隨著攝影技術與工具的快速發展,兒童攝影行(xing)(xing)業被細分出(chu)來。在新生(sheng)人口增(zeng)長以及兒童(tong)攝(she)影(ying)(ying)需求增(zeng)加(jia)的(de)刺(ci)激下,兒童(tong)攝(she)影(ying)(ying)行(xing)(xing)業有著巨大(da)的(de)市場。不少人想開一家兒童(tong)攝(she)影(ying)(ying),那(nei)么(me)加(jia)盟兒童(tong)攝(she)影(ying)(ying)生(sheng)意怎么(me)樣?隨著攝(she)影(ying)(ying)觀(guan)念的(de)改善、消費(fei)的(de)升(sheng)級,投資兒童(tong)攝(she)影(ying)(ying)行(xing)(xing)業前(qian)景可觀(guan)、大(da)有所為(wei)。Maigoo小編為(wei)您整理了兒童(tong)攝(she)影(ying)(ying)行(xing)(xing)業加(jia)盟代理前(qian)景分析,希望對您有所幫助。
兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)是一種利(li)用攝(she)(she)(she)(she)影(ying)(ying)(ying)技術對適齡兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)進行(xing)(xing)(xing)(xing)拍(pai)攝(she)(she)(she)(she)記錄(lu)的(de)(de)行(xing)(xing)(xing)(xing)為。伴隨(sui)著(zhu)(zhu)(zhu)三胎政(zheng)策的(de)(de)開(kai)放、消費的(de)(de)升(sheng)級,我國兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)迎來(lai)發(fa)展(zhan)的(de)(de)快速增長時(shi)(shi)期。根(gen)據相關(guan)數據顯(xian)示(shi),2021年(nian)我國兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)市(shi)(shi)場規模(mo)突破了(le)250億(yi)元,隨(sui)著(zhu)(zhu)(zhu)人們(men)對兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)需求的(de)(de)增加(jia),兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市(shi)(shi)場規模(mo)不(bu)斷(duan)擴大,兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)發(fa)展(zhan)空(kong)間(jian)較大,前景可觀。但從兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市(shi)(shi)場現狀來(lai)看,由(you)于兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)技術要求低、進入(ru)門檻較低、不(bu)少(shao)投(tou)資(zi)(zi)者跟(gen)風進入(ru)到(dao)兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye),導致兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)風格同(tong)(tong)質(zhi)化(hua)嚴重(zhong)(zhong)、商家素質(zhi)不(bu)一、攝(she)(she)(she)(she)影(ying)(ying)(ying)師流(liu)動過于頻繁,兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)市(shi)(shi)場競(jing)爭不(bu)斷(duan)加(jia)劇,兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市(shi)(shi)場發(fa)展(zhan)面臨困(kun)境。Maigoo小(xiao)編認為隨(sui)著(zhu)(zhu)(zhu)我國兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)進入(ru)到(dao)整合(he)重(zhong)(zhong)組階段,未來(lai)兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)將會不(bu)斷(duan)淘汰劣勢企業(ye)(ye)(ye)(ye)(ye),加(jia)快行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)標準秩序的(de)(de)重(zhong)(zhong)建(jian)。同(tong)(tong)時(shi)(shi),隨(sui)著(zhu)(zhu)(zhu)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)的(de)(de)轉型升(sheng)級,未來(lai)兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)風格模(mo)式將得到(dao)創新,同(tong)(tong)質(zhi)化(hua)問(wen)題(ti)將得到(dao)解決。由(you)此(ci)可見,隨(sui)著(zhu)(zhu)(zhu)三胎政(zheng)策的(de)(de)開(kai)放,消費的(de)(de)升(sheng)級,未來(lai)兒(er)(er)(er)童(tong)(tong)(tong)(tong)(tong)攝(she)(she)(she)(she)影(ying)(ying)(ying)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)前景廣闊,投(tou)資(zi)(zi)潛力巨大。
