2018年共(gong)有52家企(qi)業的授權零售額超(chao)過10億美元,企(qi)業個(ge)數較2017年減少了4家。
在2018年(nian)度授權商榜單中,排名變化最大(da)(da)的是(shi)來自加拿大(da)(da)的Spin Master。2017年(nian),該企業首次商標,排名100位之后,在2018年(nian),隨著汪(wang)汪(wang)隊(dui)立大(da)(da)功、哈馳魔(mo)法(fa)蛋等爆款的持續發(fa)酵,Spin Master從8500萬的零售額增長到18億美(mei)元(yuan),排名直線上(shang)升(sheng)到35名。
Maigoo編輯了解到,2018年在中國大火的小豬佩奇,也帶動了英國eOne公司的零售額增長,2018年,eOne零售額達25億,比2017年增長10億美元,名次從38名上升到27名。
從(cong)國家來看,日本動漫或面臨下滑困境。曾經紅極一時的(de)(de)精靈(ling)寶可夢,2018年IP產品零售額(e)下降(jiang)明顯,東映動畫的(de)(de)零售額(e)也有所(suo)下滑。
中國進(jin)入榜單的(de)授(shou)(shou)權商增(zeng)加了一(yi)家(jia),2018年進(jin)入榜單的(de)三家(jia)企業分別是41位的(de)華強方特、68位的(de)奧飛娛樂、109家(jia)位的(de)天絡行(xing)。在全球授(shou)(shou)權行(xing)業版圖上,中國力(li)量越(yue)來越(yue)大,不(bu)容忽視。
排名 | 企業名稱 | 2018年零售額 |
1 | 華特迪士尼 | $54.7B |
2 | 梅雷迪思 | $25.1B |
3 | PVH Corp. | $18B(E) |
4 | 時代華納 | $11B |
5 | Authentic Brdnds Group | $9B |
6 | 孩之寶 | $7.1 B |
7 | 環球公司 | $7.1 B |
8 | 艾康尼斯品牌管理 | $7B (E) |
9 | 亞康姆集團 | $5.5B |
10 | 美國職業棒球大聯盟 | $5.5B(E) |
11 | Roinbow | $4.2B |
12 | 三麗鷗 | $4B |
13 | Sequential Brands Group | $4B |
14 | IBML | $4B(E) |
15 | 通用汽車 | $3.5B (E) |
16 | 美國國家橄欖球聯盟 | $3.5B(E) |
17 | 美國職業籃球聯賽 | $3.2B(E) |
18 | Bluostor Alliance | $3.1B |
19 | 伊萊克斯 | $3B |
20 | 攀領集團 | $3B(E) |
21 | 花花公子 | $3B |
22 | 寶潔 | $3B |
23 | 精靈夢可寶 | $2.98B |
24 | 卡特彼勒 | $2.93B |
25 | 法拉利 | $2.6B (E) |
26 | Kathy Iroland Worldwide | $2.6B (E) |
27 | Entertainment One | $2.5B |
28 | 拉爾夫勞倫 | $2.5B(E) |
29 | DHX Media | $2.37B |
30 | 惠而浦公司 | $2.2B (E) |
31 | 福特 | $2B (E) |
32 | 美泰 | $2B |
33 | 東映動畫公司 | $1.9B |
34 | 史丹利百得 | $1.84B |
35 | Spin Master | $1.8B(E) |
36 | 美國馬球協會 | $1.7B |
37 | NFL Players Association | $1.65B |
38 | 好時 | $1.6B |
39 | 慧儷輕體國際 | $1.6B(E) |
40 | 英國廣播公司 | $1.4B |
41 | 華強方特 | $1.4B |
42 | 北美職業冰球聯盟 | $1.3B(E) |
43 | 芝麻街工作室 | $1.3B |
44 | 新奇士 | $1.3B(E) |
45 | MGA | $1.2B(E) |
46 | 特藝集團 | $1.1B |
47 | 可口可樂 | $1B(E) |
48 | Margaritaville Enterprises | $1B(E) |
49 | 美國納斯卡車賽 | $1B(E) |
50 | 派瑞艾力斯 | $1B(E) |
51 | 美國職業摔角聯盟 | $1B(E) |
52 | 皮爾卡丹 | $1B |
53 | Dr.Seuss Enterprises | $997.5M |
54 | PGA Tour | $855M |
55 | IMPS | $830M |
56 | Focus Brands | $810.4M(E) |
57 | Emoji公司 | $806M |
58 | 樂高集團 | $800M(E) |
59 | Church & Dwight Co. | $730M |
60 | Moomin | $678M(E) |
61 | Westinghouse Electric Company | $635M(E) |
62 | polaroid | $620M(E) |
63 | Moose Toys | $610M |
64 | National Geographic partners | $609M |
65 | Lagardere Group | $600M |
66 | The smiley Company | $592.9M |
67 | Keurig Dr Pepper | $589M(E) |
68 | 奧飛娛樂 | $520M |
69 | Welch's | $510M |
70 | Tommy Bahama | $509M |
71 | Hearst | $505M(E) |
72 | Energizer Brands | $504M |
73 | Discovery Inc. | $501M(E) |
74 | Telefunken | $480M |
