一、什么是代工企業
代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業,顧(gu)名(ming)思義就是(shi)(shi)從(cong)事代(dai)(dai)工(gong)(gong)生(sheng)產(chan)(chan)(chan)的(de)(de)企(qi)(qi)(qi)業,大(da)致可分(fen)為(wei)(wei)oem(Original Equipment Manufacture)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業和odm(Original Design Manufacture)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業兩種:1、oem代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業:oem是(shi)(shi)英(ying)文Original Equipment Manufacture的(de)(de)簡稱(cheng),意思是(shi)(shi)原始設(she)(she)備制造商,指(zhi)一(yi)家廠(chang)家根(gen)據另一(yi)家廠(chang)商的(de)(de)要求(qiu),為(wei)(wei)其生(sheng)產(chan)(chan)(chan)產(chan)(chan)(chan)品(pin)和產(chan)(chan)(chan)品(pin)配件,亦(yi)稱(cheng)為(wei)(wei)定(ding)牌(pai)(pai)生(sheng)產(chan)(chan)(chan)或(huo)授(shou)權貼牌(pai)(pai)生(sheng)產(chan)(chan)(chan)。2、odm代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業:odm是(shi)(shi)英(ying)文Original design manufacture的(de)(de)縮寫,意思是(shi)(shi)原始設(she)(she)計制造商,指(zhi)采購(gou)方(fang)(fang)委托(tuo)制造方(fang)(fang)提供從(cong)研發、設(she)(she)計到生(sheng)產(chan)(chan)(chan)、后期維(wei)護的(de)(de)全部服務,從(cong)設(she)(she)計到生(sheng)產(chan)(chan)(chan)都是(shi)(shi)代(dai)(dai)工(gong)(gong)企(qi)(qi)(qi)業自行(xing)完成,購(gou)買方(fang)(fang)直(zhi)接貼牌(pai)(pai)即(ji)可。
二、代工企業的優勢和劣勢
代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)優勢(shi)(shi)主要在(zai)于(yu):代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)通過(guo)為(wei)國外品(pin)(pin)(pin)(pin)(pin)(pin)牌做代工(gong)(gong)(gong),能幫助(zhu)進入國際市場(chang)(chang),參(can)與(yu)(yu)國際競(jing)爭(zheng);并且(qie)代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)規模(mo)化生產能降低成本,提高生產效率;還有(you)就(jiu)是(shi)(shi),代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)管理(li)(li)上(shang)相對(dui)簡單,容易控制(zhi),可以彌補企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)管理(li)(li)經(jing)驗的(de)(de)(de)相對(dui)不(bu)(bu)(bu)足(zu);同時,也(ye)是(shi)(shi)一(yi)個向品(pin)(pin)(pin)(pin)(pin)(pin)牌學習(xi)的(de)(de)(de)機會(hui),可以通過(guo)不(bu)(bu)(bu)同的(de)(de)(de)合作(zuo)方式從(cong)品(pin)(pin)(pin)(pin)(pin)(pin)牌企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)取得(de)新(xin)技術(shu)、新(xin)工(gong)(gong)(gong)藝、新(xin)管理(li)(li)體(ti)制(zhi)、質量管理(li)(li)體(ti)系等。代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)貼牌經(jing)營(ying)也(ye)能幫助(zhu)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)實現(xian)穩定(ding)的(de)(de)(de)發展和增長,規避(bi)風(feng)險。不(bu)(bu)(bu)過(guo)代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)也(ye)存在(zai)一(yi)定(ding)的(de)(de)(de)劣勢(shi)(shi),首先,代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)畢(bi)竟沒有(you)自己(ji)的(de)(de)(de)核心技術(shu),生產方面高度依賴品(pin)(pin)(pin)(pin)(pin)(pin)牌,阻(zu)礙(ai)了自主知(zhi)識產權(quan)與(yu)(yu)品(pin)(pin)(pin)(pin)(pin)(pin)牌開(kai)發。其次,由于(yu)代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)參(can)與(yu)(yu)產品(pin)(pin)(pin)(pin)(pin)(pin)設計與(yu)(yu)開(kai)發,只(zhi)負責按品(pin)(pin)(pin)(pin)(pin)(pin)牌方的(de)(de)(de)產品(pin)(pin)(pin)(pin)(pin)(pin)樣(yang)本生產,沒有(you)自己(ji)的(de)(de)(de)營(ying)銷網絡,不(bu)(bu)(bu)直接與(yu)(yu)市場(chang)(chang)客戶(hu)接觸,長此以往會(hui)逐漸淪(lun)為(wei)品(pin)(pin)(pin)(pin)(pin)(pin)牌方的(de)(de)(de)制(zhi)造車間。第三(san),代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)是(shi)(shi)下游企(qi)(qi)(qi)(qi)業(ye)(ye)(ye),利(li)潤非常(chang)微(wei)薄,而(er)且(qie)還要應(ying)付行業(ye)(ye)(ye)內的(de)(de)(de)競(jing)爭(zheng),要做大做強是(shi)(shi)比較難的(de)(de)(de)。另外,代工(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)業(ye)(ye)(ye)務主要來源于(yu)品(pin)(pin)(pin)(pin)(pin)(pin)牌方,如果對(dui)方削減訂貨量,那么就(jiu)很(hen)容易導致原材料(liao)積壓、資金鏈斷(duan)鏈,引(yin)起(qi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)經(jing)濟危機。
三、代工工廠哪里找業務
代工(gong)(gong)工(gong)(gong)廠(chang)(chang)(chang)的(de)(de)(de)(de)利潤來源(yuan)于訂單業(ye)務(wu),為了(le)盈利,代工(gong)(gong)廠(chang)(chang)(chang)需(xu)要積極(ji)尋求業(ye)務(wu)來源(yuan),代工(gong)(gong)廠(chang)(chang)(chang)找(zhao)業(ye)務(wu)的(de)(de)(de)(de)方(fang)式主要有兩種:1、主動(dong)(dong)方(fang)式:代工(gong)(gong)工(gong)(gong)廠(chang)(chang)(chang)作為乙方(fang),可以主動(dong)(dong)聯系甲方(fang)客(ke)戶(hu)推(tui)銷自己,常見的(de)(de)(de)(de)方(fang)法有通過展會、競爭對手的(de)(de)(de)(de)產(chan)品(pin)信息等,找(zhao)到潛在(zai)的(de)(de)(de)(de)客(ke)戶(hu),主動(dong)(dong)與其聯系,然后(hou)取得(de)訂單業(ye)務(wu)。2、被動(dong)(dong)方(fang)式:建立自己的(de)(de)(de)(de)網站或(huo)者在(zai)其他(ta)的(de)(de)(de)(de)平臺渠道上做廣告宣傳,讓客(ke)戶(hu)了(le)解(jie)自己的(de)(de)(de)(de)優勢,打出名(ming)聲,客(ke)戶(hu)會主動(dong)(dong)找(zhao)上門的(de)(de)(de)(de)。
四、選擇oem代工廠要考慮哪些因素
很多行業的品牌都會在打出品牌后選擇委托oem代工廠生產產品,然后貼牌銷售,這樣能縮減成本,降低風險,不過為了品牌的發展,有必要選擇靠譜的oem代工廠。選擇oem代工廠時,應注意考慮代工廠的建廠環境、工廠設備等硬件方面以及產品研發能力、服務態度等軟實力方面,實地考察后再選擇更好。對于想找代工企業生產的朋友,可以先來了解一下代工企業十大品牌。