在電子產品充斥的影響下,越來越多的人重視紙質書籍閱讀。現如今市場上有不少的書店品牌,在“文創商業模式”發展的推動下,不少人想開一家書店。那么加盟書店生意怎么樣?隨著(zhu)我國(guo)實(shi)體書店的轉型(xing)發展,書店行業發展迎來新的階段,在教育行業發展的帶動(dong)下,書店行業整體投資(zi)環境利好。Maigoo小編為您整理了書店行業加盟代(dai)理前景分析,希(xi)望對(dui)您有所幫助。
書店是一種用于銷售和展示書籍以及銷售其他相關商品的商店。目前我國書店已經由使命、情懷、美感階段逐漸進入到了品牌建設的全新階段。根據相關數據顯示,2021年我國(guo)圖書零售(shou)市(shi)場規模為1106億元(yuan),由(you)于受到(dao)新冠疫情(qing)的(de)影響,又在電商線(xian)上銷售規模發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)沖擊下,我(wo)國(guo)線(xian)下實(shi)體書(shu)(shu)(shu)店(dian)(dian)銷售碼洋(yang)規模有(you)所下降(jiang)。從我(wo)國(guo)書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)現(xian)狀來(lai)看(kan),在互聯網時(shi)代,傳播閱(yue)讀(du)媒介出現(xian)了較(jiao)大的(de)變化(hua),通過線(xian)下實(shi)體書(shu)(shu)(shu)店(dian)(dian)閱(yue)讀(du)購(gou)買書(shu)(shu)(shu)籍(ji)的(de)方(fang)式也(ye)隨(sui)(sui)之變化(hua)。特別是(shi)受到(dao)線(xian)上書(shu)(shu)(shu)籍(ji)銷售發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)影響,書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)面臨困境。Maigoo小編認為隨(sui)(sui)著我(wo)國(guo)圖書(shu)(shu)(shu)知識產權保護的(de)加強,在國(guo)家(jia)政策的(de)維護下,書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)逐漸(jian)可持(chi)續(xu)化(hua)。同時(shi),隨(sui)(sui)著個性化(hua)需(xu)求的(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan),書(shu)(shu)(shu)店(dian)(dian)轉型升級不(bu)斷加快,各種網紅書(shu)(shu)(shu)店(dian)(dian)、“書(shu)(shu)(shu)店(dian)(dian)+”等多(duo)元化(hua)模式紛紛出現(xian),書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)也(ye)將持(chi)續(xu)加快品牌建設(she)步伐,未來(lai)書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)空間仍十分廣闊。在全(quan)民閱(yue)讀(du)戰(zhan)略(lve)的(de)帶動下,居民閱(yue)讀(du)習(xi)慣逐漸(jian)養成,閱(yue)讀(du)紙質書(shu)(shu)(shu)籍(ji)需(xu)求不(bu)斷擴大,進一步推動了書(shu)(shu)(shu)店(dian)(dian)行(xing)(xing)業(ye)的(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)。
近(jin)五年(nian)來,我國(guo)書(shu)(shu)店(dian)整體搜索(suo)指(zhi)數整體呈現(xian)出不斷下(xia)(xia)降的趨勢(shi),2021年(nian)書(shu)(shu)店(dian)搜索(suo)指(zhi)數有所(suo)上(shang)(shang)升。Maigoo小編(bian)認為(wei)在互聯(lian)網時(shi)代,受到電子書(shu)(shu)籍(ji)發展影響,以及電商書(shu)(shu)籍(ji)銷售的沖擊,導致線下(xia)(xia)實(shi)體書(shu)(shu)店(dian)搜索(suo)指(zhi)數不斷下(xia)(xia)降。2021年(nian)由于疫情(qing)之下(xia)(xia),居(ju)民居(ju)家(jia)時(shi)間變(bian)多,在倡導全民閱(yue)讀(du)的帶動下(xia)(xia),人(ren)們居(ju)家(jia)閱(yue)讀(du)規模不斷擴大,促(cu)使著2021年(nian)書(shu)(shu)店(dian)搜索(suo)指(zhi)數有所(suo)上(shang)(shang)升。
