汽車美容開(kai)(kai)店(dian)如何選址(zhi)?在進行汽(qi)車(che)(che)美(mei)容(rong)(rong)門店(dian)選址(zhi)時,需要(yao)考察周邊汽(qi)車(che)(che)美(mei)容(rong)(rong)門店(dian)競爭情況、考察汽(qi)車(che)(che)美(mei)容(rong)(rong)門店(dian)店(dian)招醒目情況、注(zhu)意周邊環境(jing)對(dui)汽(qi)車(che)(che)美(mei)容(rong)(rong)門店(dian)的影(ying)響。接下來請跟Maigoo小(xiao)編一起詳(xiang)細了解汽(qi)車(che)(che)美(mei)容(rong)(rong)開(kai)(kai)店(dian)的選址(zhi)方(fang)法(fa),看(kan)看(kan)汽(qi)車(che)(che)美(mei)容(rong)(rong)專賣(mai)店(dian)適合開(kai)(kai)在什么地(di)方(fang)。
對于汽(qi)(qi)車(che)美容這(zhe)類服(fu)務型行業來說,一定(ding)要(yao)盡(jin)量避免(mian)進入競爭(zheng)飽(bao)和的(de)(de)(de)區域。所以Maigoo小編建議加盟商(shang)在進行汽(qi)(qi)車(che)美容店(dian)址(zhi)選擇時,一定(ding)要(yao)多多考察周邊汽(qi)(qi)車(che)美容門(men)店(dian)數量,看看周邊門(men)店(dian)的(de)(de)(de)競爭(zheng)實力怎么(me)樣。如(ru)果(guo)不(bu)能避免(mian)進入競爭(zheng)激烈的(de)(de)(de)區域,就需要(yao)加盟商(shang)的(de)(de)(de)汽(qi)(qi)車(che)美容門(men)店(dian)具(ju)有強硬的(de)(de)(de)品牌實力和營銷手段(duan),這(zhe)樣才(cai)有可能開店(dian)成(cheng)功(gong)。
汽車美(mei)(mei)容(rong)的(de)(de)消(xiao)費者主要是一些(xie)有美(mei)(mei)容(rong)需(xu)求的(de)(de)車主,因(yin)此汽車美(mei)(mei)容(rong)開店(dian)(dian)選址(zhi)時(shi)需(xu)要考(kao)察(cha)一些(xie)汽車美(mei)(mei)容(rong)門(men)(men)店(dian)(dian)店(dian)(dian)招的(de)(de)醒目情況,消(xiao)費者在(zai)經過(guo)時(shi)能否及(ji)時(shi)看到(dao)汽車美(mei)(mei)容(rong)門(men)(men)店(dian)(dian)的(de)(de)招牌并留下印象。Maigoo小編建議在(zai)考(kao)察(cha)選址(zhi)時(shi),要避免選擇有大型建筑(zhu)物或是植(zhi)物遮擋招牌的(de)(de)店(dian)(dian)址(zhi)。
Maigoo小編建議(yi)加盟商在進行(xing)汽車(che)(che)美容(rong)選址時,需要注意周邊(bian)的(de)環境(jing)條件,周邊(bian)環境(jing)是否(fou)干凈衛生,周邊(bian)是否(fou)有(you)堵車(che)(che)、交通管制(zhi)的(de)情況的(de)出現。汽車(che)(che)美容(rong)門(men)店周邊(bian)的(de)環境(jing)良(liang)好,那么消費者在消費時心(xin)情也(ye)(ye)會變(bian)好,消費者對汽車(che)(che)美容(rong)門(men)店品牌形(xing)象認識也(ye)(ye)會變(bian)化。
Maigoo小編(bian)認為汽(qi)車美(mei)容(rong)專(zhuan)賣(mai)店(dian)可以開(kai)在地(di)下停(ting)(ting)車場(chang),地(di)下停(ting)(ting)車場(chang)每(mei)天來(lai)往的車輛很多(duo),有著較大的客源(yuan)優勢。如果能將汽(qi)車美(mei)容(rong)專(zhuan)賣(mai)店(dian)開(kai)在地(di)下停(ting)(ting)車場(chang),就可以利用停(ting)(ting)車場(chang)良好的廣告位(wei)置對汽(qi)車美(mei)容(rong)專(zhuan)賣(mai)店(dian)進行(xing)宣傳。
對(dui)于(yu)消(xiao)費(fei)者(zhe)來說,方(fang)便就是吸引消(xiao)費(fei)者(zhe)選擇汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)門店(dian)(dian)的最大原因。因此(ci)(ci)Maigoo小編(bian)建議(yi)可(ke)以(yi)將汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)專(zhuan)賣店(dian)(dian)開(kai)在小區(qu)附近(jin)的店(dian)(dian)鋪,這樣消(xiao)費(fei)者(zhe)在進出小區(qu)時,都會留意到(dao)小區(qu)附近(jin)的汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)專(zhuan)賣店(dian)(dian)。如果有汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)需求時,就可(ke)以(yi)方(fang)便消(xiao)費(fei)者(zhe)進店(dian)(dian)進行(xing)汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)服務。除(chu)此(ci)(ci)之外,在小區(qu)附近(jin)開(kai)汽(qi)車美(mei)(mei)(mei)容(rong)(rong)(rong)(rong)專(zhuan)賣店(dian)(dian)還能形成穩(wen)定的客流量(liang)群體。
靠近(jin)街道(dao)的(de)(de)店鋪(pu)也(ye)是適合(he)汽車(che)美容開店的(de)(de)地段。Maigoo小編(bian)認為將汽車(che)美容專賣店開在靠近(jin)街道(dao)店鋪(pu)的(de)(de)地方,來往的(de)(de)車(che)輛和消(xiao)費(fei)者(zhe)都會(hui)注意到汽車(che)美容門店,久而久之,就能在消(xiao)費(fei)者(zhe)心(xin)中留(liu)下深(shen)刻(ke)的(de)(de)印象。