新(xin)(xin)消(xiao)(xiao)費(fei)(fei)品(pin)(pin)(pin)牌(pai)(pai)(pai)50強(qiang)(qiang)是(shi)CNPP榜(bang)(bang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)榜(bang)(bang)品(pin)(pin)(pin)牌(pai)(pai)(pai)研究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)聯(lian)合CN10排(pai)排(pai)榜(bang)(bang)數(shu)(shu)(shu)(shu)(shu)(shu)據研究(jiu)(jiu)部門根據新(xin)(xin)消(xiao)(xiao)費(fei)(fei)品(pin)(pin)(pin)牌(pai)(pai)(pai)個性(xing)化、細分(fen)(fen)化、多(duo)樣化的(de)(de)(de)(de)特點，并基于獨立的(de)(de)(de)(de)大數(shu)(shu)(shu)(shu)(shu)(shu)據評價體系和(he)市場(chang)競(jing)爭力(li)(li)(li)、產(chan)(chan)品(pin)(pin)(pin)創(chuang)新(xin)(xin)力(li)(li)(li)、品(pin)(pin)(pin)牌(pai)(pai)(pai)影(ying)(ying)響力(li)(li)(li)、資本關注(zhu)度(du)等(deng)多(duo)維度(du)評定(ding)分(fen)(fen)析(xi)，主(zhu)要涵蓋食(shi)品(pin)(pin)(pin)酒飲、生活方式、美妝個護等(deng)多(duo)個領域(yu)的(de)(de)(de)(de)頭(tou)部創(chuang)新(xin)(xin)企(qi)業(ye)(ye)(ye)(ye)。榜(bang)(bang)單(dan)(dan)相(xiang)關數(shu)(shu)(shu)(shu)(shu)(shu)據參考了億歐網(wang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)新(xin)(xin)消(xiao)(xiao)費(fei)(fei)發展洞察暨品(pin)(pin)(pin)牌(pai)(pai)(pai)力(li)(li)(li)榜(bang)(bang)單(dan)(dan)、第一財經商(shang)(shang)業(ye)(ye)(ye)(ye)數(shu)(shu)(shu)(shu)(shu)(shu)據中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)新(xin)(xin)消(xiao)(xiao)費(fei)(fei)品(pin)(pin)(pin)牌(pai)(pai)(pai)年度(du)增長(chang)力(li)(li)(li)榜(bang)(bang)單(dan)(dan)、社(she)會智庫網(wang)經社(she)電子商(shang)(shang)務研究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)數(shu)(shu)(shu)(shu)(shu)(shu)字(zi)化新(xin)(xin)消(xiao)(xiao)費(fei)(fei)品(pin)(pin)(pin)牌(pai)(pai)(pai)“百強(qiang)(qiang)榜(bang)(bang)”等(deng)名(ming)單(dan)(dan)，榜(bang)(bang)單(dan)(dan)將(jiang)每年度(du)更(geng)新(xin)(xin)一次，名(ming)單(dan)(dan)僅供參考。百強(qiang)(qiang)名(ming)單(dan)(dan)以財富世界(jie)500強(qiang)(qiang)、國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)科學技術(shu)獎(jiang)、國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)企(qi)業(ye)(ye)(ye)(ye)技術(shu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、上(shang)市公(gong)司(si)（中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)、世界(jie)著名(ming)證券交(jiao)易所上(shang)市的(de)(de)(de)(de)企(qi)業(ye)(ye)(ye)(ye)）、高新(xin)(xin)技術(shu)企(qi)業(ye)(ye)(ye)(ye)、瞪羚企(qi)業(ye)(ye)(ye)(ye)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華老字(zi)號(hao)、制造業(ye)(ye)(ye)(ye)單(dan)(dan)項冠軍、福布(bu)斯2000強(qiang)(qiang)、專精特新(xin)(xin)小(xiao)巨人(ren)、受馳名(ming)商(shang)(shang)標保護的(de)(de)(de)(de)企(qi)業(ye)(ye)(ye)(ye)、原(yuan)省市名(ming)牌(pai)(pai)(pai)、原(yuan)省市著名(ming)商(shang)(shang)標、獲省市科學技術(shu)進(jin)步獎(jiang)的(de)(de)(de)(de)企(qi)業(ye)(ye)(ye)(ye)、行(xing)業(ye)(ye)(ye)(ye)標準(zhun)起草單(dan)(dan)位(wei)(wei)、注(zhu)冊資本達千(qian)萬數(shu)(shu)(shu)(shu)(shu)(shu)億的(de)(de)(de)(de)企(qi)業(ye)(ye)(ye)(ye)、科技型中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)、民營企(qi)業(ye)(ye)(ye)(ye)500強(qiang)(qiang)、服務業(ye)(ye)(ye)(ye)500強(qiang)(qiang)、獲得各(ge)類榮譽及政府獎(jiang)勵、受政策補貼(tie)的(de)(de)(de)(de)各(ge)類企(qi)業(ye)(ye)(ye)(ye)為樣本篩選空間(jian)，以網(wang)絡投(tou)票(piao)、網(wang)民口碑(bei)打分(fen)(fen)、大數(shu)(shu)(shu)(shu)(shu)(shu)據云計算、資料整理、數(shu)(shu)(shu)(shu)(shu)(shu)據統(tong)計為基礎，綜合了多(duo)家(jia)(jia)機(ji)構、組(zu)織(zhi)、媒體、網(wang)站公(gong)布(bu)的(de)(de)(de)(de)排(pai)行(xing)榜(bang)(bang)、評測(ce)排(pai)行(xing)排(pai)名(ming)、榜(bang)(bang)單(dan)(dan)數(shu)(shu)(shu)(shu)(shu)(shu)據，以及關注(zhu)指數(shu)(shu)(shu)(shu)(shu)(shu)、受歡迎(ying)程度(du)、好評指數(shu)(shu)(shu)(shu)(shu)(shu)等(deng)研究(jiu)(jiu)成果。能出(chu)現在名(ming)單(dan)(dan)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，和(he)公(gong)司(si)的(de)(de)(de)(de)實(shi)力(li)(li)(li)、廣告宣傳投(tou)入力(li)(li)(li)度(du)，品(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)(de)知名(ming)度(du)、創(chuang)新(xin)(xin)能力(li)(li)(li)、國(guo)(guo)(guo)(guo)(guo)際影(ying)(ying)響力(li)(li)(li)、信用指數(shu)(shu)(shu)(shu)(shu)(shu)、所處行(xing)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)發展水平，行(xing)業(ye)(ye)(ye)(ye)競(jing)爭力(li)(li)(li)，產(chan)(chan)業(ye)(ye)(ye)(ye)鏈核(he)心(xin)(xin)(xin)(xin)地(di)位(wei)(wei)，規模體量與發展潛(qian)力(li)(li)(li)，用戶終(zhong)端影(ying)(ying)響力(li)(li)(li)、投(tou)入研發、產(chan)(chan)品(pin)(pin)(pin)（服務）質量、美譽度(du)-口碑(bei)、投(tou)票(piao)數(shu)(shu)(shu)(shu)(shu)(shu)量、關注(zhu)指數(shu)(shu)(shu)(shu)(shu)(shu)、評論打分(fen)(fen)等(deng)有關。