新(xin)能(neng)源汽車補(bu)貼政(zheng)策、充(chong)電(dian)(dian)樁(zhuang)等基礎設施(shi)建設政(zheng)策以及藍(lan)天保衛等政(zheng)策給我國充(chong)電(dian)(dian)樁(zhuang)行(xing)業(ye)(ye)的(de)(de)(de)發(fa)展帶來了(le)有利的(de)(de)(de)政(zheng)策支持。經過(guo)多年的(de)(de)(de)發(fa)展，目(mu)前我國充(chong)電(dian)(dian)樁(zhuang)行(xing)業(ye)(ye)已(yi)經具備了(le)一定的(de)(de)(de)市場規(gui)模，但由于充(chong)電(dian)(dian)樁(zhuang)行(xing)業(ye)(ye)入局企業(ye)(ye)的(de)(de)(de)增加，充(chong)電(dian)(dian)樁(zhuang)行(xing)業(ye)(ye)競(jing)爭激烈，形勢嚴峻，再加上充(chong)電(dian)(dian)樁(zhuang)投放站點布局不合理(li)，導(dao)致充(chong)電(dian)(dian)樁(zhuang)運營面臨困難。在這個背(bei)景下，加盟商希望(wang)能(neng)通(tong)過(guo)舉辦一些促銷活動(dong)(dong)或是(shi)優惠活動(dong)(dong)吸引消費者，達到(dao)提高利潤的(de)(de)(de)目(mu)的(de)(de)(de)。那么充(chong)電(dian)(dian)樁(zhuang)站點怎么做(zuo)促銷活動(dong)(dong)？注重充(chong)電(dian)(dian)樁(zhuang)地推(tui)宣傳、進(jin)行(xing)用(yong)戶充(chong)電(dian)(dian)樁(zhuang)線下體驗、重視電(dian)(dian)子地圖的(de)(de)(de)充(chong)電(dian)(dian)樁(zhuang)促銷、推(tui)出充(chong)電(dian)(dian)樁(zhuang)充(chong)電(dian)(dian)包月(yue)會員服務可以幫助充(chong)電(dian)(dian)樁(zhuang)站點開好(hao)促銷活動(dong)(dong)。

Maigoo小編認為開展充(chong)電(dian)(dian)樁(zhuang)站點促銷時，加盟商(shang)需要注重充(chong)電(dian)(dian)樁(zhuang)的(de)地推宣(xuan)傳(chuan)。聘(pin)請兼(jian)職(zhi)人(ren)員到(dao)人(ren)流(liu)量密集的(de)商(shang)業廣場或(huo)(huo)是(shi)周(zhou)邊小區進行充(chong)電(dian)(dian)樁(zhuang)傳(chuan)單、優惠券派(pai)送(song)，或(huo)(huo)是(shi)在車流(liu)量大的(de)地段(duan)張貼(tie)路面(mian)廣告等(deng)等(deng)，吸(xi)引消費(fei)者的(de)注意力，達到(dao)充(chong)電(dian)(dian)樁(zhuang)促銷的(de)目(mu)的(de)。

要(yao)想實(shi)現充(chong)(chong)電(dian)樁(zhuang)促銷最大化，需要(yao)進(jin)行用戶線下充(chong)(chong)電(dian)體驗(yan)。Maigoo小編認為只有進(jin)行線下充(chong)(chong)電(dian)樁(zhuang)的(de)用戶體驗(yan)，消費(fei)者(zhe)才能知道利(li)用充(chong)(chong)電(dian)樁(zhuang)進(jin)行充(chong)(chong)電(dian)的(de)優惠和便利(li)。因(yin)此加盟(meng)商(shang)可(ke)以(yi)在(zai)車(che)流量或是人群密集的(de)場所舉辦線下充(chong)(chong)電(dian)體驗(yan)，讓車(che)主(zhu)親身體驗(yan)充(chong)(chong)電(dian)樁(zhuang)充(chong)(chong)電(dian)的(de)便捷。通過舉辦體驗(yan)活動，可(ke)以(yi)擴(kuo)大充(chong)(chong)電(dian)樁(zhuang)的(de)知名度，吸(xi)引(yin)車(che)主(zhu)選(xuan)擇加盟(meng)商(shang)的(de)充(chong)(chong)電(dian)樁(zhuang)進(jin)行充(chong)(chong)電(dian)。

電(dian)子地圖(tu)(tu)是充(chong)電(dian)樁舉辦促銷活(huo)動最好的方式(shi)。Maigoo小編建議加盟商在開(kai)展充(chong)電(dian)樁充(chong)電(dian)促銷活(huo)動時，可以(yi)利用(yong)合作的電(dian)子地圖(tu)(tu)進(jin)行促銷活(huo)動播報和推薦(jian)，如(ru)果(guo)車主有(you)充(chong)電(dian)需求時，可以(yi)優先推薦(jian)給車主。電(dian)子地圖(tu)(tu)使(shi)用(yong)范圍以(yi)及使(shi)用(yong)人群較廣，在電(dian)子地圖(tu)(tu)上(shang)進(jin)行充(chong)電(dian)樁促銷可以(yi)有(you)效(xiao)地擴大充(chong)電(dian)樁市(shi)場(chang)知名度。

一般來說，會(hui)員(yuan)有(you)著(zhu)其(qi)他(ta)類型(xing)消費者無(wu)法(fa)比擬的優勢(shi)，成為會(hui)員(yuan)可(ke)以享受到優惠價，獲得優惠券等(deng)等(deng)服(fu)(fu)務(wu)(wu)。因(yin)此Maigoo小編(bian)認為要想實(shi)(shi)現充(chong)(chong)(chong)電(dian)樁促銷，加盟商可(ke)以推出(chu)充(chong)(chong)(chong)電(dian)樁充(chong)(chong)(chong)電(dian)包(bao)月會(hui)員(yuan)服(fu)(fu)務(wu)(wu)。通過(guo)包(bao)月套餐充(chong)(chong)(chong)電(dian)服(fu)(fu)務(wu)(wu)，可(ke)以讓(rang)車主享受到充(chong)(chong)(chong)電(dian)優惠，并形成忠(zhong)誠度，實(shi)(shi)現充(chong)(chong)(chong)電(dian)樁的推廣促銷。