天氣越來越熱,人們洗澡的頻次也逐漸增加。一臺使用便捷又功能全面的熱水器成為人們夏季洗澡不可缺少的家電。不過,目前市面上的熱水器品牌、型號紛繁復雜,讓人眼花繚亂。而熱水器作為重要的家電,2019年不論是(shi)消費者還是(shi)企業(ye)都會有更多的期望。
熱水器市場發展現狀
對(dui)于2019年(nian)的熱(re)水器產業(ye)(ye)說,注定這是一(yi)場少(shao)數(shu)人(ren)的大游戲。競(jing)爭(zheng)將主要圍繞(rao)少(shao)數(shu)大中(zhong)型企業(ye)(ye)之間展開(kai),同(tong)樣市場競(jing)爭(zheng)熱(re)點也只會鎖定在少(shao)數(shu)品類上。當(dang)然(ran),對(dui)于想在熱(re)水器市場分(fen)一(yi)杯羹的家電經銷商來說,顯(xian)然(ran)還有機會。
目前熱水器行業已從儲水式電熱水器和燃氣熱水(shui)器傳統能源產品主導市場,發展為空氣能熱水(shui)器(qi)、太陽能(neng)熱水器等新能源產品共同主導市場的多品類共同發展的格局。傳統電熱水器也從單一儲水式熱水器向速熱、即熱式發展。而在高端市場,可以實現采暖、洗浴等多功能、多點供水的壁掛爐也是暗潮涌動。但事實是(shi),曾經熱鬧的(de)熱水(shui)器產業“四國(guo)大(da)戰”,眼睜睜就(jiu)成為一(yi)場兩位老大(da)哥(電熱和燃熱)帶(dai)著一(yi)個小(xiao)兄弟(空(kong)氣(qi)能(neng))往前沖,還有一(yi)個小(xiao)弟弟(太陽能(neng))早(zao)就(jiu)躲到墻角邊上偷(tou)偷(tou)哭去了。這讓我們看到相對平靜的(de)熱水(shui)器市場“殘酷與(yu)無情”一(yi)面,也(ye)讓更多經銷(xiao)商們可(ke)以少走彎路(lu),抓住機會。
熱水器市場需求與潛力
在我國宏(hong)觀經濟環境運行(xing)平穩的大前提(ti)(ti)下,去(qu)年(nian)9月(yue)底以前量化(hua)寬(kuan)松政策使(shi)得房(fang)地產(chan)行(xing)業(ye)(ye)去(qu)庫存效果顯著(zhu),房(fang)產(chan)配套(tao)需(xu)求突增使(shi)得熱(re)水器(qi)市(shi)(shi)場擴容;此外(wai),二胎政策放開、城鎮化(hua)水平提(ti)(ti)高、電商下鄉的推行(xing)給行(xing)業(ye)(ye)注(zhu)入了增長(chang)活力;最為關鍵的是,熱(re)水器(qi)市(shi)(shi)場需(xu)求逐步(bu)邁(mai)向高端智能化(hua),推動企(qi)業(ye)(ye)發力研(yan)發高端產(chan)品,市(shi)(shi)場二次置換需(xu)求提(ti)(ti)高也(ye)成為熱(re)水器(qi)行(xing)業(ye)(ye)穩步(bu)增長(chang)不可或缺(que)的因素。
熱水器電商布局與前景
14.01%(87家) |
|
7.41%(46家) |
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22.87%(142家) |
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2.25%(14家) |
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4.83%(30家) |
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4.19%(26家) |
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4.51%(28家) |
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30.76%(191家) |
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6.76%(42家) |
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0.32%(2家) |
|
1.13%(7家) |
2021年網(wang)站數據(ju)庫共收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)621家,其中品(pin)(pin)(pin)牌(pai)(pai)特(te)許店(dian)(dian)(dian)(dian)的網(wang)店(dian)(dian)(dian)(dian)占總比最多,達到(dao)191家,其次為(wei)京(jing)東(dong)旗艦店(dian)(dian)(dian)(dian),收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)142家,品(pin)(pin)(pin)牌(pai)(pai)旗艦店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)87家,京(jing)東(dong)自營店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)46家,京(jing)東(dong)特(te)許店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)42家,蘇(su)寧自營店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)30家,小品(pin)(pin)(pin)牌(pai)(pai)網(wang)店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)28家,蘇(su)寧旗艦店(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)26家,拼多多店(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)14家,企(qi)業店(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)7家,品(pin)(pin)(pin)牌(pai)(pai)商城收(shou)(shou)(shou)錄(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)為(wei)2家。
小(xiao)編認為,與其他產品相比,熱水器(qi)是一(yi)個比較大(da)(da)的(de)物(wu)(wu)(wu)件,一(yi)不(bu)小(xiao)心就(jiu)會撞(zhuang)壞,后(hou)期的(de)安裝(zhuang)也(ye)是問題(ti),很多時候網上購物(wu)(wu)(wu)容易(yi),服務就(jiu)會跟不(bu)上。但是在現如(ru)今的(de)巨大(da)(da)的(de)發展中我(wo)們發現,也(ye)有(you)很多購物(wu)(wu)(wu)平(ping)臺(tai)有(you)自(zi)己的(de)物(wu)(wu)(wu)流及(ji)安裝(zhuang)平(ping)臺(tai),在京東和蘇寧上購物(wu)(wu)(wu),后(hou)期的(de)運送和安裝(zhuang)都是一(yi)站式服務,出了問題(ti)都是妥善處理。如(ru)果熱水器(qi)企業在電商銷(xiao)售(shou)商品時能夠(gou)做到運送安裝(zhuang)都能夠(gou)負責,將(jiang)給消費者(zhe)帶來(lai)了更(geng)大(da)(da)的(de)便利。