從百度指(zhi)數書(shu)店(dian)(dian)(dian)(dian)地(di)(di)域分(fen)布情況來看,華(hua)東(dong)(dong)地(di)(di)區(qu)書(shu)店(dian)(dian)(dian)(dian)搜(sou)索量(liang)(liang)最大,西北(bei)地(di)(di)區(qu)書(shu)店(dian)(dian)(dian)(dian)搜(sou)索量(liang)(liang)較(jiao)少。Maigoo小編認(ren)為華(hua)東(dong)(dong)地(di)(di)區(qu)經濟水(shui)平較(jiao)為發(fa)達,在良好(hao)的教育環境氛圍(wei)下,華(hua)東(dong)(dong)地(di)(di)區(qu)居民對(dui)(dui)書(shu)店(dian)(dian)(dian)(dian)的關(guan)(guan)注(zhu)更高(gao),推動著華(hua)東(dong)(dong)地(di)(di)區(qu)書(shu)店(dian)(dian)(dian)(dian)搜(sou)索指(zhi)數提(ti)(ti)高(gao)。廣(guang)東(dong)(dong)省份對(dui)(dui)書(shu)店(dian)(dian)(dian)(dian)關(guan)(guan)注(zhu)較(jiao)大,這與廣(guang)東(dong)(dong)省經濟發(fa)展(zhan)以及公共建設(she)投入規模相關(guan)(guan),這為廣(guang)東(dong)(dong)地(di)(di)區(qu)書(shu)店(dian)(dian)(dian)(dian)發(fa)展(zhan)提(ti)(ti)供(gong)了較(jiao)好(hao)的基礎。北(bei)京、上海(hai)地(di)(di)區(qu)的消費(fei)者對(dui)(dui)書(shu)店(dian)(dian)(dian)(dian)關(guan)(guan)注(zhu)較(jiao)高(gao)。因此,在華(hua)東(dong)(dong)地(di)(di)區(qu)投資書(shu)店(dian)(dian)(dian)(dian)行業開店(dian)(dian)(dian)(dian)比較(jiao)有潛力。
根據圖表(biao)可以知道(dao),我(wo)國城市(shi)新開書(shu)店數量(liang)排行(xing)前十的城市(shi)分(fen)別(bie)是(shi)(shi)北京、西安(an)、徐州、蘇州、南(nan)(nan)京、連云(yun)港、哈爾濱、南(nan)(nan)通、上(shang)海、重慶等地(di)(di)區,北京新開書(shu)店數量(liang)最多,為639家。Maigoo小編(bian)認(ren)為新開書(shu)店排行(xing)前十的城市(shi)大(da)多位(wei)于東(dong)(dong)部(bu)地(di)(di)區,東(dong)(dong)部(bu)地(di)(di)區由于社會經濟發展水平較(jiao)高(gao),受教育程度普(pu)遍(bian)較(jiao)高(gao),因此東(dong)(dong)部(bu)地(di)(di)區的消費者對書(shu)籍(ji)的需求較(jiao)大(da)。特別(bie)是(shi)(shi)在“書(shu)店+餐飲”等多元化經營模(mo)式的推動下,東(dong)(dong)部(bu)地(di)(di)區新開書(shu)店數量(liang)逐漸提高(gao)。
目前我(wo)國紙(zhi)質(zhi)(zhi)圖(tu)(tu)書(shu)(shu)閱讀(du)量正處于(yu)較低水平(ping)階段,為刺激我(wo)國居民(min)紙(zhi)質(zhi)(zhi)閱讀(du)規模的擴大,國家全民(min)閱讀(du)戰(zhan)略深入發展(zhan)。Maigoo小(xiao)編(bian)認為在全民(min)閱讀(du)戰(zhan)略的推動下,我(wo)國書(shu)(shu)店行業(ye)發展(zhan)將(jiang)迎來利好(hao)(hao)階段。在較大的圖(tu)(tu)書(shu)(shu)閱讀(du)需(xu)求下,書(shu)(shu)店行業(ye)發展(zhan)長期利好(hao)(hao)。
受到新冠疫情的影響,我(wo)國居民(min)居家時間(jian)大(da)大(da)增加,為(wei)(wei)實現合(he)理規(gui)劃(hua)時間(jian),提高居家生活質(zhi)量(liang),越(yue)來越(yue)多的消(xiao)費者開始注重居家閱讀。Maigoo小編認為(wei)(wei)在疫情之下,居民(min)居家閱讀需求不斷(duan)擴(kuo)大(da),書店作為(wei)(wei)銷售(shou)展示書籍(ji)的商(shang)店,圖(tu)書行業規(gui)模(mo)將不斷(duan)擴(kuo)大(da)。
以(yi)圖書(shu)(shu)銷(xiao)售為主導的(de)傳統書(shu)(shu)店(dian)(dian)模式對現代年(nian)輕(qing)消費者的(de)吸引力已經(jing)逐(zhu)漸(jian)降低,為刺激(ji)年(nian)輕(qing)消費者的(de)閱讀需求,各種“書(shu)(shu)店(dian)(dian)+”多元(yuan)化書(shu)(shu)店(dian)(dian)經(jing)營模式發(fa)展(zhan)迅速,書(shu)(shu)店(dian)(dian)行業迎來轉型升級。Maigoo小(xiao)編認為在“書(shu)(shu)店(dian)(dian)+”多元(yuan)化模式發(fa)展(zhan)的(de)帶動下,書(shu)(shu)店(dian)(dian)行業持續突破創新,書(shu)(shu)店(dian)(dian)行業發(fa)展(zhan)空間廣闊(kuo),前景可觀。