隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市場規模不斷擴大(da)。很多(duo)投資者紛(fen)(fen)紛(fen)(fen)加盟寵物(wu)(wu)(wu)店(dian)(dian)行業,開設經(jing)(jing)營寵物(wu)(wu)(wu)店(dian)(dian)加盟店(dian)(dian),那(nei)么如(ru)何(he)經(jing)(jing)營好寵物(wu)(wu)(wu)店(dian)(dian)加盟店(dian)(dian)?寵物(wu)(wu)(wu)店(dian)(dian)門店(dian)(dian)經(jing)(jing)營技巧(qiao)有哪些?其實(shi)如(ru)果(guo)能(neng)做好服務工(gong)作、店(dian)(dian)內環境(jing)、提高(gao)業務素質等方(fang)面,對(dui)門店(dian)(dian)經(jing)(jing)營有著很大(da)的幫助(zhu)。那(nei)么接下(xia)來請跟Maigoo小(xiao)編一起詳細了解寵物(wu)(wu)(wu)店(dian)(dian)門店(dian)(dian)三大(da)經(jing)(jing)營技巧(qiao)吧,希望對(dui)您(nin)有所(suo)幫助(zhu)。
寵(chong)(chong)(chong)物(wu)店特指提(ti)供寵(chong)(chong)(chong)物(wu)出售,寵(chong)(chong)(chong)物(wu)用(yong)品售賣,寵(chong)(chong)(chong)物(wu)洗護服務的(de)(de)(de)一(yi)體化商店。伴隨著經(jing)濟(ji)的(de)(de)(de)增長,寵(chong)(chong)(chong)物(wu)行業也(ye)迎來了新的(de)(de)(de)發展。飼(si)養寵(chong)(chong)(chong)物(wu)已經(jing)由單純的(de)(de)(de)賞(shang)玩轉變(bian)成(cheng)一(yi)種精(jing)神的(de)(de)(de)寄(ji)托。飼(si)主們(men)對于(yu)寵(chong)(chong)(chong)物(wu)的(de)(de)(de)關懷,不僅限于(yu)滿足于(yu)喂(wei)養它們(men),還希(xi)望給予(yu)寵(chong)(chong)(chong)物(wu)多(duo)元化的(de)(de)(de)生活,各色(se)(se)圍繞寵(chong)(chong)(chong)物(wu)的(de)(de)(de)特色(se)(se)服務也(ye)應運而生。寵(chong)(chong)(chong)物(wu)已然成(cheng)為人們(men)生活中(zhong)的(de)(de)(de)伴侶(lv),家庭中(zhong)不可缺少的(de)(de)(de)成(cheng)員,千億(yi)級(ji)的(de)(de)(de)寵(chong)(chong)(chong)物(wu)市場正在經(jing)歷新一(yi)輪消(xiao)費升(sheng)級(ji)。
我國寵(chong)(chong)(chong)(chong)物(wu)(wu)消(xiao)費(fei)熱點市(shi)場(chang)(chang)主要(yao)分布在一二線城市(shi),尤其在寵(chong)(chong)(chong)(chong)物(wu)(wu)醫療、寵(chong)(chong)(chong)(chong)物(wu)(wu)美容、寵(chong)(chong)(chong)(chong)物(wu)(wu)服(fu)裝(zhuang)等(deng)方(fang)面,發(fa)達(da)城市(shi)的(de)(de)接受(shou)度(du)更高。不過隨(sui)著我國經濟(ji)(ji)水平提(ti)高,人均可支配收入上升,電商(shang)巨頭們(men)紛紛“渠道下沉”,社會(hui)對寵(chong)(chong)(chong)(chong)物(wu)(wu)的(de)(de)關懷氛圍(wei)愈加(jia)濃厚,三四線城市(shi)剛剛興起的(de)(de)寵(chong)(chong)(chong)(chong)物(wu)(wu)經濟(ji)(ji)將迎來爆發(fa)。