In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為了爭奪(duo)世界頂級產(chan)品(pin)(pin)(pin)的(de)王牌桂(gui)冠，各大(da)商(shang)家紛(fen)紛(fen)使(shi)出渾身解數——靠廣(guang)告公(gong)司或其他市(shi)場(chang)營銷策略為其產(chan)品(pin)(pin)(pin)做包裝、擺噱頭，以此(ci)成功“忽(hu)悠(you)”消費者(zhe)購買(mai)其產(chan) 品(pin)(pin)(pin)。除了在電視、報紙、雜志上看到的(de)那(nei)些(xie)富有創(chuang)意的(de)廣(guang)告外(wai)，在大(da)街(jie)上懸掛著的(de)巨(ju)型廣(guang)告牌，也是(shi)吸引(yin)大(da)眾眼球(qiu)(qiu)的(de)有效推(tui)銷手段之(zhi)一(yi)。如果(guo)你(ni)認為這不過是(shi)一(yi)堆文 本和(he)圖片換一(yi)種方式呈現的(de)話(hua)，那(nei)你(ni)可能壓根兒沒看明(ming)白。畢竟廣(guang)告商(shang)挖空心(xin)思(si)打造這些(xie)廣(guang)告牌的(de)目的(de)，無(wu)非(fei)是(shi)引(yin)起路人(ren)的(de)注意，并在此(ci)“感召”下(xia)(xia)心(xin)甘情愿(yuan)地掏出 腰包。以下(xia)(xia)是(shi)全(quan)球(qiu)(qiu)十則最具特色的(de)廣(guang)告牌。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這是全球最具概念化的(de)廣告牌之一，它兼容了2D和3D的(de)完美展示效(xiao)果。傳統(tong)的(de)2D效(xiao)果已為大眾所熟知，無法(fa)激起(qi)公眾的(de)興趣。增加一點3D的(de)效(xiao)果，例如在這塊廣告牌上所運(yun)用(yong)的(de)那樣：用(yong)手試圖(tu)去(qu)拿起(qi)啤酒杯，就著實帶給人們耳目一新的(de)新鮮感！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這(zhe)塊(kuai)位于美國(guo)時代(dai)廣(guang)場馬奎斯萬豪酒店外的廣(guang)告(gao)(gao)牌(pai)(pai)旨在告(gao)(gao)訴大家，電話是如(ru)何掉線的。Cingular把這(zhe)塊(kuai)廣(guang)告(gao)(gao)牌(pai)(pai)做(zuo)的與(yu)路(lu)人(ren)異常親近，真的是無限(xian)貼近啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在(zai)(zai)2009年，在(zai)(zai)美(mei)國(guo)芝加哥的(de)(de)Clark和Addison街頭，就出現了(le)一(yi)塊由Leo Burnett廣(guang)(guang)告(gao)代理商設(she)計并(bing)制(zhi)作的(de)(de)麥當(dang)(dang)勞(lao)廣(guang)(guang)告(gao)牌，引起(qi)了(le)不少人的(de)(de)關注。其中(zhong)有什(shen)么(me)小玄機嗎？如果你在(zai)(zai)上午6點至(zhi)11點看(kan)到這塊廣(guang)(guang)告(gao)牌的(de)(de)話，那么(me)你會在(zai)(zai)上面看(kan)到從咖啡到漢堡包的(de)(de)各(ge)種麥當(dang)(dang)勞(lao)產品，到了(le)中(zhong)午12點，廣(guang)(guang)告(gao)牌顯示(shi)進入了(le)M時間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如果你還在尋找一(yi)款可以讓你的(de)(de)(de)牙齒保持強健的(de)(de)(de)牙膏的(de)(de)(de)話，那么看過這塊位于印尼的(de)(de)(de)配方牙膏廣告(gao)牌，會更加堅定你選(xuan)擇(ze)它的(de)(de)(de)信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已經明確向(xiang)路(lu)過的看客告示過頭痛(tong)有(you)多可怕，那折磨人的感覺就好比額頭上懸著(zhu)一個千斤頂球。