新能(neng)源汽車補貼政策(ce)(ce)、充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)等基礎設(she)施建(jian)設(she)政策(ce)(ce)以(yi)及藍(lan)天保衛(wei)等政策(ce)(ce)給我國(guo)(guo)充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行業的(de)發展帶來了(le)有利(li)的(de)政策(ce)(ce)支(zhi)持。經(jing)(jing)過(guo)多年的(de)發展，目前(qian)我國(guo)(guo)充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行業已經(jing)(jing)具備了(le)一定的(de)市(shi)場規(gui)模，但由于充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行業入局(ju)企業的(de)增加(jia)，充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行業競爭(zheng)激烈，形勢嚴峻，再加(jia)上充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)投(tou)放站點布局(ju)不(bu)合理，導致充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)運營(ying)面(mian)臨困(kun)難(nan)。在這個背景下(xia)，加(jia)盟商希望能(neng)通(tong)過(guo)舉辦(ban)一些促(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)或是優(you)惠活(huo)動(dong)(dong)吸(xi)引(yin)消費(fei)者，達(da)到提高利(li)潤(run)的(de)目的(de)。那么充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)站點怎么做促(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)？注重充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)地推宣傳、進行用戶充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)線下(xia)體驗、重視(shi)電(dian)(dian)(dian)子地圖的(de)充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)促(cu)銷(xiao)(xiao)、推出充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)充(chong)(chong)電(dian)(dian)(dian)包月(yue)會員(yuan)服務可以(yi)幫(bang)助充(chong)(chong)電(dian)(dian)(dian)樁(zhuang)站點開好促(cu)銷(xiao)(xiao)活(huo)動(dong)(dong)。

Maigoo小(xiao)編認為開展(zhan)充(chong)電樁站點促(cu)銷時，加盟商需要注重充(chong)電樁的(de)(de)(de)地(di)推宣傳。聘請兼職人員到人流(liu)(liu)量(liang)密集的(de)(de)(de)商業(ye)廣(guang)場或(huo)(huo)是周邊小(xiao)區進行充(chong)電樁傳單、優惠券派送，或(huo)(huo)是在車(che)流(liu)(liu)量(liang)大的(de)(de)(de)地(di)段張貼路面(mian)廣(guang)告等(deng)等(deng)，吸引消費者(zhe)的(de)(de)(de)注意力(li)，達到充(chong)電樁促(cu)銷的(de)(de)(de)目的(de)(de)(de)。

要(yao)想實現充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)促銷(xiao)最大(da)化(hua)，需要(yao)進行(xing)用(yong)戶線下充(chong)(chong)(chong)電(dian)體(ti)驗(yan)(yan)。Maigoo小編認為(wei)只(zhi)有進行(xing)線下充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)的(de)(de)(de)用(yong)戶體(ti)驗(yan)(yan)，消費者才能知道利用(yong)充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)進行(xing)充(chong)(chong)(chong)電(dian)的(de)(de)(de)優惠和便(bian)利。因此(ci)加盟商可以在車流量或是人(ren)群(qun)密集的(de)(de)(de)場所舉辦線下充(chong)(chong)(chong)電(dian)體(ti)驗(yan)(yan)，讓車主親(qin)身(shen)體(ti)驗(yan)(yan)充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)充(chong)(chong)(chong)電(dian)的(de)(de)(de)便(bian)捷(jie)。通(tong)過舉辦體(ti)驗(yan)(yan)活動(dong)，可以擴大(da)充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)的(de)(de)(de)知名度，吸(xi)引車主選擇加盟商的(de)(de)(de)充(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)進行(xing)充(chong)(chong)(chong)電(dian)。

電(dian)(dian)子(zi)(zi)(zi)地圖(tu)是(shi)充電(dian)(dian)樁(zhuang)舉辦促(cu)銷(xiao)(xiao)活(huo)動最(zui)好的(de)方式。Maigoo小編建(jian)議加(jia)盟商在開展充電(dian)(dian)樁(zhuang)充電(dian)(dian)促(cu)銷(xiao)(xiao)活(huo)動時，可以利用(yong)合作的(de)電(dian)(dian)子(zi)(zi)(zi)地圖(tu)進行促(cu)銷(xiao)(xiao)活(huo)動播報和推薦，如(ru)果車主(zhu)有充電(dian)(dian)需(xu)求時，可以優先推薦給(gei)車主(zhu)。電(dian)(dian)子(zi)(zi)(zi)地圖(tu)使用(yong)范圍以及使用(yong)人群較(jiao)廣，在電(dian)(dian)子(zi)(zi)(zi)地圖(tu)上進行充電(dian)(dian)樁(zhuang)促(cu)銷(xiao)(xiao)可以有效地擴大充電(dian)(dian)樁(zhuang)市場知名度。

一般來說，會員(yuan)有著其(qi)他類型(xing)消費(fei)者無(wu)法比擬(ni)的(de)優(you)(you)勢，成為(wei)會員(yuan)可(ke)以(yi)享受到優(you)(you)惠價，獲得(de)優(you)(you)惠券(quan)等等服(fu)務。因(yin)此Maigoo小編認為(wei)要想實現(xian)充(chong)(chong)電(dian)(dian)樁(zhuang)促銷(xiao)，加盟商可(ke)以(yi)推(tui)出充(chong)(chong)電(dian)(dian)樁(zhuang)充(chong)(chong)電(dian)(dian)包月會員(yuan)服(fu)務。通過包月套餐充(chong)(chong)電(dian)(dian)服(fu)務，可(ke)以(yi)讓車主享受到充(chong)(chong)電(dian)(dian)優(you)(you)惠，并形成忠誠度，實現(xian)充(chong)(chong)電(dian)(dian)樁(zhuang)的(de)推(tui)廣促銷(xiao)。