75 | Art Brand Studios | $450M |
76 | Studio 100 | $443M |
77 | Major League Soccer | $420M (E) |
78 | Diageo | $400M |
79 | The Goodyeor Tire & Rubber Company | S400M |
80 | ITV Studios Global Entertdinmont | S400M |
81 | Motorola Mobility (Subsidiary of Lenovo) | $396.9M(E) |
82 | C3 Entertainment | S380M (E) |
83 | Michclm Lifestyle | $378M |
84 | EdStm⑽?Kodak Compdny | S367M |
85 | Sony Pictures Entortammertt | $360M |
86 | Activision 8lizzard | $350M |
87 | Mars Retail Group | $340M (E) |
88 | Ironman | $337M |
89 | CBS Consumer Products | $330M |
90 | Nissan Motor Company | $330M (E) |
91 | Animaccord | S327.3M |
92 | Scott Brothers Global | $310M |
93 | Skochors U.S.A. | $300M |
94 | 4K Media | $300M (E) |
95 | 41 Entertainment | S290M (E) |
96 | Silvergato Media | $280M |
97 | Volkswagen | S280M (E) |
98 | John Oecre | $260M (E) |
99 | Corto Blanche Croup | S250M |
100 | Gonoral Mills | S250M (E) |
101 | TGI Fridays | S250M |
102 | Briggs A Stratton Corporation | $245M |
103 | The Eric Carlo Studio | $245M |
104 | Rovio En:ort〇inmcnt Corporation | $230M |
105 | Golden West Food Group | $220M (E) |
106 | Boy Scouts of America | $219M |
107 | Crayola | S215M (E) |
108 | Anheuser-Busch InBev | $214M |
109 | 天絡行 | $210M |
110 | VIZ Media | $210M |
111 | Girl Scouts of the U.S.A. | $200M |
112 | Hamilton Beach Brands | $200M (E) |
113 | JCB | $200M |
114 | Santoro Licensing | $196M |
115 | Sports Afield | $193M(E) |
116 | Roto-Rooter | $190M |
117 | Smithsonian | $179M(E) |
118 | Molitta | $165M |
119 | Kawasaki Motors Group | $165M(E) |
120 | Reynolds Consumer Products | $160M(E) |
121 | Condd Nast | $150M |
122 | KISS Catalog | $150M |
123 | Snuggle | $150M |
124 | Wolfgang Puck Worldwide | $148M(E) |
125 | Gold's Gym | $147M(E) |
126 | Perfotti Van Melie | $145.4M |
127 | Aordrrvin Animotions | $140M(E) |
128 | LA-Z-BOY | $140M(E) |
129 | Talpa Global | $135.1M |
130 | AgfoPhoto | $135M |
131 | 8oam Suntory | $135M(E) |
132 | BuzzFeed | $135M |
133 | Gdmos Workshop | $135M |
134 | Lamborghini | $135M(E) |
135 | Tony Roma's Famous Ribs | $130M(E) |
136 | The Astnd Lmdgrcn Compony | $124M(E) |
137 | Cold Stone Creamery | $102.7M(E) |
138 | CrurKhyroll | $100M |
139 | Black Flag | $100M(E) |
140 | PepsiCo North America | $100M(E) |
141 | ZAG | $100M(E) |
142 | The ScottsMiracle-6ro Company | $98M |
143 | V&A | $91M |
144 | U.S. Army | $90M |
145 | Mack Truck | $75M(E) |
146 | Minor League Baseball | $68.3M(E) |
147 | Pldncta Junior | $63.5M |
148 | Biltmoro | $62M |
149 | Pockot.wotch | $46.3M |
150 | Jelly Belly Condy Company | $35M |
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