營業額是空氣能熱水器門(men)(men)(men)店(dian)經營(ying)(ying)效(xiao)果的(de)直接體現,那么如何增(zeng)加空(kong)(kong)氣能(neng)(neng)熱(re)水(shui)(shui)器門(men)(men)(men)店(dian)的(de)營(ying)(ying)業額(e)?空(kong)(kong)氣能(neng)(neng)熱(re)水(shui)(shui)器門(men)(men)(men)店(dian)提(ti)高(gao)營(ying)(ying)業額(e)的(de)方法有哪些?其實(shi)在經營(ying)(ying)過程中(zhong)可以通(tong)過做好品質把控、優惠促銷活動、客戶關系維(wei)護、深入(ru)了(le)解周邊(bian)商(shang)圈等方法來實(shi)現營(ying)(ying)業額(e)的(de)提(ti)升(sheng)。接下來,請跟Maigoo小(xiao)編一起詳(xiang)細了(le)解空(kong)(kong)氣能(neng)(neng)熱(re)水(shui)(shui)器門(men)(men)(men)店(dian)提(ti)高(gao)營(ying)(ying)業額(e)的(de)方法吧(ba)。
空(kong)(kong)氣(qi)(qi)(qi)能(neng)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)是把(ba)空(kong)(kong)氣(qi)(qi)(qi)中(zhong)的(de)(de)熱(re)(re)(re)(re)量(liang)通過(guo)冷媒搬運(yun)到水(shui)(shui)(shui)(shui)(shui)中(zhong),傳統的(de)(de)電(dian)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)和燃(ran)(ran)(ran)氣(qi)(qi)(qi)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)是通過(guo)消耗燃(ran)(ran)(ran)氣(qi)(qi)(qi)和電(dian)能(neng)來獲得(de)熱(re)(re)(re)(re)能(neng),而空(kong)(kong)氣(qi)(qi)(qi)能(neng)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)是通過(guo)吸收空(kong)(kong)氣(qi)(qi)(qi)中(zhong)的(de)(de)熱(re)(re)(re)(re)量(liang)來達到加熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)的(de)(de)目的(de)(de),相比之下空(kong)(kong)氣(qi)(qi)(qi)能(neng)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)各更(geng)加高效節能(neng)。而且(qie)空(kong)(kong)氣(qi)(qi)(qi)能(neng)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)是通過(guo)介質(zhi)換(huan)熱(re)(re)(re)(re) ,其不(bu)需要電(dian)加熱(re)(re)(re)(re)元(yuan)件與水(shui)(shui)(shui)(shui)(shui)直接(jie)接(jie)觸,避免(mian)了(le)電(dian)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)漏電(dian)的(de)(de)危(wei)險,也防(fang)止了(le)燃(ran)(ran)(ran)氣(qi)(qi)(qi)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)有可能(neng)爆炸(zha)和中(zhong)毒(du)的(de)(de)危(wei)險,更(geng)有效控制(zhi)了(le)燃(ran)(ran)(ran)氣(qi)(qi)(qi)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)排放廢氣(qi)(qi)(qi)造(zao)成的(de)(de)空(kong)(kong)氣(qi)(qi)(qi)污染,也克(ke)服了(le)太陽能(neng)熱(re)(re)(re)(re)水(shui)(shui)(shui)(shui)(shui)器(qi)(qi)(qi)(qi)依靠陽光采熱(re)(re)(re)(re)和安(an)裝(zhuang)不(bu)便(bian)的(de)(de)缺(que)點,安(an)全(quan)性能(neng)更(geng)高。
以“節能、環保、安(an)全(quan)”的(de)空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)進(jin)入(ru)尋常(chang)百(bai)姓人家,并(bing)將空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)消(xiao)費的(de)意(yi)識帶(dai)進(jin)百(bai)姓的(de)生(sheng)活中,使(shi)人們(men)真正體驗到(dao)空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)給生(sheng)活帶(dai)來的(de)“節能”、“環保”、“安(an)全(quan)”優勢。空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)作為一種新型(xing)的(de)綠色能源產品(pin),與(yu)傳統(tong)的(de)燃氣(qi)(qi)(qi)、電熱(re)(re)水(shui)器(qi)產品(pin)相(xiang)比,它不(bu)僅安(an)全(quan)舒適,而且節能環保,受到(dao)消(xiao)費者(zhe)青睞。加盟者(zhe)在運營空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)門店(dian)的(de)過程中,可以通過做好品(pin)質(zhi)把控、優惠促銷活動、客戶(hu)關系維(wei)護、深入(ru)了解(jie)周邊(bian)商圈等方法,來提高(gao)空(kong)氣(qi)(qi)(qi)能熱(re)(re)水(shui)器(qi)門店(dian)的(de)營業(ye)額。
有些廠家為(wei)了節省成本增加利潤,在(zai)選材上并(bing)不講究,所生產出來的產品(pin)質量(liang)也(ye)大打折扣(kou)。門(men)店經營(ying)勿(wu)一味追求廉價(jia),要(yao)注意選擇高質量(liang)的空氣能(neng)熱(re)水(shui)器(qi)。同時還要(yao)了解熱(re)水(shui)器(qi)在(zai)耐高壓、耐高溫、防腐蝕(shi)漏電和保(bao)溫節能(neng)方面、安全與質量(liang)認證等情況。顧客使用感(gan)受好(hao),門(men)店的顧客就會增多。
促(cu)銷(xiao)活動在門店(dian)經營過程中肯定是少不了的,適當進行促(cu)銷(xiao)有利于刺激消費者需(xu)求(qiu)。空氣能熱水器門店(dian)促(cu)銷(xiao)主要(yao)(yao)(yao)在于門店(dian)的執行力與吸引力,需(xu)要(yao)(yao)(yao)店(dian)員(yuan)們保持較(jiao)高的熱情和(he)態度吸引顧客,同時也要(yao)(yao)(yao)主語對(dui)活動情況的調查、督導,確保促(cu)銷(xiao)活動順利進行。
Maigoo小編認為,顧(gu)客(ke)是(shi)(shi)利潤的(de)來(lai)源(yuan),顧(gu)客(ke)長期惠顧(gu)與(yu)顧(gu)客(ke)維系(xi)是(shi)(shi)分(fen)不開的(de)。與(yu)顧(gu)客(ke)關(guan)系(xi)維護可以通(tong)過物(wu)質和情感結合的(de)方法進行,比(bi)如(ru)空氣能(neng)熱(re)水器門店老(lao)顧(gu)客(ke)回饋(kui)活動、禮品、積分(fen)、免費服務贈送,建立顧(gu)客(ke)群(qun),顧(gu)客(ke)尊享(xiang)服務等(deng)等(deng)。
有研究表明,70%的(de)(de)顧客(ke)來自企業所(suo)(suo)在(zai)的(de)(de)商圈。了(le)解所(suo)(suo)在(zai)商圈狀況有利于門店(dian)(dian)經營(ying)計劃的(de)(de)制定(ding)。充分了(le)解空氣(qi)能熱(re)水器(qi)門店(dian)(dian)周圍的(de)(de)店(dian)(dian)鋪(pu)類(lei)型、社區狀況、交(jiao)通流量等(deng)(deng),也要分析(xi)商圈內(nei)競爭對手的(de)(de)產品類(lei)別、活動類(lei)型、優劣勢等(deng)(deng)等(deng)(deng)。了(le)解商圈內(nei)影響消費者做出(chu)消費決定(ding)的(de)(de)因素。