In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為(wei)了爭奪(duo)世(shi)界頂級產品(pin)的(de)(de)(de)王牌(pai)桂冠(guan)，各大(da)(da)商(shang)家紛紛使(shi)出渾身解數——靠廣(guang)(guang)(guang)告(gao)公司或其(qi)他(ta)市場營銷策略為(wei)其(qi)產品(pin)做包(bao)裝、擺噱頭，以此成功“忽(hu)悠”消費者購買其(qi)產 品(pin)。除了在電視、報(bao)紙、雜志上看到的(de)(de)(de)那些(xie)富有創意的(de)(de)(de)廣(guang)(guang)(guang)告(gao)外(wai)，在大(da)(da)街上懸(xuan)掛著的(de)(de)(de)巨型廣(guang)(guang)(guang)告(gao)牌(pai)，也是吸引大(da)(da)眾眼球的(de)(de)(de)有效推銷手段(duan)之一(yi)。如(ru)果你(ni)認為(wei)這不過是一(yi)堆(dui)文 本和(he)圖(tu)片換一(yi)種方式呈現的(de)(de)(de)話，那你(ni)可能壓根兒沒(mei)看明(ming)白。畢竟廣(guang)(guang)(guang)告(gao)商(shang)挖空心思打造這些(xie)廣(guang)(guang)(guang)告(gao)牌(pai)的(de)(de)(de)目(mu)的(de)(de)(de)，無非是引起路(lu)人的(de)(de)(de)注意，并在此“感召”下心甘情愿地掏出 腰包(bao)。以下是全球十則最具特色的(de)(de)(de)廣(guang)(guang)(guang)告(gao)牌(pai)。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這(zhe)是(shi)全球最(zui)具概念化的(de)(de)廣告牌(pai)之一，它(ta)兼容了2D和3D的(de)(de)完美展示效果(guo)。傳統的(de)(de)2D效果(guo)已為大眾(zhong)所(suo)(suo)熟知，無法激起公眾(zhong)的(de)(de)興趣。增加(jia)一點3D的(de)(de)效果(guo)，例(li)如(ru)在這(zhe)塊廣告牌(pai)上所(suo)(suo)運(yun)用的(de)(de)那樣：用手試圖去(qu)拿起啤酒杯，就著(zhu)實帶給(gei)人(ren)們(men)耳目一新(xin)的(de)(de)新(xin)鮮(xian)感(gan)！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這(zhe)塊(kuai)(kuai)位(wei)于美(mei)國(guo)時代廣場馬(ma)奎斯萬豪酒店外(wai)的(de)廣告(gao)(gao)牌旨在告(gao)(gao)訴大家，電話(hua)是(shi)如何掉線的(de)。Cingular把這(zhe)塊(kuai)(kuai)廣告(gao)(gao)牌做的(de)與(yu)路人異(yi)常親近，真的(de)是(shi)無限貼近啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早(zao)在2009年(nian)，在美國(guo)芝加哥的(de)Clark和(he)Addison街頭，就出現了(le)(le)(le)一(yi)塊(kuai)由(you)Leo Burnett廣(guang)(guang)(guang)告(gao)代理(li)商(shang)設計并制作的(de)麥當勞廣(guang)(guang)(guang)告(gao)牌(pai)，引(yin)起了(le)(le)(le)不少(shao)人(ren)的(de)關注(zhu)。其中有什么小玄機嗎？如果你(ni)(ni)在上午6點(dian)至(zhi)11點(dian)看(kan)到這塊(kuai)廣(guang)(guang)(guang)告(gao)牌(pai)的(de)話，那么你(ni)(ni)會在上面(mian)看(kan)到從咖(ka)啡到漢堡包的(de)各種麥當勞產品(pin)，到了(le)(le)(le)中午12點(dian)，廣(guang)(guang)(guang)告(gao)牌(pai)顯(xian)示進入了(le)(le)(le)M時間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如果你還在尋找一款可以讓(rang)你的(de)牙(ya)(ya)齒保持強(qiang)健的(de)牙(ya)(ya)膏(gao)的(de)話，那么(me)看過(guo)這(zhe)塊位(wei)于印尼(ni)的(de)配方牙(ya)(ya)膏(gao)廣告牌，會更加(jia)堅定你選擇它的(de)信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已(yi)經明確向路過的(de)(de)看客(ke)告示過頭痛(tong)有(you)多可怕(pa)，那折磨人的(de)(de)感覺就(jiu)好比(bi)額(e)頭上(shang)懸著一個千斤頂球(qiu)。