在電動工具門店(dian)(dian)經營過程中,有(you)的創業(ye)者(zhe)因為忽視(shi)電動工具(ju)(ju)市場調研、盲目(mu)選(xuan)擇電動工具(ju)(ju)加盟品牌(pai)、盲目(mu)選(xuan)擇電動工具(ju)(ju)門店(dian)(dian)地址、忽視(shi)電動工具(ju)(ju)產(chan)品的售后(hou)服務而導(dao)致創業(ye)失敗,留下慘(can)痛的教訓。接下來(lai)請跟Maigoo小編一起了解經營電動工具(ju)(ju)店(dian)(dian)鋪常見的誤區,希望對您有(you)所(suo)幫助。
電(dian)動(dong)工(gong)具(ju)(ju)是(shi)一種由(you)電(dian)動(dong)機或(huo)電(dian)磁鐵為動(dong)力,通過傳動(dong)機構驅動(dong)工(gong)作(zuo)頭(tou)進行作(zuo)業的(de)手(shou)持式(shi)或(huo)可移式(shi)的(de)機械化工(gong)具(ju)(ju)。由(you)于(yu)(yu)電(dian)動(dong)工(gong)具(ju)(ju)可以大大減輕勞動(dong)強度,提高工(gong)作(zuo)效率,實現手(shou)工(gong)操作(zuo)機械化,所以電(dian)動(dong)工(gong)具(ju)(ju)不僅被(bei)廣泛應用(yong)于(yu)(yu)建(jian)筑、住房裝潢、汽車、機械、電(dian)力、橋(qiao)梁、園(yuan)藝等領域,而且進入到人們的(de)日常家(jia)庭生(sheng)活,成為人們不可或(huo)缺的(de)生(sheng)產(chan)生(sheng)活工(gong)具(ju)(ju)。
近年來(lai),我國(guo)經濟社(she)會(hui)發展(zhan)(zhan)步伐加(jia)快(kuai),各(ge)類(lei)建筑工(gong)(gong)(gong)(gong)(gong)(gong)程為了有效(xiao)(xiao)提高工(gong)(gong)(gong)(gong)(gong)(gong)作效(xiao)(xiao)率(lv),紛(fen)紛(fen)使用電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)這(zhe)(zhe)類(lei)攜帶(dai)方(fang)便、操作簡(jian)單、功(gong)能(neng)(neng)多(duo)樣的(de)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju),電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)因此得以(yi)發展(zhan)(zhan)壯大。得益于國(guo)民經濟各(ge)領域的(de)蓬勃(bo)發展(zhan)(zhan),電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)的(de)覆蓋率(lv)和使用率(lv)不斷(duan)上升,市(shi)場需求也隨之不斷(duan)增加(jia),行業(ye)(ye)發展(zhan)(zhan)態勢良好。Maigoo小編認為,隨著我國(guo)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)各(ge)品(pin)牌不斷(duan)提升技術工(gong)(gong)(gong)(gong)(gong)(gong)藝和產品(pin)性能(neng)(neng),電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)發展(zhan)(zhan)前景可觀,因此越來(lai)越多(duo)人看好電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)市(shi)場,展(zhan)(zhan)示出強烈(lie)的(de)加(jia)盟意愿(yuan)。但是創業(ye)(ye)并不是一帆風(feng)順的(de),有的(de)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)工(gong)(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)門店會(hui)因為經營不善、戰略失誤而破產倒閉,留下慘痛的(de)教訓,這(zhe)(zhe)往往跟創業(ye)(ye)者自身決(jue)策、周邊市(shi)場環境(jing)、消費(fei)者偏好等方(fang)面(mian)緊密相連。
有(you)些電動工(gong)(gong)具行業(ye)投資者在(zai)加(jia)盟電動工(gong)(gong)具行業(ye)之前,忽視了市場調研環節,在(zai)不(bu)了解行業(ye)現(xian)(xian)狀和未來發展趨勢下(xia)盲目開店(dian),很(hen)有(you)可(ke)能會(hui)因為經營規劃和行業(ye)發展格局不(bu)符(fu)而導致經營不(bu)善,所以Maigoo小(xiao)編(bian)提醒(xing),投資者要(yao)注重電動工(gong)(gong)具市場調研工(gong)(gong)作(zuo),在(zai)把握好政府(fu)政策標(biao)準和行業(ye)現(xian)(xian)狀之后再(zai)開業(ye)經營。
有些電動工具行業投(tou)資者在選(xuan)擇加盟品(pin)(pin)牌(pai)(pai)(pai)時過于看重品(pin)(pin)牌(pai)(pai)(pai)實力,沒(mei)有深入(ru)調查該品(pin)(pin)牌(pai)(pai)(pai)的(de)經(jing)營模(mo)式(shi)和發(fa)(fa)展戰略布局是否符合自(zi)己(ji)的(de)投(tou)資規劃,很(hen)有可能會(hui)因為(wei)品(pin)(pin)牌(pai)(pai)(pai)發(fa)(fa)展理(li)念與自(zi)己(ji)的(de)投(tou)資預期相沖(chong)突而影響門店(dian)的(de)運營,所以Maigoo小編提醒(xing),投(tou)資者在選(xuan)擇加盟品(pin)(pin)牌(pai)(pai)(pai)時,除了注重品(pin)(pin)牌(pai)(pai)(pai)實力,還要進行經(jing)營理(li)念、品(pin)(pin)牌(pai)(pai)(pai)信用、品(pin)(pin)牌(pai)(pai)(pai)口碑等多方面的(de)考察(cha)。
有些(xie)電動工具行業投資(zi)者在(zai)開店(dian)時過(guo)于依靠加盟總部(bu)提供的選址方案,等(deng)到(dao)開業時才發現這個店(dian)鋪(pu)(pu)的地理(li)位置(zhi)并沒有達到(dao)自己的預(yu)期(qi)效果,門(men)(men)店(dian)經營(ying)狀況并不理(li)想,并且因為店(dian)鋪(pu)(pu)租金(jin)過(guo)高導致門(men)(men)店(dian)運營(ying)壓力過(guo)大(da),大(da)大(da)增加投資(zi)風險,所以(yi)Maigoo小編提醒,投資(zi)者要注意謹慎(shen)挑選門(men)(men)店(dian)地址,盡量選擇一個租金(jin)性(xing)價(jia)比高且地理(li)位置(zhi)優越(yue)、交通便(bian)利的店(dian)鋪(pu)(pu)。
有些電動工具(ju)行業投資者(zhe)(zhe)認(ren)為(wei)產品(pin)(pin)售賣出去之后(hou)(hou),后(hou)(hou)續出現的(de)(de)(de)任何使用問題都與門(men)店(dian)無關(guan),忽視了(le)電動工具(ju)產品(pin)(pin)的(de)(de)(de)售后(hou)(hou)服務(wu),很(hen)有可能會因為(wei)消(xiao)費者(zhe)(zhe)的(de)(de)(de)售后(hou)(hou)權益得(de)不到保(bao)障影響門(men)店(dian)的(de)(de)(de)口碑和信譽,進而失(shi)去消(xiao)費者(zhe)(zhe)的(de)(de)(de)選擇,導(dao)致門(men)店(dian)經(jing)營慘淡的(de)(de)(de)局面(mian),所以Maigoo小編提醒,投資者(zhe)(zhe)要注重售后(hou)(hou)服務(wu)環節,口碑和形象對于門(men)店(dian)經(jing)營來說至關(guan)重要。