珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong),始(shi)于(yu)客都梅州。相(xiang)傳(chuan)1516年(nian)(nian)(nian)(nian),才子祝枝山走(zou)馬(ma)上任(ren)興(xing)寧(ning)知縣并開設“珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)燒坊”。時(shi)(shi)(shi)(shi)移世易,珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)從未停(ting)(ting)止發展的(de)(de)(de)(de)(de)(de)(de)腳(jiao)步。新中(zhong)國成(cheng)立后(hou),于(yu)1950年(nian)(nian)(nian)(nian)在(zai)(zai)鎮(zhen)政(zheng)府的(de)(de)(de)(de)(de)(de)(de)領導下,成(cheng)立“興(xing)寧(ning)城(cheng)鎮(zhen)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)業社”,為(wei)珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)前身;1956年(nian)(nian)(nian)(nian)“珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)”正式成(cheng)為(wei)注冊商標,為(wei)人們所熟知。隨后(hou),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)成(cheng)為(wei)了(le)廣東明珠(zhu)(zhu)(A股證(zheng)券(quan)代碼:600382)集(ji)團成(cheng)員,并更名為(wei)“廣東明珠(zhu)(zhu)珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)業有限(xian)公司(si)”。時(shi)(shi)(shi)(shi)至今日(ri),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)仍沿用(yong)(yong)返祖古(gu)(gu)法(fa)(fa),致力于(yu)釀(niang)(niang)造(zao)高品(pin)質(zhi)的(de)(de)(de)(de)(de)(de)(de)原汁原漿(jiang)(jiang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu),是一(yi)家集(ji)黃酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)、白(bai)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)和配制酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)釀(niang)(niang)造(zao)于(yu)一(yi)家的(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)廠。時(shi)(shi)(shi)(shi)代在(zai)(zai)演進,珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)香(xiang)依舊,一(yi)直(zhi)潤澤(ze)著世世代代的(de)(de)(de)(de)(de)(de)(de)客家人、天(tian)下人。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)堅(jian)信在(zai)(zai)如今酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)業林(lin)立的(de)(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)(shi)代,只(zhi)有保(bao)持(chi)“真(zhen)、正、純”的(de)(de)(de)(de)(de)(de)(de)秉性,堅(jian)守“用(yong)(yong)真(zhen)心(xin)、做真(zhen)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)、講真(zhen)話“的(de)(de)(de)(de)(de)(de)(de)經(jing)營理念(nian),才能(neng)持(chi)續發展。看(kan)似簡單,企業只(zhi)有堅(jian)定信念(nian)、持(chi)之以(yi)恒(heng)、誠心(xin)誠意才能(neng)做到。早在(zai)(zai)2003年(nian)(nian)(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)便開始(shi)潛心(xin)釀(niang)(niang)制高品(pin)質(zhi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu),停(ting)(ting)用(yong)(yong)八、九(jiu)十年(nian)(nian)(nian)(nian)代購(gou)置的(de)(de)(de)(de)(de)(de)(de)工業化(hua)設備,恢復(fu)返祖古(gu)(gu)法(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)手工釀(niang)(niang)造(zao)工藝(yi)。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)把(ba)追求品(pin)質(zhi)放在(zai)(zai)首位,將傳(chuan)統(tong)客家黃酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)工藝(yi)不斷改進提升,并恢復(fu)了(le)藏在(zai)(zai)釀(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)師腦海里的(de)(de)(de)(de)(de)(de)(de)傳(chuan)統(tong)小鍋米(mi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(米(mi)香(xiang)型白(bai)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu))的(de)(de)(de)(de)(de)(de)(de)生產(chan)。直(zhi)到2016年(nian)(nian)(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)才開售這(zhe)些年(nian)(nian)(nian)(nian)來封缸貯(zhu)(zhu)藏的(de)(de)(de)(de)(de)(de)(de)原漿(jiang)(jiang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu),以(yi)不添加任(ren)何酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)精香(xiang)精香(xiang)料(liao)(liao)為(wei)原則(ze),保(bao)證(zheng)裝(zhuang)瓶的(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)在(zai)(zai)陶缸貯(zhu)(zhu)藏的(de)(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)(shi)間長于(yu)所標的(de)(de)(de)(de)(de)(de)(de)年(nian)(nian)(nian)(nian)份時(shi)(shi)(shi)(shi)間,為(wei)的(de)(de)(de)(de)(de)(de)(de)是讓(rang)消費者(zhe)能(neng)夠品(pin)嘗到真(zhen)正原漿(jiang)(jiang),真(zhen)正年(nian)(nian)(nian)(nian)份貯(zhu)(zhu)藏的(de)(de)(de)(de)(de)(de)(de)佳釀(niang)(niang)。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)制定嚴(yan)苛(ke)的(de)(de)(de)(de)(de)(de)(de)釀(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)原料(liao)(liao)挑選規則(ze),脫殼不出21天(tian)的(de)(de)(de)(de)(de)(de)(de)鮮活優質(zhi)稻米(mi),反滲透水過(guo)(guo)濾(lv)處理、自(zi)行培養、制作酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)曲(qu),確保(bao)了(le)釀(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)所需的(de)(de)(de)(de)(de)(de)(de)米(mi)、水、曲(qu)三種原料(liao)(liao)的(de)(de)(de)(de)(de)(de)(de)安(an)全(quan)、健康。在(zai)(zai)釀(niang)(niang)造(zao)過(guo)(guo)程中(zhong),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)嚴(yan)格規范(fan)各種器具與(yu)工藝(yi)的(de)(de)(de)(de)(de)(de)(de)使用(yong)(yong)準則(ze),防止釀(niang)(niang)造(zao)過(guo)(guo)程中(zhong)有害物質(zhi)的(de)(de)(de)(de)(de)(de)(de)遷(qian)移,不添加任(ren)何香(xiang)精、酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)精、色素等人工化(hua)合物,嚴(yan)格遵循國家食品(pin)安(an)全(quan)標準,保(bao)證(zheng)每一(yi)滴酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)(de)(de)“真(zhen)、正、純”。