隨著我(wo)(wo)國(guo)(guo)消(xiao)(xiao)費群體逐(zhu)漸年(nian)輕化(hua)(hua)、在(zai)(zai)三胎政(zheng)策開放后，我(wo)(wo)國(guo)(guo)消(xiao)(xiao)費者生活(huo)節(jie)奏不(bu)(bu)斷(duan)(duan)(duan)加(jia)快。由于(yu)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)具有(you)(you)即時便(bian)(bian)(bian)利(li)(li)(li)性，方(fang)便(bian)(bian)(bian)里(li)消(xiao)(xiao)費者購物，滿足消(xiao)(xiao)費者日常(chang)生活(huo)需求(qiu)(qiu)。便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)貼近了消(xiao)(xiao)費市(shi)(shi)(shi)場(chang)需求(qiu)(qiu)，不(bu)(bu)斷(duan)(duan)(duan)順(shun)應(ying)著消(xiao)(xiao)費需求(qiu)(qiu)的(de)(de)(de)(de)發(fa)展(zhan)，便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)前(qian)景廣(guang)闊。根據前(qian)瞻產業(ye)(ye)研究院數(shu)據顯(xian)示，2020年(nian)我(wo)(wo)國(guo)(guo)傳統便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)銷售(shou)額達到了2716億元。Maigoo小(xiao)編認為隨著疫(yi)(yi)情(qing)的(de)(de)(de)(de)有(you)(you)效(xiao)控(kong)制，在(zai)(zai)經(jing)濟不(bu)(bu)斷(duan)(duan)(duan)增長的(de)(de)(de)(de)推動下，我(wo)(wo)國(guo)(guo)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)銷售(shou)額將不(bu)(bu)斷(duan)(duan)(duan)增加(jia)。從我(wo)(wo)國(guo)(guo)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)格局(ju)來看，目前(qian)我(wo)(wo)國(guo)(guo)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)市(shi)(shi)(shi)場(chang)集中度偏高，便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)區域特征較為明顯(xian)。但我(wo)(wo)國(guo)(guo)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)主要(yao)集中在(zai)(zai)一(yi)二線(xian)以(yi)及(ji)省會(hui)城市(shi)(shi)(shi)，一(yi)二線(xian)城市(shi)(shi)(shi)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)市(shi)(shi)(shi)場(chang)疲憊，競爭市(shi)(shi)(shi)場(chang)逐(zhu)漸飽(bao)和，下沉市(shi)(shi)(shi)場(chang)份(fen)額尤(you)顯(xian)不(bu)(bu)足。未來，隨著我(wo)(wo)國(guo)(guo)城市(shi)(shi)(shi)化(hua)(hua)水平的(de)(de)(de)(de)發(fa)展(zhan)、消(xiao)(xiao)費群體逐(zhu)漸年(nian)輕化(hua)(hua)，特別是在(zai)(zai)疫(yi)(yi)情(qing)常(chang)態之下消(xiao)(xiao)費需求(qiu)(qiu)的(de)(de)(de)(de)增長，我(wo)(wo)國(guo)(guo)便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)將不(bu)(bu)斷(duan)(duan)(duan)延伸到三四(si)線(xian)城市(shi)(shi)(shi)，便(bian)(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)(dian)行業(ye)(ye)規模將不(bu)(bu)斷(duan)(duan)(duan)擴(kuo)大。

從(cong)百(bai)度(du)指數便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)地域分布情況來看，華(hua)(hua)東(dong)(dong)(dong)地區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)搜(sou)索(suo)量最(zui)大，東(dong)(dong)(dong)北地區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)搜(sou)索(suo)量最(zui)少。Maigoo小編(bian)認為，由于華(hua)(hua)東(dong)(dong)(dong)地區(qu)經濟(ji)發展水平較(jiao)(jiao)高(gao)、人口(kou)教育、收入水平更高(gao)以及(ji)生(sheng)(sheng)活節奏更快，這(zhe)些因素不(bu)斷推動著華(hua)(hua)東(dong)(dong)(dong)地區(qu)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)的(de)發展。北京、上(shang)海、深圳(zhen)、廣州以及(ji)杭州這(zhe)五個(ge)省份的(de)消費(fei)者(zhe)對(dui)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)的(de)關注較(jiao)(jiao)高(gao)。應該是(shi)因為這(zhe)幾個(ge)城市經濟(ji)水平較(jiao)(jiao)高(gao)，消費(fei)者(zhe)生(sheng)(sheng)活節奏較(jiao)(jiao)快，消費(fei)更加現(xian)代(dai)化，對(dui)便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)有(you)著較(jiao)(jiao)大的(de)需(xu)求。因此在華(hua)(hua)東(dong)(dong)(dong)地區(qu)加盟代(dai)理便(bian)(bian)利(li)(li)(li)店(dian)(dian)(dian)開店(dian)(dian)(dian)有(you)著較(jiao)(jiao)大的(de)潛力和(he)商機。

根據數(shu)據圖表(biao)可以知(zhi)道，2015-2020年我國便(bian)(bian)利(li)店(dian)行業(ye)銷(xiao)售(shou)額呈現出穩定上升的(de)(de)(de)態勢。Maigoo小編認(ren)為應該是由于(yu)我國社會經濟的(de)(de)(de)發展(zhan)，在生活節奏加(jia)快的(de)(de)(de)推動(dong)下，消(xiao)(xiao)費者對(dui)各種便(bian)(bian)利(li)店(dian)的(de)(de)(de)需求更加(jia)明確，不斷推動(dong)著便(bian)(bian)利(li)店(dian)行業(ye)銷(xiao)售(shou)額的(de)(de)(de)增長。2020年雖(sui)然受到疫情的(de)(de)(de)影(ying)響，但隨(sui)著疫情的(de)(de)(de)有效控制(zhi)，以及消(xiao)(xiao)費消(xiao)(xiao)費的(de)(de)(de)升級，便(bian)(bian)利(li)店(dian)行業(ye)銷(xiao)售(shou)額也(ye)處于(yu)增長的(de)(de)(de)趨勢。