干洗店的(de)淡(dan)旺季(ji)比較(jiao)明(ming)顯,那么(me)在(zai)干(gan)(gan)洗店(dian)(dian)(dian)門店(dian)(dian)(dian)淡(dan)季(ji)如何經(jing)營(ying)呢(ni)?延伸干(gan)(gan)洗店(dian)(dian)(dian)服務(wu)范(fan)圍、加強干(gan)(gan)洗店(dian)(dian)(dian)員工培(pei)訓、推進干(gan)(gan)洗店(dian)(dian)(dian)異業(ye)合作,進行干(gan)(gan)洗店(dian)(dian)(dian)團隊建設等方法可以幫助干(gan)(gan)洗店(dian)(dian)(dian)順利度過銷售淡(dan)季(ji),在(zai)淡(dan)季(ji)經(jing)營(ying)好干(gan)(gan)洗店(dian)(dian)(dian)。接下來請跟Maigoo小編(bian)一(yi)起詳細了(le)解干(gan)(gan)洗店(dian)(dian)(dian)店(dian)(dian)(dian)鋪(pu)淡(dan)季(ji)經(jing)營(ying)的(de)方法吧。
目前我(wo)國干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)行業利(li)潤(run)大(da)(da)致(zhi)在70%-80%之間,隨(sui)著(zhu)(zhu)消(xiao)費需求(qiu)的(de)擴(kuo)大(da)(da),未來(lai)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)的(de)行業利(li)潤(run)將(jiang)會越(yue)來(lai)越(yue)大(da)(da)。我(wo)國有著(zhu)(zhu)將(jiang)近14億的(de)人(ren)口,在生活(huo)節奏變快、工作(zuo)壓(ya)力加(jia)大(da)(da)的(de)社會背景(jing)下(xia),很多(duo)人(ren)都有干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)衣(yi)物的(de)需求(qiu)。由此可見,干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)行業有著(zhu)(zhu)廣闊的(de)發展前景(jing),行業利(li)潤(run)也非常高,很多(duo)人(ren)都想(xiang)開一家干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)獲得巨大(da)(da)的(de)利(li)潤(run)。Maigoo小編認(ren)為干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)有著(zhu)(zhu)較(jiao)為明顯的(de)淡(dan)旺季之分(fen)。那么,干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)在淡(dan)季如何經營(ying)呢?通過延(yan)伸干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)服務范圍、加(jia)強干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)員工培訓、推(tui)進干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)異業合作(zuo),進行干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)團隊建設等方法可以幫(bang)助干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)度過銷售淡(dan)季,在淡(dan)季經營(ying)好干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian),實現(xian)利(li)潤(run)增(zeng)長(chang)。
在(zai)(zai)淡季如何(he)經營干(gan)(gan)洗(xi)店?Maigoo小編認為(wei),加盟商可以(yi)站在(zai)(zai)消費(fei)者的(de)角(jiao)度,為(wei)消費(fei)者提供更周到全面的(de)服(fu)務,例如皮鞋保養清洗(xi),衣物(wu)縫補熨燙,各種汽車坐(zuo)墊洗(xi)滌以(yi)及(ji)酒(jiu)店桌布清洗(xi)等等業務。只有盡可能(neng)的(de)延伸干(gan)(gan)洗(xi)店的(de)服(fu)務范圍,才能(neng)在(zai)(zai)淡季實現利(li)潤增長。
Maigoo小編認(ren)(ren)為在淡季經營干洗店,還需要(yao)加強對(dui)干洗店員(yuan)(yuan)(yuan)工(gong)的培訓(xun)。平時(shi)(shi)旺季期間(jian)(jian)(jian)沒有時(shi)(shi)間(jian)(jian)(jian)進(jin)行(xing)員(yuan)(yuan)(yuan)工(gong)培訓(xun),現在正好(hao)可以利用淡季時(shi)(shi)間(jian)(jian)(jian)對(dui)員(yuan)(yuan)(yuan)工(gong)加強培訓(xun)。對(dui)員(yuan)(yuan)(yuan)工(gong)進(jin)行(xing)培訓(xun)之(zhi)后,員(yuan)(yuan)(yuan)工(gong)能基本掌握干洗店基本知識,幫助員(yuan)(yuan)(yuan)工(gong)熟練(lian)各項干洗技能,還能通過培訓(xun)讓員(yuan)(yuan)(yuan)工(gong)認(ren)(ren)識到個(ge)人(ren)形象(xiang)的重要(yao)性,讓員(yuan)(yuan)(yuan)工(gong)維護好(hao)自(zi)身(shen)形象(xiang)。
異業(ye)合(he)作是(shi)幫助干洗店(dian)在淡季(ji)提(ti)高營業(ye)額(e)(e)的(de)好方法。Maigoo小編建議在淡季(ji)期(qi)間,加盟商也要及時與(yu)(yu)其他行業(ye)進行溝通(tong)交流,達成(cheng)合(he)作意向(xiang)。這樣才能(neng)實(shi)現(xian)消(xiao)費(fei)人群的(de)互補。例如,干洗店(dian)可以(yi)與(yu)(yu)服裝店(dian)進行合(he)作,消(xiao)費(fei)者(zhe)在購買服裝時可以(yi)獲得一張干洗消(xiao)費(fei)卡,憑借消(xiao)費(fei)卡可以(yi)享受干洗優惠,這樣就能(neng)通(tong)過(guo)合(he)作來提(ti)高干洗店(dian)的(de)營業(ye)額(e)(e)。
干洗店淡季期間(jian)客流量比較少,加盟商(shang)可以進行干洗店團隊建(jian)設,組織員(yuan)工(gong)(gong)到附近公園、娛樂場所(suo)進行游玩,這樣可以增加員(yuan)工(gong)(gong)之間(jian)的溝(gou)通(tong)交流,增強團隊凝聚力。除此之外,進行干洗店團隊建(jian)設,還能增強員(yuan)工(gong)(gong)與店長(chang)之間(jian)的親(qin)和(he)力,改善員(yuan)工(gong)(gong)和(he)店長(chang)之間(jian)的關(guan)系(xi),讓員(yuan)工(gong)(gong)更好地(di)為干洗店服務。團隊建(jian)設做好了,員(yuan)工(gong)(gong)積極性也能得到提高(gao),門店利潤才會提高(gao)。