開店總會遇到銷售淡季,那么新風系統門(men)(men)店(dian)(dian)(dian)淡(dan)季(ji)如何經(jing)營呢?做(zuo)好(hao)新風(feng)系(xi)統產品團購(gou)工(gong)作、加強(qiang)新風(feng)系(xi)統門(men)(men)店(dian)(dian)(dian)品牌(pai)建(jian)設、重(zhong)塑新風(feng)系(xi)統門(men)(men)店(dian)(dian)(dian)業績目標、加強(qiang)新風(feng)系(xi)統門(men)(men)店(dian)(dian)(dian)員工(gong)管理等方法可以幫助新風(feng)系(xi)統門(men)(men)店(dian)(dian)(dian)順利度過(guo)銷(xiao)售淡(dan)季(ji),在淡(dan)季(ji)經(jing)營好(hao)新風(feng)系(xi)統門(men)(men)店(dian)(dian)(dian)。接下來請跟Maigoo小編(bian)一起詳細了解新風(feng)系(xi)統店(dian)(dian)(dian)鋪淡(dan)季(ji)經(jing)營的方法吧。
近(jin)年來隨(sui)著我國對室內(nei)空氣環境的(de)越發重視,消(xiao)費者健康意識得到(dao)提高,特(te)別(bie)是在(zai)疫情的(de)影響下(xia)(xia),人們對新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)的(de)需(xu)求逐漸增加。在(zai)精裝房新(xin)(xin)(xin)風(feng)(feng)配套以及消(xiao)費升級(ji)的(de)帶動下(xia)(xia),加盟新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)行業(ye)成為熱門的(de)項目,很多人都想開(kai)一家(jia)新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)。但Maigoo小(xiao)編認為新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)產品的(de)使用會(hui)受到(dao)季(ji)節等(deng)因(yin)(yin)素的(de)影響,因(yin)(yin)此會(hui)出(chu)現銷(xiao)售(shou)淡季(ji)。那么,在(zai)銷(xiao)售(shou)淡季(ji)如何經營好新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)呢?做好新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)產品團(tuan)購工(gong)作、加強新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)品牌建設、重塑新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)業(ye)績目標(biao)、加強新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)員工(gong)管理等(deng)方法可以幫助新(xin)(xin)(xin)風(feng)(feng)系(xi)(xi)統(tong)(tong)(tong)門店(dian)(dian)度過銷(xiao)售(shou)淡季(ji)。
裝(zhuang)修(xiu)公司、政(zheng)府機構、公司企業等等大(da)型(xing)機構都(dou)是新(xin)風(feng)(feng)(feng)系統(tong)店鋪主要(yao)的利(li)潤來源。因此Maigoo小編認(ren)為,要(yao)想(xiang)在(zai)淡季(ji)經營好新(xin)風(feng)(feng)(feng)系統(tong)店鋪,就需要(yao)做好新(xin)風(feng)(feng)(feng)系統(tong)產(chan)品團購工作,集中注意力開(kai)發大(da)型(xing)客戶,加(jia)大(da)對大(da)型(xing)客戶的開(kai)發力度,保(bao)持新(xin)風(feng)(feng)(feng)系統(tong)店鋪在(zai)淡季(ji)期間的營業額。
淡季期間,新風(feng)系(xi)統(tong)店(dian)鋪(pu)的利潤、營業額(e)都會有所下(xia)降,Maigoo小(xiao)編建(jian)議加盟商(shang)可以利用好(hao)淡季時(shi)間,抓緊各(ge)種媒介平臺的宣(xuan)傳作用,對新風(feng)系(xi)統(tong)門(men)店(dian)進(jin)行(xing)品(pin)牌(pai)建(jian)設。制作短視頻(pin)、軟文軟廣(guang),將重點(dian)放在新風(feng)系(xi)統(tong)品(pin)牌(pai)的宣(xuan)傳上。讓更(geng)多(duo)的消(xiao)費者認(ren)識到新風(feng)系(xi)統(tong)門(men)店(dian),提高品(pin)牌(pai)經濟效(xiao)益。
新風系統門店的(de)(de)(de)季度業(ye)績(ji)目(mu)(mu)標受到各種因素(su)的(de)(de)(de)影響,存在(zai)(zai)著一定的(de)(de)(de)差異。因此Maigoo小(xiao)編認為在(zai)(zai)銷(xiao)售淡季,加盟商(shang)需(xu)要根據進店率(lv)、營(ying)業(ye)額等情況做出合適的(de)(de)(de)業(ye)績(ji)調(diao)整。避免(mian)設立太(tai)高的(de)(de)(de)業(ye)績(ji)目(mu)(mu)標,給員(yuan)工造成(cheng)較(jiao)大(da)的(de)(de)(de)壓力(li)。淡季期(qi)間業(ye)績(ji)目(mu)(mu)標太(tai)高會(hui)打(da)擊員(yuan)工的(de)(de)(de)積極性(xing),不利(li)于員(yuan)工的(de)(de)(de)成(cheng)長和進步(bu)。
一家(jia)新(xin)(xin)風(feng)系統店(dian)鋪是否(fou)經營得好,員(yuan)工(gong)管(guan)理很重(zhong)要(yao)。Maigoo小編(bian)建議加(jia)(jia)盟(meng)商在(zai)淡季期(qi)間,需(xu)要(yao)加(jia)(jia)強新(xin)(xin)風(feng)系統門店(dian)員(yuan)工(gong)的(de)管(guan)理,員(yuan)工(gong)管(guan)理做好了,才(cai)能(neng)讓新(xin)(xin)風(feng)系統店(dian)鋪在(zai)淡季獲得較好的(de)銷售額。因(yin)此加(jia)(jia)盟(meng)商需(xu)要(yao)及時(shi)與員(yuan)工(gong)進(jin)行溝通交流,了解(jie)員(yuan)工(gong)的(de)難處和(he)真實(shi)情況,開(kai)展各項團建活(huo)動,加(jia)(jia)強凝聚力,提高員(yuan)工(gong)積極性。