珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong),始(shi)于(yu)客(ke)都梅州。相傳(chuan)1516年(nian)(nian)(nian)(nian),才(cai)子(zi)祝枝山走馬上任(ren)興寧知(zhi)縣并開(kai)設“珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)燒坊”。時(shi)(shi)移(yi)世(shi)易,珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)從未停(ting)止發展的(de)(de)(de)(de)腳步。新中(zhong)國成(cheng)立(li)后(hou),于(yu)1950年(nian)(nian)(nian)(nian)在(zai)(zai)鎮政府(fu)的(de)(de)(de)(de)領導下(xia),成(cheng)立(li)“興寧城鎮酒(jiu)(jiu)(jiu)業(ye)(ye)社”,為(wei)(wei)珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)前(qian)身;1956年(nian)(nian)(nian)(nian)“珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)”正式成(cheng)為(wei)(wei)注冊商標,為(wei)(wei)人們所熟(shu)知(zhi)。隨后(hou),珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)成(cheng)為(wei)(wei)了廣東(dong)明珠(zhu)(zhu)(zhu)(zhu)(A股證券代(dai)(dai)(dai)碼:600382)集團成(cheng)員(yuan),并更名(ming)為(wei)(wei)“廣東(dong)明珠(zhu)(zhu)(zhu)(zhu)珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)業(ye)(ye)有(you)(you)限公司”。時(shi)(shi)至(zhi)今日,珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)仍沿用(yong)返祖(zu)古法,致力于(yu)釀(niang)造(zao)高品(pin)質的(de)(de)(de)(de)原(yuan)(yuan)(yuan)汁原(yuan)(yuan)(yuan)漿酒(jiu)(jiu)(jiu),是(shi)一家(jia)(jia)集黃(huang)酒(jiu)(jiu)(jiu)、白(bai)(bai)酒(jiu)(jiu)(jiu)和配制(zhi)酒(jiu)(jiu)(jiu)釀(niang)造(zao)于(yu)一家(jia)(jia)的(de)(de)(de)(de)酒(jiu)(jiu)(jiu)廠。時(shi)(shi)代(dai)(dai)(dai)在(zai)(zai)演進(jin)(jin),珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)香依舊,一直(zhi)潤澤著世(shi)世(shi)代(dai)(dai)(dai)代(dai)(dai)(dai)的(de)(de)(de)(de)客(ke)家(jia)(jia)人、天下(xia)人。珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)堅(jian)信(xin)在(zai)(zai)如今酒(jiu)(jiu)(jiu)業(ye)(ye)林立(li)的(de)(de)(de)(de)時(shi)(shi)代(dai)(dai)(dai),只(zhi)有(you)(you)保(bao)持(chi)“真(zhen)、正、純”的(de)(de)(de)(de)秉性,堅(jian)守“用(yong)真(zhen)心(xin)、做真(zhen)酒(jiu)(jiu)(jiu)、講(jiang)真(zhen)話“的(de)(de)(de)(de)經營理(li)念(nian),才(cai)能(neng)持(chi)續發展。看似簡單,企業(ye)(ye)只(zhi)有(you)(you)堅(jian)定信(xin)念(nian)、持(chi)之以(yi)恒、誠(cheng)心(xin)誠(cheng)意才(cai)能(neng)做到(dao)。早在(zai)(zai)2003年(nian)(nian)(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)便開(kai)始(shi)潛心(xin)釀(niang)制(zhi)高品(pin)質酒(jiu)(jiu)(jiu),停(ting)用(yong)八、九十年(nian)(nian)(nian)(nian)代(dai)(dai)(dai)購置的(de)(de)(de)(de)工(gong)業(ye)(ye)化設備,恢(hui)復(fu)返祖(zu)古法的(de)(de)(de)(de)手(shou)工(gong)釀(niang)造(zao)工(gong)藝。珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)把追求(qiu)品(pin)質放在(zai)(zai)首位,將(jiang)傳(chuan)統(tong)客(ke)家(jia)(jia)黃(huang)酒(jiu)(jiu)(jiu)工(gong)藝不(bu)斷改進(jin)(jin)提升(sheng),并恢(hui)復(fu)了藏在(zai)(zai)釀(niang)酒(jiu)(jiu)(jiu)師腦海(hai)里的(de)(de)(de)(de)傳(chuan)統(tong)小(xiao)鍋米(mi)酒(jiu)(jiu)(jiu)(米(mi)香型(xing)白(bai)(bai)酒(jiu)(jiu)(jiu))的(de)(de)(de)(de)生(sheng)產。直(zhi)到(dao)2016年(nian)(nian)(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)才(cai)開(kai)售這些年(nian)(nian)(nian)(nian)來封缸貯藏的(de)(de)(de)(de)原(yuan)(yuan)(yuan)漿酒(jiu)(jiu)(jiu),以(yi)不(bu)添加(jia)任(ren)何酒(jiu)(jiu)(jiu)精香精香料為(wei)(wei)原(yuan)(yuan)(yuan)則,保(bao)證裝瓶(ping)的(de)(de)(de)(de)酒(jiu)(jiu)(jiu)在(zai)(zai)陶缸貯藏的(de)(de)(de)(de)時(shi)(shi)間長于(yu)所標的(de)(de)(de)(de)年(nian)(nian)(nian)(nian)份(fen)(fen)時(shi)(shi)間,為(wei)(wei)的(de)(de)(de)(de)是(shi)讓消費者能(neng)夠品(pin)嘗(chang)到(dao)真(zhen)正原(yuan)(yuan)(yuan)漿,真(zhen)正年(nian)(nian)(nian)(nian)份(fen)(fen)貯藏的(de)(de)(de)(de)佳(jia)釀(niang)。珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)制(zhi)定嚴(yan)苛的(de)(de)(de)(de)釀(niang)酒(jiu)(jiu)(jiu)原(yuan)(yuan)(yuan)料挑選規則,脫殼不(bu)出21天的(de)(de)(de)(de)鮮(xian)活優質稻米(mi),反滲透水過(guo)濾(lv)處理(li)、自行培養(yang)、制(zhi)作酒(jiu)(jiu)(jiu)曲(qu),確保(bao)了釀(niang)酒(jiu)(jiu)(jiu)所需的(de)(de)(de)(de)米(mi)、水、曲(qu)三種(zhong)(zhong)原(yuan)(yuan)(yuan)料的(de)(de)(de)(de)安全(quan)、健康。在(zai)(zai)釀(niang)造(zao)過(guo)程(cheng)中(zhong),珍(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)嚴(yan)格(ge)規范各種(zhong)(zhong)器(qi)具與工(gong)藝的(de)(de)(de)(de)使用(yong)準則,防止釀(niang)造(zao)過(guo)程(cheng)中(zhong)有(you)(you)害物質的(de)(de)(de)(de)遷移(yi),不(bu)添加(jia)任(ren)何香精、酒(jiu)(jiu)(jiu)精、色素等(deng)人工(gong)化合(he)物,嚴(yan)格(ge)遵循國家(jia)(jia)食品(pin)安全(quan)標準,保(bao)證每一滴酒(jiu)(jiu)(jiu)的(de)(de)(de)(de)“真(zhen)、正、純”。