寵物店市(shi)場怎么(me)樣？近年來隨著人(ren)們生活水平的(de)(de)提高以(yi)及(ji)消(xiao)費的(de)(de)升級推(tui)動著我國飼養寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)熱潮的(de)(de)興起，在這(zhe)個背景(jing)下(xia)，為適應(ying)寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)美容、醫(yi)療、食品供(gong)應(ying)以(yi)及(ji)寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)活體(ti)銷售等(deng)需(xu)求(qiu)，寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)應(ying)運而生，滿足了消(xiao)費者的(de)(de)各種需(xu)求(qiu)，寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)具(ju)有極(ji)好的(de)(de)發(fa)展前景(jing)。通過對寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)行(xing)業(ye)加(jia)盟代理(li)前景(jing)分(fen)析、消(xiao)費市(shi)場規模、搜(sou)索指數趨勢、地域分(fen)布(bu)情況、行(xing)業(ye)發(fa)展前景(jing)等(deng)方面分(fen)析，可以(yi)了解(jie)到寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)行(xing)業(ye)現狀(zhuang)以(yi)及(ji)未來發(fa)展方向(xiang)，找到其中的(de)(de)商(shang)機，為有意向(xiang)加(jia)入寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)行(xing)業(ye)的(de)(de)投(tou)資(zi)者提供(gong)一定的(de)(de)參考(kao)。那(nei)么(me)，Maigoo小編為您整理(li)了寵(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店(dian)行(xing)業(ye)加(jia)盟前景(jing)分(fen)析，希望對您有所幫(bang)助(zhu)。
寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店特(te)指提供寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)出售，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用品(pin)售賣，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)洗(xi)護服務(wu)的一(yi)體化商店。寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)行業(ye)在發(fa)達國(guo)家已經有百余年的發(fa)展(zhan)歷史，與寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)相關的產業(ye)已十(shi)分成熟(shu)。國(guo)內寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)行業(ye)起步相對較(jiao)晚，但(dan)隨著人們經濟水平的提高、思(si)想觀念的轉(zhuan)變以及人口(kou)老齡化和單身、丁(ding)克群(qun)體的增長(chang)，飼養寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)成為人們的一(yi)種情感寄(ji)托，人們從寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)身上獲取溫暖和陪(pei)伴(ban)，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)經濟由此快(kuai)速(su)發(fa)展(zhan)，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店行業(ye)也(ye)得到了相應的增長(chang)。
寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)在(zai)(zai)發(fa)達國(guo)家已(yi)經(jing)有(you)百余年的(de)(de)(de)發(fa)展(zhan)歷史，與(yu)寵(chong)(chong)(chong)物(wu)(wu)(wu)相關的(de)(de)(de)產(chan)業(ye)已(yi)十分成(cheng)(cheng)熟。國(guo)內(nei)寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)起步(bu)相對較晚(wan)，但(dan)隨著(zhu)人們(men)(men)經(jing)濟(ji)水(shui)平的(de)(de)(de)提高、思想觀念的(de)(de)(de)轉(zhuan)變(bian)以及人口老齡(ling)化(hua)和單(dan)身(shen)、丁克群體(ti)的(de)(de)(de)增長，飼養寵(chong)(chong)(chong)物(wu)(wu)(wu)成(cheng)(cheng)為(wei)人們(men)(men)的(de)(de)(de)一(yi)(yi)種情感寄(ji)托(tuo)，人們(men)(men)從寵(chong)(chong)(chong)物(wu)(wu)(wu)身(shen)上獲取溫暖和陪(pei)伴，寵(chong)(chong)(chong)物(wu)(wu)(wu)經(jing)濟(ji)由(you)(you)此快(kuai)速發(fa)展(zhan)。