2020年的大幕已經拉開，不少廚電從業者也開始了新年的戰略部署，意欲快人一步搶占市場高地。不過，在這之前，我們有必要對廚電行業的發展趨勢進行一個基本的了解。廚電行業前十(shi)年的發展無疑是黃金時代，在有利可圖的驅動下，大大小小的企業都進入這一市場，造成了整個廚電行業標準雜亂，品牌眾多。而廚電行業本身的一線品牌長久以來也無法形成寡頭格局，眾多全品類家電巨頭更是因為精力問題無心插足這一領域。但在供給側改革的國家政策(ce)與消費升(sheng)級浪潮(chao)下，廚電(dian)市場迎來了新一輪的轉型(xing)升(sheng)級大潮(chao)。
廚房電器發展現狀：
近年來，家電行業整體進入遲緩期，但廚電卻“一枝獨秀”持續增長。廚房電器在現代廚房生活中是必不可少的，隨著人們生活水平的提高和消費理念的轉變，人們越發追求高品質的家居生活，對于廚電的要求越來越高。如今市場上的廚電品牌越來越多，標準不統一，讓人眼花繚亂。而2019年，廚電(dian)行業的大企(qi)(qi)業清場，小(xiao)企(qi)(qi)業出局將(jiang)會是(shi)主旋(xuan)律。眾(zhong)多(duo)優質的家電企(qi)(qi)業必將(jiang)集中精銳(rui)力量對廚電行業進行優勝劣汰的洗禮和大規模兼(jian)并重組，將(jiang)“群雄割據”進入“勝者為王”的開(kai)端。
電商(shang)這幾(ji)年在中國的發展(zhan)，完(wan)全可(ke)以用(yong)蓬勃(bo)來形容。廚(chu)電企(qi)業也努(nu)力(li)(li)搭(da)上這趟順(shun)風(feng)車，電商(shang)其(qi)最大的魅力(li)(li)在于，消費(fei)者可(ke)以得到更優惠的價格(ge)，以及(ji)足不出(chu)戶(hu)的購物體驗；而企(qi)業則(ze)可(ke)以省去中間渠道的很多成本。但就廚(chu)電這類大件產品而言，一(yi)些(xie)諸如物流難(nan)、售后麻煩(fan)、貨品安全等問題，卻也一(yi)直被(bei)消費(fei)者所詬病。
互聯網之風席卷全(quan)球，廚(chu)(chu)電企業順應(ying)大(da)流(liu)，踏上“智能(neng)”之路。智能(neng)化是廚(chu)(chu)電未來發(fa)展的趨勢(shi)，下一個風口。互聯多種廚(chu)(chu)房電器(qi)，實現(xian)產(chan)品與(yu)產(chan)品、產(chan)品與(yu)用(yong)戶間(jian)的交互。同時，可以在統一的觸摸(mo)屏和手機的集成(cheng)控制下，隨意(yi)操(cao)控任(ren)意(yi)廚(chu)(chu)電，遠程(cheng)查看廚(chu)(chu)房空(kong)氣狀(zhuang)況(kuang)和燃氣安全(quan)狀(zhuang)態，將(jiang)傳統廚(chu)(chu)房打(da)造了(le)成(cheng)了(le)互聯互通的智慧廚(chu)(chu)房。
在(zai)廚電(dian)旺(wang)盛的(de)市(shi)場(chang)需求背后，行(xing)(xing)業(ye)也(ye)遇到了大家(jia)電(dian)共(gong)同的(de)困難：鋁(lv)、鐵皮、鋼板、不(bu)銹鋼、玻璃、紙箱等原材料(liao)出現大范圍漲價，廠家(jia)的(de)制造成本也(ye)隨(sui)之增高，最終不(bu)得(de)不(bu)通過產品(pin)漲價來緩解壓力。但在(zai)市(shi)場(chang)競爭和發改委的(de)監督(du)下，產品(pin)價格漲勢(shi)不(bu)會持續(xu)，廚衛行(xing)(xing)業(ye)整體趨勢(shi)依然被業(ye)內專家(jia)看好(hao)。
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20.25%（360家） |
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8.32%（148家） |
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22.38%（398家） |
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2.47%（44家） |
 |
2.92%（52家） |
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2.81%（50家） |
 |
14.96%（266家） |
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25.76%（458家） |
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7.59%（135家） |
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0.11%（2家） |
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0.17%（3家） |
0.51%（9家） |
2021年網(wang)(wang)站數(shu)據庫共收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)1778家(jia)(jia)，其中品(pin)牌(pai)特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最多，達到458家(jia)(jia)，其次為(wei)(wei)(wei)(wei)(wei)京(jing)(jing)東旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)398家(jia)(jia)，品(pin)牌(pai)旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)360家(jia)(jia)，小品(pin)牌(pai)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)266家(jia)(jia)，京(jing)(jing)東自營(ying)(ying)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)148家(jia)(jia)，京(jing)(jing)東特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)135家(jia)(jia)，蘇(su)寧自營(ying)(ying)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)52家(jia)(jia)，蘇(su)寧旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)50家(jia)(jia)，拼多多店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)44家(jia)(jia)，企業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)9家(jia)(jia)，品(pin)牌(pai)商城收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)3家(jia)(jia)，唯品(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)2家(jia)(jia)。
小編認(ren)為，廚電(dian)行(xing)業(ye)的(de)(de)(de)(de)前景，相信沒有(you)人會懷疑。整個家電(dian)行(xing)業(ye)萎(wei)靡不振、持續下(xia)行(xing)之際(ji)，廚電(dian)行(xing)業(ye)卻意外頻(pin)頻(pin)傳出(chu)利好，呈現出(chu)一路逆勢(shi)上揚的(de)(de)(de)(de)發展態勢(shi)。在這種大環境下(xia)，放任自(zi)由的(de)(de)(de)(de)廚電(dian)市場(chang)必將(jiang)迎來拐(guai)點；標(biao)準的(de)(de)(de)(de)提(ti)高、技術(shu)的(de)(de)(de)(de)革新，產(chan)(chan)品的(de)(de)(de)(de)迭代將(jiang)會不斷提(ti)速，把握(wo)住行(xing)業(ye)趨(qu)勢(shi)，有(you)實力推動這一波的(de)(de)(de)(de)潮流的(de)(de)(de)(de)企業(ye)借(jie)助互聯網電(dian)商之道(dao)將(jiang)會慢慢站穩腳跟并脫穎而(er)出(chu)，圍繞(rao)消費者的(de)(de)(de)(de)需(xu)求，設計出(chu)滿足消費者個性(xing)化需(xu)求的(de)(de)(de)(de)產(chan)(chan)品。
方太
老板電器
西門子
萬和
海爾
萬家樂
森歌
潮邦
帥康
德意
