作為一(yi)種服裝(zhuang)(zhuang)(zhuang)，泳(yong)裝(zhuang)(zhuang)(zhuang)變(bian)得(de)越(yue)(yue)來越(yue)(yue)簡(jian)單，而暴露的(de)(de)身體部位越(yue)(yue)來越(yue)(yue)多，如(ru)今，泳(yong)裝(zhuang)(zhuang)(zhuang)已經成(cheng)(cheng)為高(gao)等時裝(zhuang)(zhuang)(zhuang)。隨著人們的(de)(de)體面觀念的(de)(de)變(bian)化，泳(yong)裝(zhuang)(zhuang)(zhuang)發展(zhan)成(cheng)(cheng)從比賽泳(yong)裝(zhuang)(zhuang)(zhuang)一(yi)直到華(hua)麗泳(yong)裝(zhuang)(zhuang)(zhuang)的(de)(de)各種類型。泳(yong)裝(zhuang)(zhuang)(zhuang)的(de)(de)獨特發展(zhan)反映了變(bian)化中的(de)(de)性別觀念和社會常規。
泳裝行業市場發展現狀
相比較內(nei)(nei)衣(yi)的居家(jia)屬性(xing)，泳(yong)衣(yi)的“可曬性(xing)”更強(qiang)，甚至成為(wei)度假(jia)場(chang)景下(xia)的社交標配。“現在泳(yong)裝(zhuang)(zhuang)很吃香，消(xiao)(xiao)費者很癡迷度假(jia)時在Instagram上炫耀泳(yong)裝(zhuang)(zhuang)照。”但另一方面，線下(xia)有很多陳列好看的內(nei)(nei)衣(yi)店，購買泳(yong)衣(yi)卻還(huan)是(shi)件稍顯羞澀的事(shi)。于是(shi)，電商成為(wei)很多泳(yong)衣(yi)品牌(pai)們的首選，也是(shi)它們目(mu)前直接(jie)接(jie)觸消(xiao)(xiao)費者的主要渠道(dao)之一。
在電商平臺上80%的泳衣來自同一個地方——遼寧省葫蘆島。這是一件販賣性感的生意，從外貿做起，葫蘆島將泳衣銷往全世界，逐漸成為中國有名的泳衣產業帶。真正讓人們開始認識葫蘆島，是因為。早期的泳裝商家，大都孵化自這片土壤，他們通過淘系平臺直接接觸國內消費者。而隨著消費升級，依托產業帶的供應鏈資源優勢，葫蘆島的泳衣商家開始品牌升級。
泳裝市場潛力巨大，根據Technavio的最新報告顯示，全球泳裝市場預計到2019年將達200億美元，年復合增長率超過5%。隨著人們生活方式的變化以及生活水平的提高，度假休閑旅游頻頻被大家提上出行的日程中，毫無疑問，這也為泳裝的發展創造了無限可能，不少人更將泳裝產業視為朝陽產業。近年來，泳裝市場銷量逐年遞增，這與大眾消費習慣發生變化息息相關。去海邊度假，泳鏡、泳衣、泳褲等裝備便是必不可少的。綜合來說，現在泳裝產業品類越來越多，裝備越來越齊全，所以銷量每年都遞增。
但泳(yong)裝行業也面臨不少(shao)(shao)的(de)困難，原材料提價格，印(yin)染提價格，工人的(de)工資也提高(gao)，這給企(qi)業帶來了巨大(da)的(de)壓力。隨著(zhu)國家(jia)加(jia)大(da)對(dui)環保的(de)重視力度(du)，印(yin)花、印(yin)染必然受到影響(xiang)。而這些大(da)波動會(hui)(hui)使(shi)得工廠的(de)利潤(run)大(da)幅度(du)下(xia)降，接(jie)單量(liang)也會(hui)(hui)減少(shao)(shao)。
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31.44%（122家） |
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7.99%（31家） |
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11.86%（46家） |
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4.38%（17家） |
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0.77%（3家） |
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31.70%（123家） |
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19.33%（75家） |
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6.19%（24家） |
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1.80%（7家） |
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0.77%（3家） |
0.26%（1家） |
2021年網(wang)(wang)站數據庫共收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)388家(jia)(jia)，其中小品(pin)牌(pai)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總(zong)比最(zui)多(duo)(duo)，達到123家(jia)(jia)，其次為(wei)(wei)品(pin)牌(pai)旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)122家(jia)(jia)，品(pin)牌(pai)特許店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)75家(jia)(jia)，京(jing)東(dong)(dong)旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)46家(jia)(jia)，京(jing)東(dong)(dong)自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)31家(jia)(jia)，京(jing)東(dong)(dong)特許店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)24家(jia)(jia)，拼多(duo)(duo)多(duo)(duo)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)17家(jia)(jia)，唯(wei)品(pin)會(hui)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)7家(jia)(jia)，蘇寧旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)3家(jia)(jia)，品(pin)牌(pai)商(shang)城收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)3家(jia)(jia)，企業店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)1家(jia)(jia)。
小編認(ren)為，溫暖(nuan)的(de)(de)陽光(guang)、軟軟的(de)(de)細沙灘、湛藍(lan)的(de)(de)海(hai)水、徐(xu)徐(xu)的(de)(de)海(hai)風，在這種環境下又怎少得了一套性(xing)感(gan)而(er)時髦(mao)的(de)(de)泳(yong)(yong)衣(yi)呢(ni)？泳(yong)(yong)裝(zhuang)(zhuang)(zhuang)可以說是(shi)服(fu)裝(zhuang)(zhuang)(zhuang)史上最具(ju)有視(shi)覺沖擊力的(de)(de)服(fu)裝(zhuang)(zhuang)(zhuang)，背后系帶的(de)(de)胸衣(yi)和(he)三角褲的(de)(de)比基尼(ni)裝(zhuang)(zhuang)(zhuang)束又是(shi)泳(yong)(yong)衣(yi)中的(de)(de)亮眼之作(zuo)。隨著(zhu)消費水平的(de)(de)提高，泳(yong)(yong)裝(zhuang)(zhuang)(zhuang)產品處于(yu)升級態勢，人們對泳(yong)(yong)裝(zhuang)(zhuang)(zhuang)在時尚性(xing)方(fang)面的(de)(de)要求會越(yue)來(lai)越(yue)高，會更加(jia)強調個(ge)性(xing)，追捧健康色系。
速比濤
阿瑞娜
英發
洲克
愛慕
迪卡儂
安莉芳
范德安
李寧
拓勝