這塊泰(tai)諾的(de)(de)廣告牌引起了不少加拿大多倫多市登打士廣場上(shang)路人的(de)(de)注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你知(zhi)道(dao)他(ta)們家的(de)真(zhen)空吸塵器有多強大么？Miele讓邁阿密的(de)廣告(gao)(gao)學(xue)院設計了一個吸著(zhu)熱(re)氣球面朝天(tian)向上的(de)平板真(zhen)空頭廣告(gao)(gao)牌(pai)，巧妙地回答(da)了這(zhe)個問(wen)題(ti)。這(zhe)塊極富(fu)創意(yi)的(de)廣告(gao)(gao)牌(pai)著(zhu)實吸引了不少眼(yan)球。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也(ye)是迄今(jin)為止全世(shi)界最美(mei)味的(de)巧克(ke)(ke)力品牌之一(yi)，它的(de)廣告牌是不是也(ye)一(yi)樣(yang)有品呢？當然，這塊廣告牌其(qi)實是在(zai)(zai)向(xiang)眾人(ren)展示一(yi)群真(zhen)人(ren)模(mo)樣(yang)的(de)時(shi)尚模(mo)特兒正(zheng)在(zai)(zai)一(yi)點(dian)一(yi)點(dian)撕開巧克(ke)(ke)力條的(de)包裝，盡情享受巧克(ke)(ke)力的(de)美(mei)味。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這(zhe)塊(kuai)在德國(guo)(guo)見到的巨型(xing)廣告(gao)(gao)牌(pai)，是為(wei)宣傳2006年國(guo)(guo)際足聯(lian)世界杯而特(te)別設計的。但(dan)遺憾的是，這(zhe)塊(kuai)廣告(gao)(gao)牌(pai)卻備受爭議：首先，它(ta)抓拍到了球員(yuan)奧(ao)利弗?卡恩 (Oliver Kahn)正在救球的瞬間動作；其次，雖然這(zhe)塊(kuai)巨型(xing)廣告(gao)(gao)牌(pai)已(yi)經被牢(lao)牢(lao)地栓在了橋的兩側，但(dan)終因其體積過分(fen)龐大有違德國(guo)(guo)法律規定而屢遭公眾的質疑。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否認，Mars確實是這(zhe)(zhe)個星球上乃(nai)至整(zheng)個宇宙之(zhi)中最美味(wei)的(de)(de)(de)(de)巧(qiao)克力吧之(zhi)一(yi)。在(zai)這(zhe)(zhe)塊Mars的(de)(de)(de)(de)廣告牌(pai)上，你如同進入了一(yi)個絲滑誘(you)人(ren)的(de)(de)(de)(de)巧(qiao)克力想象空間，任其美味(wei)就這(zhe)(zhe)樣在(zai)你的(de)(de)(de)(de)唇齒間留香。它是那樣的(de)(de)(de)(de)難以(yi)抗拒，你竟然發現自己的(de)(de)(de)(de)舌尖已經完全被(bei)它俘虜(lu)了……是的(de)(de)(de)(de)，它是美麗(li)“凍(dong)”人(ren)的(de)(de)(de)(de)最愛(ai)。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣(guang)告(gao)公司試(shi)圖通過某種(zhong)無(wu)需(xu)太多語言(yan)文字的(de)(de)表現形式，傳(chuan)達(da)給人們這樣一種(zhong)理念：Quitplan Services可以幫助身陷泥潭的(de)(de)癮(yin)君子(zi)們擺(bai)脫(tuo)吸(xi)煙等(deng)成癮(yin)的(de)(de)惡習。事實上，撐起這塊(kuai)廣(guang)告(gao)牌的(de)(de)撐桿(gan)也(ye)是重量級(ji)的(de)(de)，廣(guang)告(gao)牌被樹在了明尼蘇達(da)州(zhou)以北(bei)35W處(chu)。