開店總會遇到銷售淡季,那么新風系統門(men)店(dian)(dian)(dian)(dian)淡季如何經營呢?做(zuo)好新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)產品團購(gou)工(gong)作、加強新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)店(dian)(dian)(dian)(dian)品牌建(jian)設(she)、重塑新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)店(dian)(dian)(dian)(dian)業績目標、加強新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)店(dian)(dian)(dian)(dian)員工(gong)管理等方法(fa)可(ke)以(yi)幫助新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)店(dian)(dian)(dian)(dian)順利(li)度過銷售淡季,在淡季經營好新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)店(dian)(dian)(dian)(dian)。接(jie)下(xia)來(lai)請跟Maigoo小(xiao)編(bian)一起詳細(xi)了(le)解(jie)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)店(dian)(dian)(dian)(dian)鋪(pu)淡季經營的方法(fa)吧。
近年來隨著我國對室內(nei)空氣(qi)環境的越發重視,消(xiao)費(fei)者健康意識(shi)得(de)到提(ti)高,特(te)別(bie)是在疫情的影(ying)響下(xia),人們對新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)的需求(qiu)逐漸增加。在精裝房新(xin)(xin)風(feng)配套以及消(xiao)費(fei)升級(ji)的帶動下(xia),加盟新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)行(xing)業成為熱門(men)(men)的項目,很(hen)多人都(dou)想開一家新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店。但(dan)Maigoo小(xiao)編認(ren)為新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)產品(pin)的使用會(hui)(hui)受到季節等因素的影(ying)響,因此會(hui)(hui)出現銷(xiao)售(shou)淡(dan)(dan)(dan)季。那么,在銷(xiao)售(shou)淡(dan)(dan)(dan)季如何(he)經營(ying)好(hao)新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店呢?做好(hao)新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)產品(pin)團購工作、加強新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店品(pin)牌建設、重塑新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店業績目標、加強新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店員工管(guan)理等方法可以幫助(zhu)新(xin)(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)門(men)(men)店度過銷(xiao)售(shou)淡(dan)(dan)(dan)季。
裝修公(gong)司(si)、政府(fu)機(ji)(ji)構(gou)、公(gong)司(si)企業(ye)等等大型(xing)機(ji)(ji)構(gou)都(dou)是新風系(xi)統(tong)店(dian)鋪(pu)主要(yao)的(de)利潤(run)來源。因此Maigoo小(xiao)編(bian)認為,要(yao)想(xiang)在(zai)淡季經營好(hao)新風系(xi)統(tong)店(dian)鋪(pu),就需要(yao)做好(hao)新風系(xi)統(tong)產品團購工(gong)作,集(ji)中注(zhu)意力開發(fa)大型(xing)客戶,加大對大型(xing)客戶的(de)開發(fa)力度,保(bao)持新風系(xi)統(tong)店(dian)鋪(pu)在(zai)淡季期間(jian)的(de)營業(ye)額。
淡季(ji)期間(jian)(jian),新(xin)風(feng)系統(tong)店(dian)鋪的(de)利(li)潤(run)、營業額都會有所下降(jiang),Maigoo小編建(jian)議加盟商可(ke)以利(li)用好(hao)淡季(ji)時間(jian)(jian),抓緊(jin)各種媒(mei)介(jie)平(ping)臺的(de)宣(xuan)傳作(zuo)用,對(dui)新(xin)風(feng)系統(tong)門(men)店(dian)進行品(pin)牌(pai)建(jian)設。制(zhi)作(zuo)短視(shi)頻、軟(ruan)文軟(ruan)廣(guang),將重點放在新(xin)風(feng)系統(tong)品(pin)牌(pai)的(de)宣(xuan)傳上。讓更多的(de)消費者認識到新(xin)風(feng)系統(tong)門(men)店(dian),提高品(pin)牌(pai)經(jing)濟效益。
新(xin)風系統門店的(de)季度業績目(mu)標(biao)受到各(ge)種因(yin)素(su)的(de)影響,存在著一(yi)定的(de)差(cha)異。因(yin)此Maigoo小編認為在銷(xiao)售淡季,加盟商需要根據進店率、營(ying)業額等情況做出合適的(de)業績調整。避(bi)免(mian)設立太高(gao)的(de)業績目(mu)標(biao),給員(yuan)工(gong)造成(cheng)較大(da)的(de)壓力(li)。淡季期間業績目(mu)標(biao)太高(gao)會打擊(ji)員(yuan)工(gong)的(de)積極性,不利于員(yuan)工(gong)的(de)成(cheng)長和進步。
一家新風系(xi)統店鋪是否經營得好,員工管(guan)理很重要。Maigoo小編建(jian)議加盟商(shang)(shang)在淡季期間,需要加強新風系(xi)統門(men)店員工的(de)管(guan)理,員工管(guan)理做好了,才能讓新風系(xi)統店鋪在淡季獲得較好的(de)銷售額。因(yin)此加盟商(shang)(shang)需要及時與員工進(jin)行(xing)溝通交(jiao)流,了解員工的(de)難處和真實情(qing)況(kuang),開展各項團(tuan)建(jian)活動,加強凝聚力,提高員工積極性。