一、電商代運營的工作是做什么的
電(dian)(dian)商(shang)(shang)(shang)(shang)(shang)代運(yun)營(ying),全(quan)稱為(wei)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)代運(yun)營(ying),是專(zhuan)業(ye)(ye)(ye)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)針(zhen)對(dui)企(qi)業(ye)(ye)(ye)對(dui)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)的(de)(de)需求開展的(de)(de)一種(zhong)商(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu),一般(ban)傳統品牌企(qi)業(ye)(ye)(ye)以合同的(de)(de)方式委(wei)托(tuo)專(zhuan)業(ye)(ye)(ye)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)為(wei)企(qi)業(ye)(ye)(ye)提(ti)供部(bu)分或全(quan)部(bu)的(de)(de)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)運(yun)營(ying)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)或網絡營(ying)銷(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu),其服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)內(nei)(nei)容包括:電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)戰略咨詢、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)渠道(dao)規(gui)劃、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺設計(ji)與(yu)建設、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)網站推廣(guang)、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)營(ying)銷(xiao)(xiao)策(ce)劃、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)培訓輔導(dao)、包括數(shu)據分析、客戶關系管(guan)理(li)、商(shang)(shang)(shang)(shang)(shang)品管(guan)理(li)等(deng)在(zai)內(nei)(nei)的(de)(de)電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)運(yun)營(ying)托(tuo)管(guan)、企(qi)業(ye)(ye)(ye)網絡營(ying)銷(xiao)(xiao)策(ce)劃等(deng)。
二、電商代運營靠譜嗎
對于傳統品牌企業來說,自建電商試錯成本很高,團隊和成本變動大,讓代運營公司負責能降低成本,減輕風險,不過市面上的電商代運營公司由于門檻較低魚龍混雜,許多不專業的公司虛假宣傳、夸大服務效果,擾亂了市場秩序,這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司,是不靠譜的。不過也有專業靠譜的電商代運營品牌公(gong)(gong)司,實力(li)與服務兼(jian)備,服務的(de)公(gong)(gong)司也大多是品牌實力(li)較(jiao)為雄厚的(de)大公(gong)(gong)司。
三、電商代運營怎么找客戶
互聯網時代(dai)要(yao)做電商代(dai)運營,尋找客(ke)(ke)戶(hu)源主要(yao)通(tong)過各類社(she)交軟件,例如(ru)微博就是一(yi)個營銷(xiao)推廣(guang)(guang)產品(pin)的好渠道,可以大范(fan)圍宣(xuan)傳產品(pin)。其次可以通(tong)過SEO進行關(guan)鍵(jian)詞引(yin)導,思考(kao)客(ke)(ke)戶(hu)會(hui)搜(sou)索怎樣的關(guan)鍵(jian)詞,利用關(guan)鍵(jian)詞做搜(sou)索引(yin)流。還有一(yi)種推廣(guang)(guang)方法就是利用新(xin)聞媒體或手機app進行營銷(xiao)推廣(guang)(guang)。
四、電商代運營費用
電(dian)商代(dai)(dai)運營收(shou)取的費用根據模(mo)(mo)式(shi)有(you)所不(bu)同(tong):1、保證銷(xiao)(xiao)量類(lei),電(dian)商代(dai)(dai)運營通常承諾銷(xiao)(xiao)量多少,做(zuo)不(bu)到退款(kuan),這(zhe)種(zhong)代(dai)(dai)運營公司一(yi)般(ban)收(shou)費是(shi)(shi)幾萬到十(shi)幾萬不(bu)等。2、基(ji)礎服(fu)務費+提成(cheng)類(lei),這(zhe)種(zhong)模(mo)(mo)式(shi)對雙方都更經濟,基(ji)礎服(fu)務費一(yi)般(ban)在(zai)1-5w之間(jian)不(bu)等,提成(cheng)類(lei)根據銷(xiao)(xiao)量提成(cheng),一(yi)般(ban)在(zai)5-10個(ge)點左右。3、純提成(cheng)類(lei),這(zhe)種(zhong)模(mo)(mo)式(shi)商家無需出基(ji)礎服(fu)務費,有(you)了收(shou)入分成(cheng)即(ji)可。4、合作運營類(lei),雙方捆(kun)綁合作,是(shi)(shi)一(yi)種(zhong)求(qiu)穩的合作模(mo)(mo)式(shi),投(tou)入雙方共擔,屬于(yu)運營技術(shu)與產品供應鏈的結(jie)合。