天氣越來越熱,人們洗澡的頻次也逐漸增加。一臺使用便捷又功能全面的熱水器成為人們夏季洗澡不可缺少的家電。不過,目前市面上的熱水器品牌、型號紛繁復雜,讓人眼花繚亂。而熱水器作為重要的家電,2019年不(bu)論(lun)是(shi)消費者還是(shi)企業都會(hui)有更多的期望。
熱水器市場發展現狀
對于(yu)2019年的熱(re)水器產業(ye)說(shuo),注定(ding)這是(shi)一場少(shao)數人的大游戲。競(jing)(jing)爭將主要圍(wei)繞少(shao)數大中型企業(ye)之(zhi)間展開(kai),同樣市場競(jing)(jing)爭熱(re)點也只會鎖(suo)定(ding)在(zai)(zai)少(shao)數品類上(shang)。當然(ran),對于(yu)想在(zai)(zai)熱(re)水器市場分一杯羹的家電經銷商(shang)來說(shuo),顯然(ran)還有機會。
目前熱水器行業已從儲水式電熱水器和燃氣(qi)熱水器傳統能源產品主導市場,發展為空氣能熱水器、太陽(yang)能(neng)熱水器(qi)等新能源產品共同主導市場的多品類共同發展的格局。傳統電熱水器也從單一儲水式熱水器向速熱、即熱式發展。而在高端市場,可以實現采暖、洗浴等多功能、多點供水的壁掛爐(lu)也是暗潮涌動。但事實是,曾經熱(re)鬧(nao)的(de)熱(re)水器產業“四國大戰(zhan)”,眼睜睜就成為(wei)一(yi)場兩(liang)位老大哥(電(dian)熱(re)和燃熱(re))帶著一(yi)個(ge)小兄弟(空氣能(neng))往前沖,還(huan)有一(yi)個(ge)小弟弟(太(tai)陽能(neng))早就躲到墻(qiang)角(jiao)邊上偷(tou)(tou)偷(tou)(tou)哭去了。這讓我們(men)(men)看到相對平靜的(de)熱(re)水器市場“殘酷與(yu)無情”一(yi)面,也(ye)讓更多經銷商們(men)(men)可以少走彎路(lu),抓住機會(hui)。
熱水器市場需求與潛力
在我國宏觀經濟環(huan)境運行平穩(wen)的(de)(de)大前(qian)提下(xia),去(qu)年9月底以前(qian)量化寬(kuan)松(song)政策(ce)使(shi)(shi)得房地產(chan)行業去(qu)庫存效果顯著,房產(chan)配(pei)套需求(qiu)(qiu)突增使(shi)(shi)得熱(re)水(shui)器(qi)市場擴容;此外,二(er)胎政策(ce)放開、城(cheng)鎮化水(shui)平提高(gao)、電商下(xia)鄉的(de)(de)推行給行業注入了增長活(huo)力;最(zui)為關鍵(jian)的(de)(de)是(shi),熱(re)水(shui)器(qi)市場需求(qiu)(qiu)逐步邁向(xiang)高(gao)端智能(neng)化,推動企業發(fa)力研發(fa)高(gao)端產(chan)品,市場二(er)次置換需求(qiu)(qiu)提高(gao)也成為熱(re)水(shui)器(qi)行業穩(wen)步增長不可或缺的(de)(de)因素(su)。
熱水器電商布局與前景
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14.01%(87家) |
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7.41%(46家) |
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22.87%(142家) |
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2.25%(14家) |
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4.83%(30家) |
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4.19%(26家) |
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4.51%(28家) |
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30.76%(191家) |
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6.76%(42家) |
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0.32%(2家) |
1.13%(7家) |
2021年網(wang)(wang)(wang)站數據庫共收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)621家(jia)(jia),其(qi)中品(pin)牌特許店(dian)(dian)(dian)(dian)的網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)占總(zong)比最(zui)多(duo),達(da)到191家(jia)(jia),其(qi)次為(wei)(wei)(wei)京(jing)東(dong)旗艦店(dian)(dian)(dian)(dian),收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)142家(jia)(jia),品(pin)牌旗艦店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)87家(jia)(jia),京(jing)東(dong)自營店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)46家(jia)(jia),京(jing)東(dong)特許店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)42家(jia)(jia),蘇寧自營店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)30家(jia)(jia),小品(pin)牌網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)28家(jia)(jia),蘇寧旗艦店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)26家(jia)(jia),拼多(duo)多(duo)店(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)14家(jia)(jia),企業店(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)7家(jia)(jia),品(pin)牌商城收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)為(wei)(wei)(wei)2家(jia)(jia)。
小編(bian)認為,與其他產(chan)品(pin)相比,熱(re)水器是(shi)(shi)一(yi)個比較大的(de)(de)(de)物(wu)件(jian),一(yi)不(bu)小心就會(hui)撞壞,后(hou)期的(de)(de)(de)安(an)裝(zhuang)(zhuang)(zhuang)也是(shi)(shi)問(wen)題,很多(duo)時候網上購(gou)物(wu)容(rong)易,服務(wu)就會(hui)跟不(bu)上。但是(shi)(shi)在現如今的(de)(de)(de)巨大的(de)(de)(de)發展中我們發現,也有(you)(you)很多(duo)購(gou)物(wu)平臺有(you)(you)自己(ji)的(de)(de)(de)物(wu)流及(ji)安(an)裝(zhuang)(zhuang)(zhuang)平臺,在京東和(he)蘇(su)寧上購(gou)物(wu),后(hou)期的(de)(de)(de)運送(song)和(he)安(an)裝(zhuang)(zhuang)(zhuang)都是(shi)(shi)一(yi)站式服務(wu),出了(le)問(wen)題都是(shi)(shi)妥善處(chu)理。如果熱(re)水器企業在電商(shang)銷售商(shang)品(pin)時能(neng)夠(gou)做到運送(song)安(an)裝(zhuang)(zhuang)(zhuang)都能(neng)夠(gou)負責,將給消費者帶來(lai)了(le)更(geng)大的(de)(de)(de)便利。