便利店由于能及(ji)時、便(bian)(bian)利(li)(li)的滿足(zu)消(xiao)費(fei)者的需(xu)(xu)求,受到(dao)了(le)消(xiao)費(fei)市場的歡迎,那么(me)加(jia)(jia)盟便(bian)(bian)利(li)(li)店生意(yi)怎(zen)么(me)樣?便(bian)(bian)利(li)(li)店行業(ye)加(jia)(jia)盟前(qian)景(jing)如何呢?隨(sui)著消(xiao)費(fei)需(xu)(xu)求逐(zhu)漸延(yan)伸到(dao)三四線(xian)城市,未(wei)來在消(xiao)經濟(ji)不斷發展的推動下,便(bian)(bian)利(li)(li)店行業(ye)利(li)(li)潤將會進一(yi)步(bu)擴大,加(jia)(jia)盟便(bian)(bian)利(li)(li)店的前(qian)景(jing)十分可觀(guan)。Maigoo小編為您(nin)整理(li)了(le)便(bian)(bian)利(li)(li)店行業(ye)加(jia)(jia)盟代理(li)前(qian)景(jing)分析,希望對您(nin)有所幫助(zhu)。
隨(sui)著(zhu)我國(guo)(guo)消(xiao)費(fei)群(qun)體(ti)逐漸(jian)年輕(qing)化(hua)、在(zai)三胎政(zheng)策開放后(hou),我國(guo)(guo)消(xiao)費(fei)者(zhe)生活(huo)節奏不斷(duan)(duan)(duan)加快。由于便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)具有(you)即時便(bian)(bian)(bian)利(li)(li)性,方便(bian)(bian)(bian)里(li)消(xiao)費(fei)者(zhe)購物(wu),滿(man)足(zu)(zu)消(xiao)費(fei)者(zhe)日常生活(huo)需(xu)求(qiu)。便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)貼(tie)近(jin)了(le)消(xiao)費(fei)市場需(xu)求(qiu),不斷(duan)(duan)(duan)順(shun)應(ying)著(zhu)消(xiao)費(fei)需(xu)求(qiu)的(de)發展,便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)前(qian)景廣(guang)闊。根據前(qian)瞻(zhan)產業(ye)研究院數據顯(xian)示,2020年我國(guo)(guo)傳(chuan)統便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)銷售(shou)額達到了(le)2716億元(yuan)。Maigoo小編(bian)認為隨(sui)著(zhu)疫情的(de)有(you)效(xiao)控制,在(zai)經濟不斷(duan)(duan)(duan)增長的(de)推動下,我國(guo)(guo)便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)銷售(shou)額將不斷(duan)(duan)(duan)增加。從(cong)我國(guo)(guo)便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)格局來看,目前(qian)我國(guo)(guo)便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)市場集中(zhong)度偏高,便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)區域特(te)征(zheng)較為明(ming)顯(xian)。但我國(guo)(guo)便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)主要集中(zhong)在(zai)一(yi)(yi)二(er)(er)線(xian)以及省(sheng)會(hui)城(cheng)市,一(yi)(yi)二(er)(er)線(xian)城(cheng)市便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)市場疲(pi)憊,競爭(zheng)市場逐漸(jian)飽和,下沉市場份額尤顯(xian)不足(zu)(zu)。未來,隨(sui)著(zhu)我國(guo)(guo)城(cheng)市化(hua)水平的(de)發展、消(xiao)費(fei)群(qun)體(ti)逐漸(jian)年輕(qing)化(hua),特(te)別是(shi)在(zai)疫情常態之下消(xiao)費(fei)需(xu)求(qiu)的(de)增長,我國(guo)(guo)便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)將不斷(duan)(duan)(duan)延伸到三四線(xian)城(cheng)市,便(bian)(bian)(bian)利(li)(li)店(dian)(dian)(dian)(dian)行業(ye)規模將不斷(duan)(duan)(duan)擴(kuo)大。
