壁紙墻紙因其具有(you)安全環保(bao)、個性化強以及(ji)(ji)施工方便等特點，很多家庭在室內裝修時都會選擇壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)作為裝飾材料。投(tou)(tou)(tou)資(zi)者開始將(jiang)投(tou)(tou)(tou)資(zi)目光放(fang)在壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)上，壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)成為熱門投(tou)(tou)(tou)資(zi)項目。那(nei)么加盟(meng)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)生意怎么樣(yang)？隨(sui)著(zhu)我國中(zhong)產階(jie)級消(xiao)費群體的擴大，對(dui)(dui)價格合適(shi)以及(ji)(ji)品味較好的壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)需求較大。可(ke)(ke)見壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)發展前景廣闊，投(tou)(tou)(tou)資(zi)壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)利潤可(ke)(ke)觀。Maigoo小編為您(nin)整理了壁(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)加盟(meng)代(dai)理前景分析，希(xi)望對(dui)(dui)您(nin)有(you)所(suo)幫助。
壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)是(shi)(shi)一(yi)種(zhong)被廣(guang)泛應用在(zai)(zai)家(jia)庭住宅、酒店以(yi)及辦公室等室內裝修裝飾(shi)的(de)(de)(de)(de)(de)(de)(de)材料。根據(ju)相關數據(ju)顯示，歐美國(guo)家(jia)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)使(shi)用率可達50%以(yi)上，日韓(han)國(guo)家(jia)的(de)(de)(de)(de)(de)(de)(de)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)使(shi)用率更是(shi)(shi)高達98%以(yi)上，而(er)目前我國(guo)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)普及率僅達到(dao)15%左右，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)發(fa)展還(huan)不成(cheng)熟，還(huan)有著較大的(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)發(fa)展空間。隨(sui)著我國(guo)房地產的(de)(de)(de)(de)(de)(de)(de)發(fa)展，居(ju)民(min)住房裝修需求不斷擴大，特別是(shi)(shi)在(zai)(zai)消費(fei)群體逐(zhu)漸年輕化的(de)(de)(de)(de)(de)(de)(de)趨勢下，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)逐(zhu)漸受到(dao)了(le)(le)消費(fei)市(shi)場(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)喜愛(ai)，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)市(shi)場(chang)(chang)發(fa)展迅(xun)速。但隨(sui)著壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)發(fa)展的(de)(de)(de)(de)(de)(de)(de)擴大，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)也出現了(le)(le)許多問題，國(guo)內壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)競爭激烈(lie)，市(shi)場(chang)(chang)集(ji)中度較低；壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)管理還(huan)存在(zai)(zai)不足，各種(zhong)偽劣壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)產品(pin)泛濫，行(xing)業(ye)(ye)標準(zhun)不統一(yi)；在(zai)(zai)消費(fei)者(zhe)認(ren)(ren)知方面(mian)，由于壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)引導宣傳不到(dao)位(wei)，導致消費(fei)者(zhe)對壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)認(ren)(ren)知存在(zai)(zai)偏差。未(wei)來隨(sui)著壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)進一(yi)步規范(fan)發(fa)展，壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)市(shi)場(chang)(chang)市(shi)場(chang)(chang)空間仍十分廣(guang)闊。Maigoo小編認(ren)(ren)為在(zai)(zai)經過疫情(qing)的(de)(de)(de)(de)(de)(de)(de)洗禮后，我國(guo)壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)將會加快洗牌，不斷進行(xing)整合(he)重組；在(zai)(zai)消費(fei)需求改變的(de)(de)(de)(de)(de)(de)(de)推動(dong)下，未(wei)來壁(bi)(bi)(bi)(bi)(bi)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)墻(qiang)(qiang)(qiang)紙(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)行(xing)業(ye)(ye)將會向著個性化、綠色環保的(de)(de)(de)(de)(de)(de)(de)方向發(fa)展。
