麻(ma)(ma)辣(la)(la)誘(you)惑(huo)自2002年(nian)創立之初,便確立了以麻(ma)(ma)辣(la)(la)味(wei)型菜品(pin)為(wei)主打的(de)(de)(de)特色品(pin)牌定(ding)位,多年(nian)來,一(yi)直專注于發(fa)掘川、湘、滇、黔等地深(shen)受群眾喜愛(ai)的(de)(de)(de)麻(ma)(ma)辣(la)(la)菜式。2014年(nian),經(jing)過閉(bi)關兩年(nian)的(de)(de)(de)市場(chang)調研(yan)、供應鏈建設與產(chan)品(pin)研(yan)發(fa),麻(ma)(ma)辣(la)(la)誘(you)惑(huo)推出(chu)了新(xin)一(yi)代爆款產(chan)品(pin)——麻(ma)(ma)辣(la)(la)小(xiao)龍蝦(xia)。麻(ma)(ma)辣(la)(la)誘(you)惑(huo)的(de)(de)(de)麻(ma)(ma)小(xiao)采(cai)用干凈無污染的(de)(de)(de)白鰓(sai)小(xiao)龍蝦(xia)制(zhi)作,味(wei)道(dao)重鮮(xian)香(xiang)、輕麻(ma)(ma)辣(la)(la),深(shen)受食客喜愛(ai)。經(jing)過多年(nian)的(de)(de)(de)迅猛(meng)發(fa)展,麻(ma)(ma)辣(la)(la)誘(you)惑(huo)已經(jing)初步建成小(xiao)龍蝦(xia)全(quan)球供應鏈,并研(yan)發(fa)出(chu)麻(ma)(ma)辣(la)(la)、蒜蓉(rong)、十三香(xiang)、紫蘇等口味(wei)的(de)(de)(de)小(xiao)龍蝦(xia)產(chan)品(pin)。在線(xian)(xian)下,全(quan)國24家門店(dian),日均2萬(wan)客流(liu);在線(xian)(xian)上,積累超(chao)過3萬(wan)忠實消費者,每天售出(chu)20萬(wan)余只(zhi)小(xiao)龍蝦(xia),在細分(fen)品(pin)類(lei)市場(chang)中出(chu)類(lei)拔萃。
截至2018年3月,麻小(xiao)│麻辣誘惑在北京擁有11家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),上(shang)海(hai)4家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),石家(jia)(jia)莊2家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),西安2家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),南京1家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),武(wu)漢1家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),西寧1家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),銀川1家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),蘭(lan)州1家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),共計24家(jia)(jia)門(men)(men)店(dian)(dian)(dian)(dian),以及2個配(pei)送中心。目前,員(yuan)工人數超過2000名(ming),營業總面積近3萬(wan)平方米。