2023年(nian)2月4日,中(zhong)國貴州(zhou)茅臺酒(jiu)廠(集(ji)團)有限(xian)責(ze)任公(gong)(gong)(gong)司新(xin)增一則開庭公(gong)(gong)(gong)告(gao)(gao),被告(gao)(gao)之一為上海尋夢(meng)信息技術(shu)有限(xian)公(gong)(gong)(gong)司,即大眾熟(shu)知的電(dian)商(shang)品牌拼多多所屬公(gong)(gong)(gong)司;以及(ji)貴州(zhou)國登酒(jiu)業股份有限(xian)公(gong)(gong)(gong)司、貴州(zhou)省仁(ren)懷市(shi)茅臺鎮私房酒(jiu)業有限(xian)公(gong)(gong)(gong)司兩家酒(jiu)廠公(gong)(gong)(gong)司。案由為侵害商(shang)標(biao)權糾紛,并定(ding)于(yu)2月20日在上海市(shi)徐匯區人民法院開庭審理。
據了解,此次訴訟指向并非假冒茅臺旗下的明星產品,而是一款不知名的 " 季老名酒 "。此案系茅臺集團與茅臺鎮兩家生產商被告的商標權糾紛,主訴兩酒廠擅自使用“季老”標識,讓公眾誤認為該白酒產品與貴州茅臺酒廠名譽董事長季克良甚至茅臺集團有合作關系或其他關聯關系,進而造成混淆誤認。對于電商平臺,茅臺集團的訴(su)訟請求(qiu)為斷開侵(qin)權商品鏈接。