近五年來,我國兒(er)童(tong)攝(she)影(ying)整體搜(sou)索(suo)指數(shu)整體呈現出不斷下降(jiang)的趨勢(shi),2019-2021年兒(er)童(tong)攝(she)影(ying)搜(sou)索(suo)指數(shu)下降(jiang)幅(fu)度較大(da)。Maigoo小編認為(wei)由于兒(er)童(tong)攝(she)影(ying)行(xing)業(ye)進(jin)入門(men)檻較低,技術要求水平(ping)不高,兒(er)童(tong)攝(she)影(ying)行(xing)業(ye)混亂,風格同質化嚴重,導致兒(er)童(tong)攝(she)影(ying)搜(sou)索(suo)指數(shu)不斷下降(jiang)。2019-2021年兒(er)童(tong)攝(she)影(ying)搜(sou)索(suo)指數(shu)下降(jiang)幅(fu)度較大(da),應(ying)該是受到(dao)新(xin)冠(guan)疫情的影(ying)響,兒(er)童(tong)攝(she)影(ying)行(xing)業(ye)發展受到(dao)沖擊,導致兒(er)童(tong)攝(she)影(ying)搜(sou)索(suo)指數(shu)下降(jiang)幅(fu)度較大(da)。
從百(bai)度指數兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)地(di)(di)域(yu)分布(bu)情況來看(kan),華東地(di)(di)區兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)搜(sou)索(suo)(suo)量(liang)(liang)最大(da),東北(bei)(bei)地(di)(di)區兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)搜(sou)索(suo)(suo)量(liang)(liang)較少。Maigoo小編認為華東地(di)(di)區經濟水平較為發達,育兒(er)(er)(er)(er)(er)觀(guan)念更為先(xian)進,對兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)的需求較大(da),推(tui)動著華東地(di)(di)區兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)搜(sou)索(suo)(suo)指數提高。北(bei)(bei)京、成都(dou)、杭州等(deng)地(di)(di)區對兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)關注較大(da),這與社會經濟發展水平有著較大(da)的關系。廣東、浙(zhe)江、山東、北(bei)(bei)京等(deng)地(di)(di)區的消費者對兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)關注較高。因此,在東部地(di)(di)區投資兒(er)(er)(er)(er)(er)童(tong)(tong)(tong)攝(she)(she)影(ying)行業開店比較有潛力。
根據(ju)圖表數據(ju)顯示,近年來我國攝(she)(she)(she)影行(xing)業(ye)(ye)市(shi)場規(gui)模呈現(xian)出不斷(duan)擴大的趨勢。Maigoo小編認為隨(sui)著我國消費的升級(ji)、人們生(sheng)活水(shui)平(ping)的提高,帶動了(le)我國攝(she)(she)(she)影行(xing)業(ye)(ye)的發展,攝(she)(she)(she)影行(xing)業(ye)(ye)市(shi)場規(gui)模將不斷(duan)提高,預(yu)計到2025年將達到7063.18億(yi)元。兒童(tong)攝(she)(she)(she)影作(zuo)為攝(she)(she)(she)影行(xing)業(ye)(ye)細(xi)分行(xing)業(ye)(ye)之一(yi),隨(sui)著經濟水(shui)平(ping)的發展、在攝(she)(she)(she)影行(xing)業(ye)(ye)整個大環境以(yi)及三胎政策開(kai)放(fang)的影響下(xia),未來市(shi)場規(gui)模將會不斷(duan)擴大。
隨著90后(hou)(hou)逐漸(jian)成(cheng)消費主力軍,消費呈(cheng)現(xian)出個性化(hua)(hua)的趨(qu)勢。在(zai)兒(er)童攝(she)(she)(she)影(ying)領域,90后(hou)(hou)寶爸寶媽對攝(she)(she)(she)影(ying)的要求(qiu)不(bu)斷提高,攝(she)(she)(she)影(ying)要求(qiu)逐漸(jian)多(duo)元化(hua)(hua)。為(wei)滿足消費者(zhe)的需(xu)求(qiu),兒(er)童攝(she)(she)(she)影(ying)行業不(bu)斷加(jia)快攝(she)(she)(she)影(ying)技術升級,實現(xian)攝(she)(she)(she)影(ying)多(duo)元化(hua)(hua)、多(duo)場景的創新(xin)。Maigoo小編認為(wei)在(zai)攝(she)(she)(she)影(ying)技術升級的推動(dong)下(xia),兒(er)童攝(she)(she)(she)影(ying)行業發展迅速(su)。
隨著三胎政策(ce)的開放,新生兒(er)童(tong)數量不(bu)斷增(zeng)(zeng)長,與兒(er)童(tong)有關的行(xing)業生意也會火爆。Maigoo小編認為在三胎政策(ce)開放的刺激(ji)下,兒(er)童(tong)攝影需求逐漸增(zeng)(zeng)加,刺激(ji)著兒(er)童(tong)攝影行(xing)業市(shi)場規模不(bu)斷擴大,行(xing)業發展迎來(lai)快速(su)增(zeng)(zeng)長時期。
Maigoo小編(bian)認為隨著生(sheng)活水平的(de)提高,三四(si)線城(cheng)市(shi)消費得(de)到(dao)升級(ji),消費者對記錄(lu)自家寶(bao)寶(bao)成長瞬間的(de)需求(qiu)(qiu)不(bu)斷增加,對兒童攝(she)影(ying)的(de)需求(qiu)(qiu)開始擴大。隨著兒童攝(she)影(ying)消費逐漸延伸到(dao)三四(si)線城(cheng)市(shi),未(wei)來兒童攝(she)影(ying)行業前景十(shi)分可觀,投資加盟兒童攝(she)影(ying)行業潛力較大。