(chan)、銷(xiao)售”產(chan)(chan)(chan)(chan)業鏈,實現了食(shi)品(pin)(pin)智能制造轉型,形(xing)成了四大(da)基(ji)地爭(zheng)相輝映的(de)發展格局(ju)。鹽津鋪(pu)子湖南瀏陽生(sheng)(sheng)產(chan)(chan)(chan)(chan)基(ji)地生(sheng)(sheng)產(chan)(chan)(chan)(chan)咸味零(ling)(ling)食(shi)、烘焙(bei)甜點兩大(da)系(xi)列產(chan)(chan)(chan)(chan)品(pin)(pin),烘焙(bei)生(sheng)(sheng)產(chan)(chan)(chan)(chan)中心擁有(you)17條(tiao)智能化的(de)烘焙(bei)生(sheng)(sheng)產(chan)(chan)(chan)(chan)線,年產(chan)(chan)(chan)(chan)能達4萬多噸;鹽津鋪(pu)子江西修水生(sheng)(sheng)產(chan)(chan)(chan)(chan)基(ji)地主產(chan)(chan)(chan)(chan)休閑零(ling)(ling)食(shi)魚豆腐(fu)、豆干、辣(la)條(tiao)系(xi)列產(chan)(chan)(chan)(chan)品(pin)(pin);鹽津鋪(pu)子廣(guang)西憑(ping)祥生(sheng)(sheng)產(chan)(chan)(chan)(chan)基(ji)地依托東南亞(ya)優(you)質水果原料(liao)優(you)勢,生(sheng)(sheng)產(chan)(chan)(chan)(chan)芒(mang)果干、榴(liu)蓮凍肉系(xi)列產(chan)(chan)(chan)(chan)品(pin)(pin);鹽津鋪(pu)子河(he)南漯河(he)生(sheng)(sheng)產(chan)(chan)(chan)(chan)基(ji)地生(sheng)(sheng)產(chan)(chan)(chan)(chan)烘焙(bei)甜點產(chan)(chan)(chan)(chan)品(pin)(pin)。
公司(si)恪守(shou)“品(pin)(pin)質、信譽、服務”的經(jing)(jing)營理念,建(jian)(jian)成了覆(fu)蓋全(quan)國的全(quan)渠(qu)道(dao)(dao)營銷(xiao)體系。線下渠(qu)道(dao)(dao)以“做品(pin)(pin)牌零(ling)食終(zhong)端方案解決者”為(wei)己任,以“直營商(shang)(shang)超(chao)樹標桿(gan)、經(jing)(jing)銷(xiao)商(shang)(shang)渠(qu)道(dao)(dao)拓展,新(xin)零(ling)售跟(gen)進覆(fu)蓋” 理念搭建(jian)(jian)網絡,在全(quan)國建(jian)(jian)有50多個辦事處及物流分倉,與沃爾瑪、永輝、蘇寧、家(jia)(jia)樂福、華潤(run)、大(da)潤(run)發(fa)、步(bu)步(bu)高(gao)等5000余家(jia)(jia)大(da)型(xing)連鎖商(shang)(shang)超(chao)直營合作,與1200多個縣市(shi)(shi)經(jing)(jing)銷(xiao)商(shang)(shang)緊(jin)密合作,致(zhi)力于深度服務5萬多家(jia)(jia)區(qu)域性超(chao)市(shi)(shi)門店(dian),同(tong)時,布(bu)局定量裝品(pin)(pin)類產品(pin)(pin)線,覆(fu)蓋全(quan)國數百(bai)萬家(jia)(jia)小店(dian),強化客戶、渠(qu)道(dao)(dao)、團隊三大(da)基礎布(bu)建(jian)(jian),打造(zao)持續(xu)增長曲線;線上深耕天貓、京東(dong)、唯品(pin)(pin)會、拼(pin)多多等核心渠(qu)道(dao)(dao),在品(pin)(pin)牌與品(pin)(pin)類上緊(jin)隨公司(si)戰略,重點打造(zao)鹽津(jin)鋪(pu)(pu)子(zi)“深海零(ling)食”、“壹罐梅”、“辣味(wei)零(ling)食”,線上線下全(quan)渠(qu)道(dao)(dao)發(fa)力,助力鹽津(jin)鋪(pu)(pu)子(zi)邁入(ru)“高(gao)速(su)增長、持續(xu)增長、良性增長”的快車道(dao)(dao)!
未(wei)來,鹽(yan)津(jin)鋪子(zi)公司將(jiang)以“人才戰略(lve)(lve)”為基石,推進 “品(pin)牌營銷(xiao)”戰略(lve)(lve)、“研發創新”戰略(lve)(lve)、“智能制(zhi)(zhi)造升級”戰略(lve)(lve),計(ji)劃通過三年時間,成(cheng)(cheng)為休(xiu)閑零食、休(xiu)閑短保烘焙(bei)行(xing)業領軍者!致力(li)于成(cheng)(cheng)為中國卓(zhuo)越的食品(pin)制(zhi)(zhi)造企業,鹽(yan)津(jin)鋪子(zi)任重道遠、大有可(ke)為!