一、電商代運營的工作是做什么的
電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)代運(yun)營(ying)(ying)(ying)(ying),全稱為電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)代運(yun)營(ying)(ying)(ying)(ying),是專業(ye)電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)服(fu)務(wu)商(shang)(shang)(shang)(shang)(shang)針對企(qi)(qi)業(ye)對電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)的(de)需求開展的(de)一(yi)種(zhong)商(shang)(shang)(shang)(shang)(shang)業(ye)服(fu)務(wu),一(yi)般(ban)傳統品牌企(qi)(qi)業(ye)以合同的(de)方式委托專業(ye)電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)服(fu)務(wu)商(shang)(shang)(shang)(shang)(shang)為企(qi)(qi)業(ye)提供部分或(huo)全部的(de)電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)運(yun)營(ying)(ying)(ying)(ying)服(fu)務(wu)或(huo)網(wang)絡(luo)營(ying)(ying)(ying)(ying)銷服(fu)務(wu),其(qi)服(fu)務(wu)內容包(bao)括:電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)戰略咨詢、電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)渠道(dao)規劃、電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)平臺設計(ji)與建(jian)設、電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)網(wang)站推(tui)廣、電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)營(ying)(ying)(ying)(ying)銷策劃、電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)培訓輔導、包(bao)括數據分析、客戶關系管理(li)、商(shang)(shang)(shang)(shang)(shang)品管理(li)等在內的(de)電(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)運(yun)營(ying)(ying)(ying)(ying)托管、企(qi)(qi)業(ye)網(wang)絡(luo)營(ying)(ying)(ying)(ying)銷策劃等。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公(gong)(gong)司,實力與服務兼備,服務的公(gong)(gong)司也大多是品牌實力較為雄厚(hou)的大公(gong)(gong)司。
三、電商代運營怎么找客戶
互聯網時代要做(zuo)(zuo)電商代運營(ying),尋(xun)找客戶源主要通過各類社交(jiao)軟(ruan)件,例如微博就是一個營(ying)銷(xiao)推(tui)廣(guang)產(chan)品的好渠道,可(ke)以大范圍宣傳產(chan)品。其次可(ke)以通過SEO進行(xing)關鍵(jian)(jian)詞引(yin)導,思(si)考客戶會(hui)搜索(suo)怎樣的關鍵(jian)(jian)詞,利用(yong)關鍵(jian)(jian)詞做(zuo)(zuo)搜索(suo)引(yin)流。還(huan)有一種推(tui)廣(guang)方(fang)法就是利用(yong)新聞(wen)媒(mei)體或手機app進行(xing)營(ying)銷(xiao)推(tui)廣(guang)。
四、電商代運營費用
電(dian)商代(dai)運營收(shou)取的費(fei)用根據模式(shi)(shi)有所不同:1、保證(zheng)銷量類(lei),電(dian)商代(dai)運營通常承諾(nuo)銷量多(duo)少,做不到(dao)(dao)退(tui)款,這種(zhong)(zhong)代(dai)運營公司(si)一般(ban)收(shou)費(fei)是(shi)幾(ji)(ji)萬到(dao)(dao)十幾(ji)(ji)萬不等。2、基(ji)礎(chu)服(fu)務(wu)(wu)費(fei)+提成(cheng)類(lei),這種(zhong)(zhong)模式(shi)(shi)對雙方都更經濟,基(ji)礎(chu)服(fu)務(wu)(wu)費(fei)一般(ban)在1-5w之(zhi)間(jian)不等,提成(cheng)類(lei)根據銷量提成(cheng),一般(ban)在5-10個點左右。3、純提成(cheng)類(lei),這種(zhong)(zhong)模式(shi)(shi)商家無(wu)需出基(ji)礎(chu)服(fu)務(wu)(wu)費(fei),有了收(shou)入(ru)分成(cheng)即可。4、合(he)(he)(he)作運營類(lei),雙方捆綁(bang)合(he)(he)(he)作,是(shi)一種(zhong)(zhong)求穩的合(he)(he)(he)作模式(shi)(shi),投(tou)入(ru)雙方共擔,屬于運營技術與產品供應鏈的結合(he)(he)(he)。