從百度指數便(bian)利(li)店(dian)(dian)地域(yu)分(fen)布(bu)情況來看,華(hua)(hua)東(dong)地區(qu)(qu)(qu)(qu)便(bian)利(li)店(dian)(dian)搜索量最(zui)大,東(dong)北(bei)地區(qu)(qu)(qu)(qu)便(bian)利(li)店(dian)(dian)搜索量最(zui)少。Maigoo小編認(ren)為,由于華(hua)(hua)東(dong)地區(qu)(qu)(qu)(qu)經濟發(fa)展(zhan)水平(ping)(ping)較高(gao)、人口教育、收入水平(ping)(ping)更高(gao)以(yi)(yi)及生活(huo)節奏更快(kuai),這些因素(su)不斷推動著(zhu)華(hua)(hua)東(dong)地區(qu)(qu)(qu)(qu)便(bian)利(li)店(dian)(dian)的(de)(de)(de)發(fa)展(zhan)。北(bei)京、上海、深圳(zhen)、廣州(zhou)以(yi)(yi)及杭州(zhou)這五(wu)個省份(fen)的(de)(de)(de)消(xiao)費者對便(bian)利(li)店(dian)(dian)的(de)(de)(de)關注較高(gao)。應該是(shi)因為這幾(ji)個城市經濟水平(ping)(ping)較高(gao),消(xiao)費者生活(huo)節奏較快(kuai),消(xiao)費更加現代化,對便(bian)利(li)店(dian)(dian)有著(zhu)較大的(de)(de)(de)需(xu)求。因此(ci)在華(hua)(hua)東(dong)地區(qu)(qu)(qu)(qu)加盟代理便(bian)利(li)店(dian)(dian)開店(dian)(dian)有著(zhu)較大的(de)(de)(de)潛力和商機。
根據(ju)數(shu)據(ju)圖表(biao)可以知道,2015-2020年(nian)我國便利(li)(li)店(dian)行(xing)業銷(xiao)售額呈現出穩(wen)定上升的(de)態勢。Maigoo小編認(ren)為應該是由于(yu)我國社會經濟的(de)發展,在生活節奏加快的(de)推動下,消費者(zhe)對各(ge)種(zhong)便利(li)(li)店(dian)的(de)需求(qiu)更(geng)加明確(que),不斷推動著便利(li)(li)店(dian)行(xing)業銷(xiao)售額的(de)增(zeng)長(chang)。2020年(nian)雖然受到(dao)疫情的(de)影響,但隨(sui)著疫情的(de)有效控制,以及消費消費的(de)升級,便利(li)(li)店(dian)行(xing)業銷(xiao)售額也(ye)處于(yu)增(zeng)長(chang)的(de)趨勢。
便(bian)利店與其他超市相比具有(you)消費的(de)便(bian)利性(xing)以及即(ji)(ji)時性(xing)。Maigoo小編(bian)認為由于我國(guo)居民生(sheng)活節奏的(de)加快,消費者在購物時更加注重(zhong)目的(de)性(xing),因此(ci)在消費即(ji)(ji)時性(xing)的(de)推(tui)動下,消費市場(chang)對便(bian)利店的(de)需求不斷增加。消費即(ji)(ji)時性(xing)也推(tui)動著便(bian)利店行業(ye)的(de)發展。
2020年我(wo)國(guo)(guo)國(guo)(guo)內(nei)生(sheng)產總值突破了(le)100萬億元(yuan)。隨著我(wo)國(guo)(guo)生(sheng)產總值的發(fa)(fa)展(zhan)(zhan),特別是(shi)在(zai)疫情得到有效控制之下,我(wo)國(guo)(guo)社會經濟(ji)不(bu)斷(duan)發(fa)(fa)展(zhan)(zhan)。Maigoo小編認為由于便利店的發(fa)(fa)展(zhan)(zhan)與國(guo)(guo)內(nei)經濟(ji)水(shui)平以及(ji)消費現(xian)代化有著較大的聯系,在(zai)經濟(ji)不(bu)斷(duan)增長的助力下,我(wo)國(guo)(guo)便利店行業也得到了(le)較快(kuai)的發(fa)(fa)展(zhan)(zhan)。
根據(ju)相關數據(ju)顯示(shi),2020年我(wo)國(guo)便(bian)(bian)利店門店規模達到(dao)了19.3萬家。我(wo)國(guo)便(bian)(bian)利店主要分布一(yi)二線(xian)以(yi)及省會城(cheng)(cheng)市(shi)(shi),三(san)四線(xian)城(cheng)(cheng)市(shi)(shi)便(bian)(bian)利店分布較少。Maigoo小編認為隨著一(yi)二線(xian)城(cheng)(cheng)市(shi)(shi)便(bian)(bian)利店市(shi)(shi)場的(de)逐漸飽和,在巨大的(de)租金壓力(li)以(yi)及疲憊的(de)市(shi)(shi)場競爭之(zhi)下,三(san)四線(xian)城(cheng)(cheng)市(shi)(shi)由于(yu)城(cheng)(cheng)鎮化進(jin)程不斷加快、消(xiao)(xiao)費(fei)(fei)的(de)升(sheng)級以(yi)及消(xiao)(xiao)費(fei)(fei)需求不斷釋放(fang),便(bian)(bian)利店消(xiao)(xiao)費(fei)(fei)將逐漸下沉到(dao)三(san)四線(xian)城(cheng)(cheng)市(shi)(shi),消(xiao)(xiao)費(fei)(fei)市(shi)(shi)場進(jin)一(yi)步(bu)擴(kuo)大。