近(jin)五年(nian)來(lai)，我國墻(qiang)(qiang)紙(zhi)(zhi)整體搜(sou)索(suo)指數(shu)(shu)呈現出不(bu)斷下(xia)降的(de)趨(qu)勢。Maigoo小編認為墻(qiang)(qiang)紙(zhi)(zhi)的(de)搜(sou)索(suo)與(yu)房地(di)產(chan)行業(ye)發展(zhan)息息相關，由于(yu)房地(di)產(chan)行業(ye)發展(zhan)增速有所下(xia)降，墻(qiang)(qiang)紙(zhi)(zhi)作(zuo)為室內裝飾裝修材料也受到(dao)房地(di)產(chan)行業(ye)的(de)影響，導致墻(qiang)(qiang)紙(zhi)(zhi)搜(sou)索(suo)指數(shu)(shu)不(bu)斷下(xia)降。2020年(nian)由于(yu)受到(dao)疫情的(de)影響，墻(qiang)(qiang)紙(zhi)(zhi)行業(ye)受到(dao)沖擊，導致墻(qiang)(qiang)紙(zhi)(zhi)搜(sou)索(suo)指數(shu)(shu)不(bu)斷下(xia)降。
從百度指數(shu)墻紙(zhi)地域(yu)分布(bu)情況(kuang)來看，華(hua)東地區(qu)墻紙(zhi)搜索(suo)量最(zui)(zui)大(da)，東北地區(qu)墻紙(zhi)搜索(suo)指數(shu)較少。Maigoo小編認為華(hua)東地區(qu)社(she)會經濟(ji)發展水平(ping)較高，對(dui)新(xin)觀念新(xin)事(shi)物(wu)接(jie)受程(cheng)度較高，因(yin)此對(dui)墻紙(zhi)的關(guan)注(zhu)較大(da)。廣東、江蘇、浙江、四川以(yi)及(ji)山東這五個(ge)省市的消費者對(dui)壁紙(zhi)墻紙(zhi)關(guan)注(zhu)最(zui)(zui)高，其次是河(he)(he)南、安徽、湖北、福(fu)建以(yi)及(ji)河(he)(he)北等(deng)地區(qu)，因(yin)為二三線(xian)城市由于(yu)覆(fu)蓋了(le)大(da)部分居民，有著較大(da)的墻紙(zhi)需(xu)求(qiu)市場，因(yin)此在華(hua)東、華(hua)南以(yi)及(ji)西南地區(qu)加(jia)盟代理壁紙(zhi)墻紙(zhi)行業開店利潤(run)較為可(ke)觀。
根(gen)據(ju)數據(ju)圖表可(ke)以(yi)知(zhi)道，2014-2020年我國墻(qiang)紙銷量呈現(xian)出先升后降的(de)趨勢。2015-2017墻(qiang)紙銷量呈現(xian)出上升的(de)趨勢，2018-2020年由于(yu)受到(dao)房地產行業的(de)影響(xiang)以(yi)及新冠疫情的(de)沖擊，導致墻(qiang)紙銷量開始(shi)下降，2020年我國墻(qiang)紙銷售量為4.30億平方米。
近年(nian)來(lai)我國電(dian)商(shang)規模發(fa)展(zhan)不斷擴大，隨著我國電(dian)商(shang)平臺的(de)發(fa)展(zhan)，傳(chuan)統壁(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)建材市場(chang)到店(dian)購買(mai)的(de)銷售(shou)模式受到影響，壁(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)行(xing)業開始注重在電(dian)商(shang)平店(dian)鋪臺的(de)開發(fa)和建立。Maigoo小編(bian)認為傳(chuan)統的(de)壁(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)營銷模式被打(da)破，在新的(de)銷售(shou)模式不斷創新的(de)帶動下，壁(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)發(fa)展(zhan)前景可觀。
目前(qian)我國主要的消費群體(ti)仍是以(yi)中產階級為(wei)主，隨(sui)著商品房的銷售額的增(zeng)長以(yi)及(ji)二次裝(zhuang)修市(shi)場的發展，有經濟實(shi)力(li)的中產階級受到消費升級的影響(xiang)，對具(ju)有個(ge)性化以(yi)及(ji)環保綠色的壁紙(zhi)(zhi)墻紙(zhi)(zhi)需求不斷擴(kuo)大。Maigoo小編(bian)認為(wei)隨(sui)著我國中產階級的擴(kuo)大，壁紙(zhi)(zhi)墻紙(zhi)(zhi)購買(mai)力(li)也在不斷提升，這也給(gei)投資加盟壁紙(zhi)(zhi)墻紙(zhi)(zhi)行業(ye)開店的投資者打了一(yi)針強心劑。
隨(sui)著我國居(ju)民(min)生(sheng)活水平的(de)進一步提高，消(xiao)費(fei)者家居(ju)裝修裝飾消(xiao)費(fei)觀念(nian)也在不斷變化(hua)中。Maigoo小編認為隨(sui)著消(xiao)費(fei)觀念(nian)的(de)轉變，壁紙墻紙作為家居(ju)綠(lv)色健康環境的(de)體現，有著巨大的(de)需求市(shi)場。因(yin)此(ci)投(tou)資加盟壁紙墻紙開店(dian)前(qian)景可觀，市(shi)場需求空(kong)間(jian)巨大。
