"絲縷中綻(zhan)放(fang)雍(yong)容,衣(yi)著中誕生名媛,搖擺的(de)是時尚,嫻(xian)靜的(de)是奢華(hua)"。皮衣(yi)的(de)魅力,在任何時候都是不(bu)可(ke)比擬的(de)。它賦(fu)予人們的(de)那種灑(sa)脫、高貴和(he)上檔次的(de)氣質,也讓它成為經久(jiu)不(bu)衰永(yong)遠是潮流前(qian)線的(de)流行服(fu)飾。這一(yi)(yi)期(qi)電商報告我們一(yi)(yi)起看皮革發展(zhan)。
我們一提到皮草皮革,相信很多人的印象就是雍容華貴毛茸茸的冬天皮草或者帥氣干練的春秋款皮衣,皮革生意具有著很強的季節性。而今越來越多的皮革企業進行著突破,嘗試品牌化運作,嘗試四季化服裝,嘗試皮草環保化……但2019年卻是皮革行業最為艱難的一年,先不說環保風暴,市場日趨飽和,制革產品銷量難于增長,單就原材料價格不斷飆升,人力成本大幅度提升,就讓眾多中小皮革企業的生存面臨嚴重的威(wei)脅。那么,2018年皮革行業會有新的拐點嗎?
一、皮革市場的現狀和發展
“術業有專攻,風騷各領強”,皮革服裝制作從養殖、毛皮篩選、鞣制硝染、時尚設計到手工制作等幾十道復雜工序,構成了其特殊的產品特征和評價體系。而每道工序都影響或決定著皮革服裝最終產品(pin)的(de)質(zhi)量。對此,消費者往往知之不多(duo)(duo),面對良莠不齊的(de)皮草服裝(zhuang),則更多(duo)(duo)依賴(lai)品(pin)牌的(de)信譽保障。
而在互聯網+的(de)(de)(de)背景下(xia)(xia),國內皮革(ge)商的(de)(de)(de)主要銷售模式(shi)還停留在非常傳統的(de)(de)(de)貿易商、經(jing)銷商和(he)(he)工(gong)廠三種模式(shi),皮革(ge)企業(ye)想要找到(dao)稱心的(de)(de)(de)皮革(ge),也(ye)往往需要耗費大量的(de)(de)(de)人力和(he)(he)時(shi)間。在這樣的(de)(de)(de)情形(xing)下(xia)(xia),皮革(ge)采購的(de)(de)(de)B2B平臺便成了吸納(na)小宗皮革(ge)交易和(he)(he)解決皮革(ge)商產能(neng)過剩庫存(cun)的(de)(de)(de)有效方案。
二、皮革企業的行業痛點
1.皮(pi)革SKU多,顏色,紋路,厚度(du)等組(zu)合同多種(zhong)皮(pi)革小類,如(ru)何最(zui)快速度(du)找到(dao)需要的皮(pi)革是(shi)最(zui)頭痛的問題;
2.皮革銷(xiao)售中間(jian)環節(jie)多,不(bu)僅有(you)一批貿易商,還有(you)二批、三(san)批,不(bu)斷疊加,導(dao)致成本偏高,降低了品牌的(de)競爭(zheng)力(li)(li)與盈(ying)利能力(li)(li);
3.皮(pi)革商(shang)家良莠不(bu)齊,品(pin)質貨(huo)期難有保障,一(yi)個(ge)環節脫(tuo)節,整個(ge)供(gong)應鏈(lian)條都受影響,并直接影響到(dao)終端上(shang)貨(huo)時(shi)間(jian)與快速反應速度(du);
4.傳統(tong)的皮(pi)革生產(chan)周期(qi)長,起訂(ding)量大(da),根本無法滿足供(gong)應鏈的需(xu)求;
5.行業潛規則,采(cai)購單價不透明,不僅增加采(cai)購的運(yun)營成(cheng)本,且因為(wei)采(cai)購商的私(si)人利(li)益(yi),而導致客戶的成(cheng)本偏高;
6.采(cai)購進度無法實(shi)時跟(gen)蹤(zong),大部分都是通過傳統采(cai)購員電話或去工廠追貨,效率不高,而且成本(ben)大。
25.48%(79家) |
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7.42%(23家) |
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15.48%(48家) |
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3.23%(10家) |
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39.35%(122家) |
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7.74%(24家) |
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2.90%(9家) |
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3.23%(10家) |
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0.32%(1家) |
2022年網(wang)站數據(ju)庫共收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)310家(jia)(jia)(jia),其中小品(pin)牌網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總比最(zui)多(duo),達到(dao)122家(jia)(jia)(jia),其次為(wei)品(pin)牌旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian),收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)79家(jia)(jia)(jia),京(jing)東(dong)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)48家(jia)(jia)(jia),品(pin)牌特許(xu)(xu)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)24家(jia)(jia)(jia),京(jing)東(dong)自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)23家(jia)(jia)(jia),拼多(duo)多(duo)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)10家(jia)(jia)(jia),唯品(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)10家(jia)(jia)(jia),京(jing)東(dong)特許(xu)(xu)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)9家(jia)(jia)(jia),企業店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)收(shou)(shou)(shou)錄(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)1家(jia)(jia)(jia)。
小編認為,從現階(jie)段而(er)言,中(zhong)國皮(pi)革(ge)依然(ran)處于(yu)“大而(er)不強”的(de)(de)尷尬境地,行(xing)業(ye)集中(zhong)度較(jiao)(jiao)低,要擺(bai)脫(tuo)這種局(ju)面(mian),還有較(jiao)(jiao)長的(de)(de)路(lu)要走。不過,這也說明中(zhong)國皮(pi)革(ge)行(xing)業(ye)在較(jiao)(jiao)長的(de)(de)時(shi)期(qi)內,還將處于(yu)一(yi)個好(hao)的(de)(de)發展時(shi)期(qi);再(zai)加上(shang)國家(jia)對(dui)供給側改革(ge)的(de)(de)逐漸深(shen)化,日趨(qu)實現平穩的(de)(de)過度,這無疑對(dui)于(yu)大型的(de)(de)優秀皮(pi)革(ge)企業(ye)而(er)言,未來還將可以獲得一(yi)個難(nan)得的(de)(de)發展空(kong)間和機(ji)遇,發展空(kong)間依然(ran)很大。