隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市(shi)場規模(mo)不斷擴大(da)。很多(duo)投資(zi)者紛紛加盟寵物店(dian)(dian)(dian)行業,開設(she)經營(ying)寵物店(dian)(dian)(dian)加盟店(dian)(dian)(dian),那(nei)么如何經營(ying)好寵物店(dian)(dian)(dian)加盟店(dian)(dian)(dian)?寵物店(dian)(dian)(dian)門店(dian)(dian)(dian)經營(ying)技巧有哪些?其實如果能做好服務工(gong)作(zuo)、店(dian)(dian)(dian)內(nei)環境、提高業務素質(zhi)等(deng)方面,對(dui)門店(dian)(dian)(dian)經營(ying)有著很大(da)的幫助。那(nei)么接下來(lai)請跟(gen)Maigoo小編(bian)一起(qi)詳(xiang)細了(le)解寵物店(dian)(dian)(dian)門店(dian)(dian)(dian)三大(da)經營(ying)技巧吧(ba),希望對(dui)您有所(suo)幫助。
寵(chong)(chong)物(wu)店特(te)指提供(gong)寵(chong)(chong)物(wu)出售(shou),寵(chong)(chong)物(wu)用品售(shou)賣(mai),寵(chong)(chong)物(wu)洗護服務的(de)(de)一(yi)體化商(shang)店。伴(ban)(ban)隨著經(jing)濟的(de)(de)增長,寵(chong)(chong)物(wu)行業(ye)也迎來了新的(de)(de)發展。飼養寵(chong)(chong)物(wu)已經(jing)由單純的(de)(de)賞玩轉(zhuan)變成一(yi)種(zhong)精神的(de)(de)寄托。飼主們對于寵(chong)(chong)物(wu)的(de)(de)關懷(huai),不僅限于滿足(zu)于喂養它們,還希(xi)望給(gei)予寵(chong)(chong)物(wu)多元化的(de)(de)生(sheng)活,各色圍(wei)繞寵(chong)(chong)物(wu)的(de)(de)特(te)色服務也應運(yun)而(er)生(sheng)。寵(chong)(chong)物(wu)已然成為人們生(sheng)活中的(de)(de)伴(ban)(ban)侶,家庭中不可缺少的(de)(de)成員(yuan),千億級的(de)(de)寵(chong)(chong)物(wu)市場正在經(jing)歷新一(yi)輪消費升(sheng)級。
我國寵(chong)物(wu)(wu)(wu)消費熱(re)點市(shi)場(chang)主要(yao)(yao)(yao)分布在一二線城(cheng)(cheng)市(shi),尤其在寵(chong)物(wu)(wu)(wu)醫療、寵(chong)物(wu)(wu)(wu)美(mei)容、寵(chong)物(wu)(wu)(wu)服(fu)裝等方面,發(fa)(fa)達城(cheng)(cheng)市(shi)的接受度更(geng)高。不(bu)過隨(sui)著我國經(jing)濟(ji)水平(ping)提(ti)高,人均(jun)可支(zhi)配收入(ru)上(shang)升,電商巨(ju)頭們紛紛“渠道下沉”,社會對寵(chong)物(wu)(wu)(wu)的關懷氛圍愈(yu)加濃厚(hou),三四線城(cheng)(cheng)市(shi)剛(gang)剛(gang)興起的寵(chong)物(wu)(wu)(wu)經(jing)濟(ji)將迎來爆發(fa)(fa)。未來,隨(sui)著寵(chong)物(wu)(wu)(wu)飼養觀念的更(geng)廣(guang)泛普及和寵(chong)物(wu)(wu)(wu)行(xing)業延伸(shen)服(fu)務(wu)的挖(wa)掘,我國寵(chong)物(wu)(wu)(wu)行(xing)業的市(shi)場(chang)空間將進一步擴(kuo)大(da)。Maigoo小編認為(wei),要(yao)(yao)(yao)想經(jing)營好(hao)寵(chong)物(wu)(wu)(wu)店(dian)加盟店(dian),首(shou)先(xian)要(yao)(yao)(yao)做(zuo)(zuo)好(hao)門(men)店(dian)服(fu)務(wu)工作(zuo),為(wei)門(men)店(dian)經(jing)營做(zuo)(zuo)好(hao)保障。還需要(yao)(yao)(yao)做(zuo)(zuo)好(hao)店(dian)內(nei)環境、提(ti)高業務(wu)素質等,做(zuo)(zuo)好(hao)這些,對寵(chong)物(wu)(wu)(wu)店(dian)加盟店(dian)經(jing)營會有很大(da)的突(tu)破。
服(fu)(fu)務(wu)(wu)是(shi)門店(dian)經營的(de)基礎,寵(chong)物店(dian)只(zhi)有用好(hao)的(de)服(fu)(fu)務(wu)(wu)才(cai)能留住顧客(ke),為寵(chong)物店(dian)帶(dai)來持續的(de)到訪量。Maigoo小編認為,寵(chong)物店(dian)的(de)主體(ti)業(ye)務(wu)(wu)就(jiu)是(shi)服(fu)(fu)務(wu)(wu),電(dian)商發達的(de)今(jin)天,商品已經不具備競爭力,只(zhi)有服(fu)(fu)務(wu)(wu)才(cai)能體(ti)現實體(ti)店(dian)的(de)優勢。所以要(yao)做(zuo)好(hao)寵(chong)物店(dian)的(de)服(fu)(fu)務(wu)(wu)工作,用優質(zhi)的(de)服(fu)(fu)務(wu)(wu)帶(dai)動(dong)消費(fei)。
顧客(ke)走進寵物店(dian)(dian)的第一感受是(shi)門店(dian)(dian)味道,其次是(shi)門店(dian)(dian)環(huan)境,如果顧客(ke)進店(dian)(dian)的適合臭味撲鼻,產品凌亂而且寵物毛(mao)發(fa)滿地都是(shi),那第一印象就會非(fei)常不好(hao),也(ye)不可(ke)能再來了。Maigoo小編建議(yi),寵物店(dian)(dian)經營要及時打掃門店(dian)(dian)衛生,門店(dian)(dian)的名譽一旦(dan)受損(sun),想再挽回是(shi)比較困難(nan)的。
寵(chong)物店(dian)(dian)行業(ye)的(de)(de)(de)準(zhun)入門(men)檻不是非常高,每年都(dou)會有很多(duo)寵(chong)物店(dian)(dian)開店(dian)(dian)和倒閉,真正經(jing)(jing)得(de)起(qi)考驗的(de)(de)(de)都(dou)是那些不斷(duan)學習(xi)更新(xin)的(de)(de)(de)寵(chong)物店(dian)(dian)。所(suo)以Maigoo小編認為,要開好一家寵(chong)物店(dian)(dian),需要經(jing)(jing)營(ying)者不斷(duan)學習(xi)寵(chong)物店(dian)(dian)經(jing)(jing)營(ying)和寵(chong)物的(de)(de)(de)相關知(zhi)識(shi),同時加強門(men)店(dian)(dian)工作人員的(de)(de)(de)職業(ye)素養和專(zhuan)業(ye)知(zhi)識(shi)。