作為一(yi)種(zhong)服裝(zhuang)(zhuang)(zhuang)(zhuang),泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)變得(de)越(yue)來(lai)越(yue)簡單(dan),而暴(bao)露的(de)身體部位越(yue)來(lai)越(yue)多,如今,泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)已經(jing)成為高(gao)等時裝(zhuang)(zhuang)(zhuang)(zhuang)。隨著人(ren)們的(de)體面(mian)觀念(nian)的(de)變化(hua),泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)發(fa)展成從比賽泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)一(yi)直到華麗泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)的(de)各(ge)種(zhong)類型。泳(yong)裝(zhuang)(zhuang)(zhuang)(zhuang)的(de)獨特發(fa)展反映了變化(hua)中的(de)性別觀念(nian)和社(she)會常規。
泳裝行業市場發展現狀
相比(bi)較內衣(yi)的(de)(de)居家屬性(xing),泳(yong)衣(yi)的(de)(de)“可曬性(xing)”更強(qiang),甚至成為(wei)度假(jia)場(chang)景下(xia)的(de)(de)社交標配。“現在(zai)泳(yong)裝很(hen)吃香,消費者很(hen)癡迷度假(jia)時在(zai)Instagram上炫耀泳(yong)裝照。”但另一(yi)方面(mian),線下(xia)有很(hen)多陳列好(hao)看的(de)(de)內衣(yi)店,購買(mai)泳(yong)衣(yi)卻還(huan)是件稍顯羞澀的(de)(de)事(shi)。于是,電商(shang)成為(wei)很(hen)多泳(yong)衣(yi)品牌們的(de)(de)首選,也是它們目前直接(jie)接(jie)觸消費者的(de)(de)主要渠道之一(yi)。
在電商平臺上80%的泳衣來自同一個地方——遼寧省葫蘆島。這是一件販賣性感的生意,從外貿做起,葫蘆島將泳衣銷往全世界,逐漸成為中國有名的泳衣產業帶。真正讓人們開始認識葫蘆島,是因為。早期的泳裝商家,大都孵化自這片土壤,他們通過淘系平臺直接接觸國內消費者。而隨著消費升級,依托產業帶的供應鏈資源優勢,葫蘆島的泳衣商家開始品牌升級。
泳裝市場潛力巨大,根據Technavio的最新報告顯示,全球泳裝市場預計到2019年將達200億美元,年復合增長率超過5%。隨著人們生活方式的變化以及生活水平的提高,度假休閑旅游頻頻被大家提上出行的日程中,毫無疑問,這也為泳裝的發展創造了無限可能,不少人更將泳裝產業視為朝陽產業。近年來,泳裝市場銷量逐年遞增,這與大眾消費習慣發生變化息息相關。去海邊度假,泳鏡、泳衣、泳褲等裝備便是必不可少的。綜合來說,現在泳裝產業品類越來越多,裝備越來越齊全,所以銷量每年都遞增。
但泳(yong)裝行(xing)業也(ye)面臨(lin)不(bu)少的(de)(de)困難,原(yuan)材料提價(jia)格,印染(ran)提價(jia)格,工人的(de)(de)工資也(ye)提高(gao),這給(gei)企(qi)業帶來了(le)巨大(da)的(de)(de)壓力。隨著國家(jia)加大(da)對環保的(de)(de)重視力度(du),印花、印染(ran)必(bi)然(ran)受到影響。而這些大(da)波動(dong)會使(shi)得工廠的(de)(de)利潤大(da)幅(fu)度(du)下降,接單量也(ye)會減少。
31.44%(122家) |
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7.99%(31家) |
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11.86%(46家) |
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4.38%(17家) |
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0.77%(3家) |
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31.70%(123家) |
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19.33%(75家) |
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6.19%(24家) |
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1.80%(7家) |
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0.77%(3家) |
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0.26%(1家) |
2021年網(wang)(wang)(wang)(wang)站(zhan)數據庫共收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)388家(jia)(jia)(jia),其中小品牌(pai)(pai)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)占總比(bi)最多,達到123家(jia)(jia)(jia),其次為(wei)品牌(pai)(pai)旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian),收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)122家(jia)(jia)(jia),品牌(pai)(pai)特許店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)75家(jia)(jia)(jia),京東(dong)旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)46家(jia)(jia)(jia),京東(dong)自營(ying)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)31家(jia)(jia)(jia),京東(dong)特許店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)24家(jia)(jia)(jia),拼多多店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)17家(jia)(jia)(jia),唯品會店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)7家(jia)(jia)(jia),蘇(su)寧旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)3家(jia)(jia)(jia),品牌(pai)(pai)商城收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)3家(jia)(jia)(jia),企業店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)1家(jia)(jia)(jia)。
小編認為,溫(wen)暖(nuan)的(de)(de)(de)陽光、軟軟的(de)(de)(de)細沙(sha)灘(tan)、湛藍的(de)(de)(de)海(hai)水、徐徐的(de)(de)(de)海(hai)風,在這種環境下又(you)怎少得(de)了一(yi)套性感而(er)時髦(mao)的(de)(de)(de)泳(yong)(yong)衣呢?泳(yong)(yong)裝可以說是服裝史上最(zui)具有(you)視覺(jue)沖擊力的(de)(de)(de)服裝,背后系帶的(de)(de)(de)胸(xiong)衣和三角褲的(de)(de)(de)比(bi)基(ji)尼裝束又(you)是泳(yong)(yong)衣中的(de)(de)(de)亮眼之作。隨(sui)著消費水平的(de)(de)(de)提高(gao),泳(yong)(yong)裝產品處于(yu)升級態勢,人(ren)們對泳(yong)(yong)裝在時尚性方面的(de)(de)(de)要求會越來越高(gao),會更加強調個(ge)性,追捧健(jian)康(kang)色(se)系。