Maigoo小編(bian)認(ren)為(wei)，隨著(zhu)中國(guo)經(jing)濟(ji)的(de)(de)(de)增長，寵(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)得到(dao)了(le)(le)迅猛的(de)(de)(de)發(fa)展(zhan)，人們(men)(men)飼養寵(chong)(chong)(chong)物(wu)(wu)(wu)已(yi)經(jing)由(you)(you)單(dan)純的(de)(de)(de)賞玩而轉(zhuan)變(bian)成(cheng)(cheng)人們(men)(men)精神(shen)的(de)(de)(de)一(yi)(yi)種寄(ji)托(tuo)，寵(chong)(chong)(chong)物(wu)(wu)(wu)的(de)(de)(de)角色也(ye)(ye)悄(qiao)然發(fa)生(sheng)著(zhu)變(bian)化(hua)，已(yi)經(jing)日(ri)益成(cheng)(cheng)為(wei)人們(men)(men)生(sheng)活(huo)的(de)(de)(de)伴侶，在(zai)(zai)促進和諧社會發(fa)揮著(zhu)不(bu)可替代的(de)(de)(de)調節作用，越(yue)(yue)來越(yue)(yue)多的(de)(de)(de)人開(kai)始養寵(chong)(chong)(chong)物(wu)(wu)(wu)，在(zai)(zai)這(zhe)樣(yang)的(de)(de)(de)環境下，寵(chong)(chong)(chong)物(wu)(wu)(wu)店行(xing)(xing)業(ye)也(ye)(ye)得到(dao)了(le)(le)快(kuai)速的(de)(de)(de)發(fa)展(zhan)。
據(ju)數(shu)據(ju)統計顯示：2015-2020年(nian)，我國(guo)寵(chong)(chong)物(wu)(wu)行(xing)業(ye)消費(fei)市(shi)(shi)(shi)場(chang)規模(mo)持續(xu)上漲。我國(guo)寵(chong)(chong)物(wu)(wu)行(xing)業(ye)消費(fei)市(shi)(shi)(shi)場(chang)規模(mo)由2015年(nian)的(de)248.6億(yi)元增長至2020年(nian)的(de)727.3億(yi)元，2020年(nian)中國(guo)寵(chong)(chong)物(wu)(wu)消費(fei)市(shi)(shi)(shi)場(chang)規模(mo)727.3億(yi)元，同比增長21.1%。Maigoo小編認為，寵(chong)(chong)物(wu)(wu)店是提供寵(chong)(chong)物(wu)(wu)出售(shou)，寵(chong)(chong)物(wu)(wu)用品售(shou)賣(mai)，寵(chong)(chong)物(wu)(wu)洗護服務的(de)一體化商店，寵(chong)(chong)物(wu)(wu)行(xing)業(ye)消費(fei)市(shi)(shi)(shi)場(chang)的(de)快(kuai)速增長，也會帶動著寵(chong)(chong)物(wu)(wu)店行(xing)業(ye)的(de)發展(zhan)，未來寵(chong)(chong)物(wu)(wu)店消費(fei)市(shi)(shi)(shi)場(chang)規模(mo)的(de)還將會持續(xu)上升。寵(chong)(chong)物(wu)(wu)店行(xing)業(ye)市(shi)(shi)(shi)場(chang)規模(mo)為投資寵(chong)(chong)物(wu)(wu)店行(xing)業(ye)的(de)創業(ye)者(zhe)提供了一個參考(kao)。
解析
近(jin)五年(nian)來(lai)，寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)搜索指(zhi)數總體呈現(xian)下降(jiang)(jiang)趨勢，2017年(nian)到2020年(nian)寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)搜索指(zhi)數呈逐年(nian)下降(jiang)(jiang)趨勢，2021年(nian)行(xing)業(ye)搜索指(zhi)數有所增(zeng)長。據Maigoo小(xiao)編了解，相比(bi)于(yu)國(guo)際寵(chong)(chong)(chong)(chong)物(wu)(wu)市場(chang)，國(guo)內寵(chong)(chong)(chong)(chong)物(wu)(wu)市場(chang)起步較晚，在2010年(nian)以后呈現(xian)了較為(wei)快速(su)的發展(zhan)增(zeng)速(su)。因為(wei)目前我國(guo)飼養(yang)寵(chong)(chong)(chong)(chong)物(wu)(wu)的家庭已經具有一定的規(gui)模，寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)在市場(chang)已經呈現(xian)常態化(hua)，所以關(guan)注度慢(man)(man)慢(man)(man)下降(jiang)(jiang)。但隨(sui)著人口(kou)老齡化(hua)和單身(shen)、丁克群體的增(zeng)長，飼養(yang)寵(chong)(chong)(chong)(chong)物(wu)(wu)成為(wei)人們的一種情感寄托，寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)也將得到了相應(ying)的增(zeng)長。寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)還有很大的發展(zhan)空間。
