我國美(mei)(mei)容(rong)(rong)院行業發(fa)展起步較晚，但隨著(zhu)消(xiao)(xiao)費水平的提(ti)高、消(xiao)(xiao)費觀念的轉變，再加上消(xiao)(xiao)費者(zhe)對美(mei)(mei)麗容(rong)(rong)貌的追求，促(cu)使消(xiao)(xiao)費市(shi)場對美(mei)(mei)容(rong)(rong)和美(mei)(mei)容(rong)(rong)院的需求呈(cheng)現出(chu)不(bu)斷擴大的趨勢。目(mu)前我國美(mei)(mei)容(rong)(rong)院主(zhu)要聚(ju)集在經濟發(fa)展水平高的一(yi)二線城(cheng)市(shi)以及一(yi)些省會城(cheng)市(shi)，其他地區美(mei)(mei)容(rong)(rong)院也有所分布。

根據中研(yan)(yan)普(pu)(pu)華(hua)研(yan)(yan)究院(yuan)(yuan)數(shu)據顯示，2020年我(wo)國(guo)(guo)(guo)(guo)美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)機構行業市場規(gui)模(mo)達到了7069億元(yuan)，Maigoo小編認為未(wei)來隨著(zhu)我(wo)國(guo)(guo)(guo)(guo)經濟水平的(de)(de)(de)提高、人(ren)們消費(fei)觀念的(de)(de)(de)進一步轉(zhuan)變、美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)資(zi)(zi)本市場的(de)(de)(de)推(tui)動以及(ji)消費(fei)逐(zhu)漸延伸到三四線城(cheng)(cheng)市，未(wei)來我(wo)國(guo)(guo)(guo)(guo)美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)將(jiang)逐(zhu)漸在(zai)三四線城(cheng)(cheng)市普(pu)(pu)及(ji)落(luo)地(di)，美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)市場規(gui)模(mo)將(jiang)進一步擴大(da)(da)。我(wo)國(guo)(guo)(guo)(guo)美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)市場需求(qiu)空間較(jiao)(jiao)大(da)(da)，發展(zhan)前景廣闊，但是由(you)于我(wo)國(guo)(guo)(guo)(guo)美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)行業進入門檻較(jiao)(jiao)低，美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)競(jing)爭進入到白熱化階段(duan)，美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)市場競(jing)爭越(yue)發激烈，美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)的(de)(de)(de)競(jing)爭缺(que)乏優(you)秀的(de)(de)(de)人(ren)力資(zi)(zi)源以及(ji)成(cheng)熟配套的(de)(de)(de)服務體系，行業競(jing)爭格局較(jiao)(jiao)為分散。未(wei)來隨著(zhu)消費(fei)水平的(de)(de)(de)提高，在(zai)消費(fei)者(zhe)對美(mei)(mei)麗(li)追求(qiu)升(sheng)級以及(ji)美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)市場資(zi)(zi)本推(tui)動的(de)(de)(de)趨勢下，美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)行業將(jiang)會迎來進一步的(de)(de)(de)擴張。特別是各種營銷(xiao)手段(duan)的(de)(de)(de)發展(zhan)，將(jiang)給美(mei)(mei)容(rong)(rong)(rong)(rong)(rong)院(yuan)(yuan)行業帶來機遇和挑(tiao)戰。

根據數據圖表可以(yi)知道，2011-2018年我(wo)國美(mei)容院(yuan)行業市(shi)場(chang)規模呈現出不斷發(fa)展的趨勢。2018年我(wo)國美(mei)容院(yuan)市(shi)場(chang)規模達到(dao)(dao)了7667.2億元。Maigoo小(xiao)編認為雖(sui)然隨著(zhu)我(wo)國經濟的發(fa)展、美(mei)容市(shi)場(chang)資(zi)本的推動，在顏值(zhi)經濟以(yi)及美(mei)容消費逐漸(jian)延伸到(dao)(dao)三四線城市(shi)，未來(lai)美(mei)容院(yuan)市(shi)場(chang)規模將會進(jin)一步擴大。