這(zhe)塊泰(tai)諾的廣告牌引起了不少加拿(na)大多倫多市(shi)登打(da)士廣場(chang)上路(lu)人的注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你知道他們家的(de)真空吸塵器有多強(qiang)大(da)么？Miele讓(rang)邁阿密(mi)的(de)廣(guang)(guang)告(gao)學院設(she)計(ji)了一個(ge)吸著(zhu)熱(re)氣(qi)球面朝天向上的(de)平(ping)板真空頭廣(guang)(guang)告(gao)牌，巧(qiao)妙地回(hui)答了這(zhe)(zhe)個(ge)問題(ti)。這(zhe)(zhe)塊(kuai)極富創意的(de)廣(guang)(guang)告(gao)牌著(zhu)實吸引了不(bu)少(shao)眼球。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也是(shi)迄(qi)今(jin)為止全(quan)世界最美味(wei)的(de)巧克力品(pin)牌(pai)之一(yi)，它的(de)廣(guang)(guang)告(gao)牌(pai)是(shi)不是(shi)也一(yi)樣有品(pin)呢(ni)？當然，這(zhe)塊(kuai)廣(guang)(guang)告(gao)牌(pai)其實是(shi)在向眾(zhong)人展(zhan)示一(yi)群真人模樣的(de)時尚模特(te)兒正在一(yi)點(dian)一(yi)點(dian)撕開巧克力條的(de)包裝(zhuang)，盡(jin)情享受(shou)巧克力的(de)美味(wei)。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這(zhe)塊在(zai)德國見到(dao)的(de)(de)巨(ju)型(xing)廣(guang)告(gao)(gao)牌，是(shi)為宣傳2006年國際(ji)足聯世界杯而(er)特別設計(ji)的(de)(de)。但遺憾的(de)(de)是(shi)，這(zhe)塊廣(guang)告(gao)(gao)牌卻備受爭議：首先，它(ta)抓拍到(dao)了(le)球員奧利(li)弗?卡恩 (Oliver Kahn)正在(zai)救球的(de)(de)瞬間動作(zuo)；其次，雖(sui)然這(zhe)塊巨(ju)型(xing)廣(guang)告(gao)(gao)牌已經被牢(lao)牢(lao)地栓(shuan)在(zai)了(le)橋的(de)(de)兩側(ce)，但終(zhong)因(yin)其體積過分龐(pang)大有違德國法律規定而(er)屢遭公眾的(de)(de)質疑。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否認，Mars確(que)實(shi)是(shi)這(zhe)個(ge)星球上(shang)乃(nai)至整個(ge)宇宙之(zhi)中最美(mei)味的巧(qiao)克力吧之(zhi)一。在這(zhe)塊Mars的廣(guang)告(gao)牌上(shang)，你如同進入了一個(ge)絲滑誘人的巧(qiao)克力想象空間，任其美(mei)味就這(zhe)樣在你的唇齒(chi)間留香(xiang)。它(ta)(ta)是(shi)那樣的難以(yi)抗拒，你竟然發現自己(ji)的舌尖已(yi)經完全被(bei)它(ta)(ta)俘虜了……是(shi)的，它(ta)(ta)是(shi)美(mei)麗“凍”人的最愛。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣(guang)告公司試圖通過(guo)某種無需太多語言(yan)文字(zi)的(de)表現形(xing)式，傳達給人(ren)們這(zhe)樣一種理念：Quitplan Services可以幫助身陷(xian)泥(ni)潭的(de)癮(yin)君子們擺脫吸(xi)煙(yan)等成癮(yin)的(de)惡(e)習。事實上，撐起這(zhe)塊廣(guang)告牌的(de)撐桿也是重量級的(de)，廣(guang)告牌被樹在了(le)明(ming)尼蘇達州以北35W處。