未來,隨(sui)著寵(chong)(chong)(chong)(chong)物(wu)(wu)飼養觀念的(de)(de)更廣泛(fan)普及和寵(chong)(chong)(chong)(chong)物(wu)(wu)行業(ye)延(yan)伸服(fu)務(wu)(wu)的(de)(de)挖掘(jue),我國寵(chong)(chong)(chong)(chong)物(wu)(wu)行業(ye)的(de)(de)市(shi)場(chang)(chang)空間(jian)將進一步擴(kuo)大。Maigoo小(xiao)編認為,要(yao)想(xiang)經營(ying)好(hao)(hao)寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)加(jia)盟店(dian)(dian)(dian),首先要(yao)做(zuo)(zuo)好(hao)(hao)門(men)店(dian)(dian)(dian)服(fu)務(wu)(wu)工(gong)作,為門(men)店(dian)(dian)(dian)經營(ying)做(zuo)(zuo)好(hao)(hao)保障(zhang)。還需要(yao)做(zuo)(zuo)好(hao)(hao)店(dian)(dian)(dian)內(nei)環境、提(ti)高業(ye)務(wu)(wu)素質等(deng),做(zuo)(zuo)好(hao)(hao)這些,對寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)加(jia)盟店(dian)(dian)(dian)經營(ying)會(hui)有很大的(de)(de)突破。
服(fu)務(wu)(wu)(wu)(wu)是(shi)門店(dian)(dian)經(jing)營(ying)的基礎,寵物(wu)店(dian)(dian)只有用(yong)好的服(fu)務(wu)(wu)(wu)(wu)才能(neng)留住顧(gu)客,為寵物(wu)店(dian)(dian)帶來持續的到訪量。Maigoo小編認為,寵物(wu)店(dian)(dian)的主體(ti)業(ye)務(wu)(wu)(wu)(wu)就是(shi)服(fu)務(wu)(wu)(wu)(wu),電商(shang)發達(da)的今天(tian),商(shang)品已(yi)經(jing)不具備競爭(zheng)力,只有服(fu)務(wu)(wu)(wu)(wu)才能(neng)體(ti)現實體(ti)店(dian)(dian)的優(you)勢。所以(yi)要做(zuo)好寵物(wu)店(dian)(dian)的服(fu)務(wu)(wu)(wu)(wu)工作,用(yong)優(you)質的服(fu)務(wu)(wu)(wu)(wu)帶動消(xiao)費。
顧(gu)客(ke)走進寵物(wu)(wu)店(dian)的(de)(de)(de)第一感受是門店(dian)味道(dao),其(qi)次是門店(dian)環境,如果顧(gu)客(ke)進店(dian)的(de)(de)(de)適合臭味撲鼻,產品(pin)凌(ling)亂(luan)而(er)且寵物(wu)(wu)毛發滿(man)地都是,那第一印象(xiang)就會非常(chang)不好(hao),也不可能再(zai)來了。Maigoo小編建議(yi),寵物(wu)(wu)店(dian)經(jing)營要及(ji)時打掃門店(dian)衛生,門店(dian)的(de)(de)(de)名譽(yu)一旦受損(sun),想再(zai)挽(wan)回是比(bi)較困難(nan)的(de)(de)(de)。
寵(chong)物店(dian)(dian)(dian)行業的(de)準入門檻不(bu)(bu)是非常高,每年都會(hui)有很多(duo)寵(chong)物店(dian)(dian)(dian)開(kai)店(dian)(dian)(dian)和(he)(he)倒閉,真正(zheng)經得起(qi)考(kao)驗的(de)都是那些不(bu)(bu)斷學習(xi)更新的(de)寵(chong)物店(dian)(dian)(dian)。所以Maigoo小編認為,要開(kai)好一家寵(chong)物店(dian)(dian)(dian),需要經營者不(bu)(bu)斷學習(xi)寵(chong)物店(dian)(dian)(dian)經營和(he)(he)寵(chong)物的(de)相關知識(shi),同時加強門店(dian)(dian)(dian)工(gong)作(zuo)人(ren)員的(de)職業素養和(he)(he)專業知識(shi)。