一、什么是代工企業
代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye),顧名思(si)義就是(shi)從事(shi)代(dai)(dai)工(gong)(gong)生(sheng)產(chan)(chan)的企(qi)(qi)(qi)業(ye)(ye)(ye)(ye),大致可(ke)分為(wei)oem(Original Equipment Manufacture)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)和odm(Original Design Manufacture)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)兩種(zhong):1、oem代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye):oem是(shi)英文(wen)Original Equipment Manufacture的簡稱(cheng),意(yi)思(si)是(shi)原始設(she)備制造商,指一家廠(chang)家根(gen)據另一家廠(chang)商的要求,為(wei)其生(sheng)產(chan)(chan)產(chan)(chan)品和產(chan)(chan)品配件,亦稱(cheng)為(wei)定牌(pai)生(sheng)產(chan)(chan)或(huo)授權(quan)貼牌(pai)生(sheng)產(chan)(chan)。2、odm代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye):odm是(shi)英文(wen)Original design manufacture的縮寫,意(yi)思(si)是(shi)原始設(she)計制造商,指采購方(fang)委托制造方(fang)提供從研發(fa)、設(she)計到(dao)生(sheng)產(chan)(chan)、后期維護的全部服務(wu),從設(she)計到(dao)生(sheng)產(chan)(chan)都是(shi)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)自行完成,購買方(fang)直接貼牌(pai)即可(ke)。
二、代工企業的優勢和劣勢
代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)優勢主(zhu)要(yao)在(zai)于(yu):代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)通過(guo)為國(guo)外(wai)品(pin)(pin)牌(pai)做(zuo)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong),能幫(bang)助進入國(guo)際(ji)市(shi)場,參與(yu)國(guo)際(ji)競爭(zheng);并且(qie)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)規模化(hua)生(sheng)(sheng)產(chan)能降低成(cheng)本,提(ti)高生(sheng)(sheng)產(chan)效率;還有就(jiu)(jiu)是,代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)在(zai)管(guan)理(li)上相(xiang)(xiang)對簡單(dan),容易控制,可以(yi)(yi)彌補企(qi)(qi)(qi)業(ye)(ye)管(guan)理(li)經(jing)驗的(de)(de)(de)(de)(de)相(xiang)(xiang)對不足;同時,也(ye)是一個向品(pin)(pin)牌(pai)學習(xi)的(de)(de)(de)(de)(de)機會,可以(yi)(yi)通過(guo)不同的(de)(de)(de)(de)(de)合作方(fang)式從品(pin)(pin)牌(pai)企(qi)(qi)(qi)業(ye)(ye)取得新技(ji)術(shu)、新工(gong)(gong)(gong)(gong)(gong)藝、新管(guan)理(li)體(ti)制、質量管(guan)理(li)體(ti)系(xi)等。代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)貼牌(pai)經(jing)營也(ye)能幫(bang)助企(qi)(qi)(qi)業(ye)(ye)實(shi)現穩定的(de)(de)(de)(de)(de)發展和增長(chang),規避(bi)風險。不過(guo)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)也(ye)存在(zai)一定的(de)(de)(de)(de)(de)劣勢,首先(xian),代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)畢竟沒有自己的(de)(de)(de)(de)(de)核(he)心技(ji)術(shu),生(sheng)(sheng)產(chan)方(fang)面高度依(yi)賴品(pin)(pin)牌(pai),阻礙了自主(zhu)知識產(chan)權與(yu)品(pin)(pin)牌(pai)開發。其次,由于(yu)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)不參與(yu)產(chan)品(pin)(pin)設計與(yu)開發,只負責(ze)按品(pin)(pin)牌(pai)方(fang)的(de)(de)(de)(de)(de)產(chan)品(pin)(pin)樣本生(sheng)(sheng)產(chan),沒有自己的(de)(de)(de)(de)(de)營銷網(wang)絡,不直(zhi)接與(yu)市(shi)場客戶接觸,長(chang)此以(yi)(yi)往會逐漸淪(lun)為品(pin)(pin)牌(pai)方(fang)的(de)(de)(de)(de)(de)制造車間。第三,代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)是下游企(qi)(qi)(qi)業(ye)(ye),利(li)潤非常微薄,而且(qie)還要(yao)應付行業(ye)(ye)內的(de)(de)(de)(de)(de)競爭(zheng),要(yao)做(zuo)大做(zuo)強是比較難的(de)(de)(de)(de)(de)。另外(wai),代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)業(ye)(ye)務(wu)主(zhu)要(yao)來源于(yu)品(pin)(pin)牌(pai)方(fang),如果對方(fang)削減訂貨量,那么(me)就(jiu)(jiu)很(hen)容易導致原材(cai)料積(ji)壓、資金鏈(lian)斷(duan)鏈(lian),引起(qi)企(qi)(qi)(qi)業(ye)(ye)經(jing)濟(ji)危機。
三、代工工廠哪里找業務
代(dai)工(gong)工(gong)廠(chang)(chang)的(de)(de)利(li)(li)潤來源(yuan)于(yu)訂單(dan)業務(wu),為了盈利(li)(li),代(dai)工(gong)廠(chang)(chang)需要積極尋求業務(wu)來源(yuan),代(dai)工(gong)廠(chang)(chang)找業務(wu)的(de)(de)方(fang)式(shi)(shi)主(zhu)要有兩種:1、主(zhu)動(dong)方(fang)式(shi)(shi):代(dai)工(gong)工(gong)廠(chang)(chang)作為乙方(fang),可以主(zhu)動(dong)聯系(xi)甲方(fang)客(ke)戶(hu)推銷(xiao)自己,常見的(de)(de)方(fang)法有通(tong)過展會、競(jing)爭對手(shou)的(de)(de)產品信息等,找到潛在(zai)的(de)(de)客(ke)戶(hu),主(zhu)動(dong)與其聯系(xi),然后取(qu)得訂單(dan)業務(wu)。2、被動(dong)方(fang)式(shi)(shi):建立自己的(de)(de)網站(zhan)或者在(zai)其他的(de)(de)平臺渠道上做廣(guang)告宣傳,讓客(ke)戶(hu)了解(jie)自己的(de)(de)優勢,打(da)出名聲(sheng),客(ke)戶(hu)會主(zhu)動(dong)找上門(men)的(de)(de)。
四、選擇oem代工廠要考慮哪些因素
很多行業的品牌都會在打出品牌后選擇委托oem代工廠生產產品,然后貼牌銷售,這樣能縮減成本,降低風險,不過為了品牌的發展,有必要選擇靠譜的oem代工廠。選擇oem代工廠時,應注意考慮代工廠的建廠環境、工廠設備等硬件方面以及產品研發能力、服務態度等軟實力方面,實地考察后再選擇更好。對于想找代工企業生產的朋友,可以先來了解一下代工企業十大品牌。