百度指數寵物店(dian)(dian)的(de)地域分布情況來(lai)看(kan)，華東(dong)(dong)地區(qu)(qu)和(he)華南(nan)地區(qu)(qu)的(de)搜索(suo)量是最(zui)大的(de)，其次是華北(bei)(bei)(bei)、華中、西南(nan)地區(qu)(qu)，東(dong)(dong)北(bei)(bei)(bei)和(he)西北(bei)(bei)(bei)搜索(suo)量相對(dui)(dui)來(lai)說較(jiao)少。廣(guang)東(dong)(dong)、江(jiang)蘇、山東(dong)(dong)、北(bei)(bei)(bei)京(jing)、浙(zhe)江(jiang)這(zhe)五個(ge)省(sheng)份的(de)消費(fei)者對(dui)(dui)寵物店(dian)(dian)的(de)關注度較(jiao)高。從數據上(shang)看(kan)，我(wo)國北(bei)(bei)(bei)京(jing)、上(shang)海、深圳、廣(guang)州、成都(dou)這(zhe)五個(ge)城(cheng)市(shi)的(de)寵物店(dian)(dian)潛在消費(fei)市(shi)場是最(zui)大的(de)。Maigoo小(xiao)編認為，在華東(dong)(dong)地區(qu)(qu)和(he)華南(nan)地區(qu)(qu)加盟寵物店(dian)(dian)開店(dian)(dian)創(chuang)業，是一個(ge)不錯的(de)選擇(ze)。
隨著人均收入的增(zeng)加，寵(chong)(chong)(chong)物(wu)家長有更充實的經濟能力提高(gao)寵(chong)(chong)(chong)物(wu)的生(sheng)活質(zhi)量，這(zhe)會帶動(dong)寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)的需(xu)求增(zeng)加，促進寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)的消費升級，進而拉動(dong)寵(chong)(chong)(chong)物(wu)店(dian)行業的發(fa)展。不僅如此，Maigoo小(xiao)編還了解到(dao)，收入的提高(gao)也使得寵(chong)(chong)(chong)物(wu)家長對寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)的需(xu)求更個性化，對產品(pin)(pin)(pin)質(zhi)量有更高(gao)的要求，這(zhe)有力地(di)推(tui)動(dong)了產業的升級和產品(pin)(pin)(pin)的更新換(huan)代，推(tui)動(dong)了寵(chong)(chong)(chong)物(wu)店(dian)行業的快速發(fa)展。
圍繞寵(chong)(chong)(chong)物(wu)(wu)的(de)(de)生(sheng)(sheng)老病死(si)，已經(jing)衍(yan)生(sheng)(sheng)出龐大的(de)(de)產業(ye)(ye)鏈(lian)，寵(chong)(chong)(chong)物(wu)(wu)經(jing)濟產業(ye)(ye)鏈(lian)的(de)(de)上中(zhong)下(xia)游(you)逐步(bu)完善，在上游(you)的(de)(de)活體(ti)飼養交易以及(ji)中(zhong)游(you)傳統(tong)的(de)(de)寵(chong)(chong)(chong)物(wu)(wu)食(shi)品用品環節之外，寵(chong)(chong)(chong)物(wu)(wu)醫療保(bao)健、寵(chong)(chong)(chong)物(wu)(wu)培訓等各(ge)類衍(yan)生(sheng)(sheng)服務和寵(chong)(chong)(chong)物(wu)(wu)產業(ye)(ye)細分(fen)市場得到充(chong)分(fen)發展。Maigoo小編認為，寵(chong)(chong)(chong)物(wu)(wu)店作為寵(chong)(chong)(chong)物(wu)(wu)行業(ye)(ye)下(xia)游(you)的(de)(de)重要組(zu)成部分(fen)，會隨著寵(chong)(chong)(chong)物(wu)(wu)行業(ye)(ye)市場規模的(de)(de)增(zeng)長(chang)得到快速增(zeng)長(chang)。
寵(chong)物(wu)產(chan)品(pin)(pin)所涵蓋的品(pin)(pin)類(lei)眾(zhong)多(duo)(duo)，涉及了(le)寵(chong)物(wu)的“吃、住、穿、行、玩”等多(duo)(duo)種生活(huo)場景與(yu)使(shi)用需求，包(bao)括了(le)寵(chong)物(wu)食品(pin)(pin)、窩墊(dian)(dian)、爬(pa)架、服飾(shi)、玩具(ju)、牽引出行、清潔用具(ju)及飲食用具(ju)等多(duo)(duo)類(lei)產(chan)品(pin)(pin)。同時(shi)，作為日用消費品(pin)(pin)，窩墊(dian)(dian)、爬(pa)架、玩具(ju)等寵(chong)物(wu)用品(pin)(pin)也需要在樣(yang)式、功能、材料等方面不斷做出創意創新(xin)，以(yi)滿足和(he)促進寵(chong)物(wu)家長的購物(wu)需求、寵(chong)物(wu)的使(shi)用玩耍及人寵(chong)互動。Maigoo小編認為，更多(duo)(duo)品(pin)(pin)類(lei)的寵(chong)物(wu)產(chan)品(pin)(pin)為寵(chong)物(wu)店注入新(xin)活(huo)力(li)。
鵬鴻
高牌地板
巧奪天工
來斯奧
如魚得水
歐肯
奇力頂墻
科布斯
歐仕萊
龍勝
