2017年3月29日，TCL于國家會議中心發布了旗下互聯網品牌(pai)，雷鳥(niao)電視(shi)品牌(pai)從(cong)此(ci)誕生(sheng)，雷鳥(niao)電視(shi)產品I55同步(bu)面市。行(xing)業(ye)(ye)人士(shi)評(ping)論稱，背靠TCL的(de)品牌(pai)基礎，雷鳥(niao)電視(shi)或成為互聯網電視(shi)行(xing)業(ye)(ye)的(de)變革(ge)者。

雷鳥(niao)電視的(de)品牌理念是“簡(jian)單娛樂，簡(jian)單熱愛”。為(wei)了(le)追(zhui)求(qiu)有質(zhi)量的(de)信息，雷鳥(niao)電視具備內容(rong)收集能力，無論在(zai)運(yun)營或是互動(dong)層面，都追(zhui)求(qiu)極致的(de)用戶體(ti)驗。透(tou)過大(da)數據(ju)，結合(he)體(ti)驗設計(ji)，化(hua)繁為(wei)簡(jian)，提供給用戶純粹的(de)簡(jian)單娛樂。

雷(lei)鳥FFUI是(shi)基于Android 6.0深度(du)定(ding)制的(de)(de)(de)(de)電(dian)視(shi)(shi)(shi)(shi)操作系統，簡單易用(yong)(yong)(yong)(yong)，符合用(yong)(yong)(yong)(yong)戶使用(yong)(yong)(yong)(yong)習慣。采用(yong)(yong)(yong)(yong)網絡加速技術讓(rang)FFUI猶(you)如插上(shang)翅(chi)膀。菱形設(she)計的(de)(de)(de)(de)UI界面，更顯(xian)極速動感，富(fu)有(you)活(huo)(huo)力，為生活(huo)(huo)更添(tian)趣(qu)味(wei)。FFUI搭(da)載(zai)豐富(fu)的(de)(de)(de)(de)功(gong)能(neng)場(chang)景，無論生活(huo)(huo)還(huan)是(shi)工(gong)作都擁有(you)功(gong)能(neng)定(ding)位。智(zhi)能(neng)語(yu)音功(gong)能(neng)，能(neng)夠聽懂用(yong)(yong)(yong)(yong)戶的(de)(de)(de)(de)語(yu)音指令，幫用(yong)(yong)(yong)(yong)戶直達所(suo)想(xiang)啟動的(de)(de)(de)(de)應(ying)用(yong)(yong)(yong)(yong)，以及想(xiang)看(kan)的(de)(de)(de)(de)影視(shi)(shi)(shi)(shi)內容；多屏互動功(gong)能(neng)，可(ke)以將(jiang)(jiang)手(shou)(shou)機(ji)屏顯(xian)一(yi)鍵投(tou)射到電(dian)視(shi)(shi)(shi)(shi)屏幕(mu)上(shang)，追劇(ju)聊天兩不誤；一(yi)鍵截(jie)屏截(jie)屏功(gong)能(neng)，支(zhi)持長按設(she)置鍵對電(dian)視(shi)(shi)(shi)(shi)屏幕(mu)進行截(jie)屏，幫用(yong)(yong)(yong)(yong)戶將(jiang)(jiang)精彩畫面分享(xiang)(xiang)至(zhi)朋友圈；家(jia)(jia)(jia)庭圈功(gong)能(neng)，可(ke)通(tong)過二(er)維(wei)碼與家(jia)(jia)(jia)人(ren)號碼進行綁(bang)定(ding)，外出時(shi)將(jiang)(jiang)手(shou)(shou)機(ji)中的(de)(de)(de)(de)功(gong)能(neng)分享(xiang)(xiang)至(zhi)家(jia)(jia)(jia)中的(de)(de)(de)(de)電(dian)視(shi)(shi)(shi)(shi)，還(huan)支(zhi)持事實視(shi)(shi)(shi)(shi)頻，親情永伴身邊；微信互聯功(gong)能(neng)，可(ke)通(tong)過手(shou)(shou)機(ji)推送優質應(ying)用(yong)(yong)(yong)(yong)到電(dian)視(shi)(shi)(shi)(shi)端(duan)使用(yong)(yong)(yong)(yong)，使用(yong)(yong)(yong)(yong)戶享(xiang)(xiang)受大屏的(de)(de)(de)(de)樂(le)趣(qu)；商務(wu)投(tou)影功(gong)能(neng)，支(zhi)持多格式文檔投(tou)影，多人(ren)分享(xiang)(xiang)，是(shi)多人(ren)異地的(de)(de)(de)(de)商務(wu)會議的(de)(de)(de)(de)好(hao)幫手(shou)(shou)；電(dian)視(shi)(shi)(shi)(shi)衛士功(gong)能(neng)，是(shi)專(zhuan)為家(jia)(jia)(jia)長開設(she)的(de)(de)(de)(de)“智(zhi)能(neng)兒童(tong)鎖”，能(neng)夠設(she)置兒童(tong)觀看(kan)時(shi)間與應(ying)用(yong)(yong)(yong)(yong)鎖定(ding)，有(you)效阻止孩子(zi)過度(du)沉迷電(dian)視(shi)(shi)(shi)(shi)；應(ying)用(yong)(yong)(yong)(yong)商店(dian)功(gong)能(neng)，雷(lei)鳥應(ying)用(yong)(yong)(yong)(yong)商城精選上(shang)百款(kuan)熱門應(ying)用(yong)(yong)(yong)(yong)，為全(quan)家(jia)(jia)(jia)人(ren)帶來更多娛樂(le)休閑的(de)(de)(de)(de)新選擇。