一、電商代運營的工作是做什么的
電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)代(dai)運營(ying)(ying),全稱為(wei)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)代(dai)運營(ying)(ying),是專(zhuan)業(ye)(ye)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)服務(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)針(zhen)對企業(ye)(ye)對電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)的(de)(de)需求開展(zhan)的(de)(de)一種(zhong)商(shang)(shang)(shang)(shang)業(ye)(ye)服務(wu)(wu)(wu)(wu),一般傳(chuan)統品(pin)(pin)牌企業(ye)(ye)以(yi)合同的(de)(de)方式委托專(zhuan)業(ye)(ye)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)服務(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)為(wei)企業(ye)(ye)提供部分(fen)或全部的(de)(de)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)運營(ying)(ying)服務(wu)(wu)(wu)(wu)或網(wang)絡(luo)營(ying)(ying)銷(xiao)服務(wu)(wu)(wu)(wu),其服務(wu)(wu)(wu)(wu)內(nei)容包(bao)括:電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)戰略咨詢、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)渠道(dao)規劃(hua)(hua)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)平臺設計與建設、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)網(wang)站推廣、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)營(ying)(ying)銷(xiao)策(ce)劃(hua)(hua)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)培(pei)訓輔導、包(bao)括數(shu)據分(fen)析、客(ke)戶關系管(guan)理、商(shang)(shang)(shang)(shang)品(pin)(pin)管(guan)理等在內(nei)的(de)(de)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)運營(ying)(ying)托管(guan)、企業(ye)(ye)網(wang)絡(luo)營(ying)(ying)銷(xiao)策(ce)劃(hua)(hua)等。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公司,實力與服務(wu)兼備,服務(wu)的公司也大(da)多是品牌(pai)實力較為雄厚的大(da)公司。
三、電商代運營怎么找客戶
互聯網時代要做電(dian)商代運營,尋找(zhao)客(ke)戶(hu)源主(zhu)要通過各類社交軟件,例如微博就(jiu)是一個(ge)營銷(xiao)推(tui)廣(guang)產品的好渠道,可(ke)以大范圍宣傳產品。其次可(ke)以通過SEO進行關(guan)鍵(jian)詞(ci)引導,思考客(ke)戶(hu)會搜索(suo)(suo)怎樣的關(guan)鍵(jian)詞(ci),利用(yong)關(guan)鍵(jian)詞(ci)做搜索(suo)(suo)引流。還有(you)一種推(tui)廣(guang)方法就(jiu)是利用(yong)新聞媒體或手機app進行營銷(xiao)推(tui)廣(guang)。
四、電商代運營費用
電商(shang)(shang)代(dai)(dai)運(yun)營收取的(de)費(fei)(fei)用根據模(mo)式有(you)(you)所不(bu)同:1、保(bao)證(zheng)銷量類,電商(shang)(shang)代(dai)(dai)運(yun)營通常承諾銷量多少(shao),做不(bu)到(dao)退(tui)款,這種代(dai)(dai)運(yun)營公司一(yi)般收費(fei)(fei)是幾萬到(dao)十幾萬不(bu)等。2、基礎(chu)服務(wu)費(fei)(fei)+提(ti)成類,這種模(mo)式對雙方(fang)都更經濟,基礎(chu)服務(wu)費(fei)(fei)一(yi)般在1-5w之間不(bu)等,提(ti)成類根據銷量提(ti)成,一(yi)般在5-10個點(dian)左右。3、純提(ti)成類,這種模(mo)式商(shang)(shang)家無(wu)需出基礎(chu)服務(wu)費(fei)(fei),有(you)(you)了收入分(fen)成即可。4、合(he)(he)作運(yun)營類,雙方(fang)捆(kun)綁合(he)(he)作,是一(yi)種求穩(wen)的(de)合(he)(he)作模(mo)式,投入雙方(fang)共擔,屬(shu)于(yu)運(yun)營技術(shu)與(yu)產(chan)品供應鏈的(de)結合(he)(he)。